1. College:Business Administration

  1. Department:Management and Marketing

  1. Program: B.Sc. in Marketing

  1. Course code:MKT 261

  1. Course title:Marketing Management

  1. Course credits:3

  1. Pre-requisites:None

  1. Course web-page:

  1. Course Instructor:Dr.Mohammed Almossawi (Office 1-42)

  1. Academic year:2010 - 2011

  1. Semester:
/  / First / Second / Summer
  1. Textbook(s):
Marketing: An Introduction , Gary Armstrong and Philip Kotler, 8th Edition, PearsonPrentice Hall
  1. References:

  1. Other resources used (e.g. e-Learning, field visits, periodicals, software, etc.):

  1. Course description (from the catalog):
Elements of marketing management: the marketing system and the marketing environment; analysis of consumer and industrial markets; marketing research and marketing information systems; market segmentation. The marketing mix: product decisions, pricing decisions, distribution decisions and promotion decisions, international marketing in non-profit organizations.
  1. Course assessment:

Assessment Type / Number / Weight
Quizzes / 3 / 15%
Midterms / 1 / 35%
Laboratory/Practical / 0 / 0%
Assignments / 1 / 5%
Projects/Case Studies / 1 / 5%
Final / 1 / 40%
Total / 100%
  1. Course Weekly Breakdown:

Week / Date / Topics covered / Teaching Method / Assessment
1 / Sep19 - 23 /

1. Course outline review

2. Class introductions

Chapter 1 (P5–23)

Marketing: Managing Profitable Customer Relationships

/ Lecture
Class Discussion
2 / Sep 26 – 30 / Chapter 3 (P63-89)
The Marketing Environment / Lecture
Class Discussion
3 / October 3-7 / Chapter 4 (P95-113)
Managing Marketing Information / Lecture
Class Discussion / Quiz 1
4 / October10-14 / Continue Chapter 4 / Lecture
Class Discussion
5 / October17 – 21 / Chapter 5 (P127-148)
Consumer and Business Buyer Behavior / Lecture
Class Discussion
6 / October24 – 28 / Chapter 6 (P163-192)
Segmentation, Targeting and Positioning: Building the Right Relationships With the Right Customers / Lecture
Class Discussion / Case Study
7 / October31-Nov4 / Continue Chapter 6 / Lecture
Class Discussion
8 / Nov. 7-11 / Chapter 7 (P197-223)
Products, Services and Branding Strategy / Lecture
Class Discussion / Quiz 2
9 / Nov.14-18 / MID SEMESTER BREAK / Work on Assignment
10 / Nov.21-25 / Chapter 8 (P237-255)
New Product Development and Product Life-Cycle Strategies
Mid Term Exam (Chs. 1, 3, 4, 5, 6) / Lecture
Class Discussion / Mid Term Exam
11 / Nov28 – 2 Dec. / Continue Chapter 9 / Lecture
Class Discussion
12 / Dec 5 – 9 / Chapter 9 (P261-278)
Pricing: Understanding and Capturing Customer Value / Lecture
Class Discussion / Assignment
13 / Dec12 – 15 / 16-17 National Day and Ashura Holiday.
Chapter 10 (P297-302) and (P310-315)
Marketing Channels and Supply Chain Management / Lecture
Class Discussion / Quiz 3
14 / Dec19 – 23 / Chapter 12 (P361-370)
Communicating Customer Value: Advertising, Sales Promotion and Public Relations / Lecture
Class Discussion
15 / Dec26 – 30 / Continue chapter 12 / Lecture
Class Discussion
16 / Jan 2-4 / Revision. Last Day of ClassesJanuary 4.
Final Exam
(Chs.7, 8, 9, 10, and 12) / Final Exam

NOTE: Assigned dates for Quizzes and assignments are only suggestions and they are subject to change according to the discretion of the section teacher. Students will be notifiedin advance by their section teacher of any such changes.

Calculation of Absences for WF Grade

If you miss 7 hours of MKT 261 , You will receive 15% Absence Warning which will be sent by registration to your home address.

If you miss 11 hours of MKT 261 , You will receive 25% Absence Warning and your grade will be WF (Withdrawal with Fail)

1 / University of Bahrain – College of Business Administration - Course Specification