March2012 PR Report

Client:Wasatch Tourism & Development Board

Summary

For the month of March Intrepid has worked on the following:

  • Winter Tourism
  • Blogger/Writer Tours of Wasatch County
  • UOT Co-op marketing planning
  • Forbes Magazine article release

Recap

Winter Tourism

  • Hosted Sunset Magazine and Freelance writer Vanessa Chang for Heber Valley Tour March 10-11
  • Hosted Daily Herald Photographer Mark Johnston at Daniels Summit for Snowmobiling feature March 9-10
  • Pitched Paddleboard Yoga at Homestead Crater press release
  • Pitched media on winter stories and angles with lack of snow
  • Pitched media on 10 Year anniversary of 2002 Winter Olympics with Soldier Hollow angle
  • Pitched and coordinated with KUTV 2 for morning show and Fresh Living regarding segment and giveaway
  • Researched “Hot Deals” from similar chamber and tourism sites, and other resorts in the Mountain west region
  • Pitched and coordinated media regarding Ski for Light event at Soldier Hollow

Overall Results:

  • KSTU Fox 13 live shot with Big Budah, at Daniels Summit
  • KSTU Fox 13 live shot with Big Budah, at Soldier Hollow
  • KSTU Fox 13 story on Powder Plunge
  • KSL 5 and ksl.comstory on Powder Plunge
  • KSL 5 and ksl.com story on Ski for Light at Soldier Hollow
  • Salt Lake Tribune Photo/Caption on Soldier Hollow making snow
  • Salt Lake Tribune Story on Paddleboard Yoga at Homestead Crater
  • Daily Herald Photo Story on Snowmobiling in Heber Valley (March 16)
  • KUTV 2 Fresh Living “Heber Valley Romantic Giveaway” segment and awarded on Valentine’s Day
  • Utah Business, Utah Pulse, The Enterprise coverage for “Heber City Named Fifth Fastest-Growing Small Town in America” (March 19)

Blogger/Writer Tours of Wasatch County

  • Researched and pitched various bloggers and writers for Wasatch County Tour and developed 2012 tour plan
  • Coordinated with Wasatch County entities regarding tours

Results:

  • Hosted writer & blogger Vanessa Chang for Wasatch County tour. Vanessa writes for Sunset Magazine and is a freelance writer for numerous other local/regional publications. She also blogs at shecraves.typepad.com. Chang was hosted March 10-11.
  • Scheduling Ted Scheffler who is the food editorfor City Weekly for a Wasatch County restaurant tour on April 20-22.

Utah Office of Tourism Co-op Marketing

  • Advertising currently running for Phoenix and Denver markets

Upcoming Activities:

  • Ted Scheffler Wasatch County Tour, April 20-22
  • Social Media collaboration, April 12
  • Pitching and Securing Media for Summer/Fall events, ongoing
  • Implementing UOT Co-op out-of-state marketing media plan in Phoenix and Denver
  • TV negotiating, scheduling and purchasing
  • Coordinate segments on Arizona Life
  • Pitching the following media:
  • Deseret News: Lee Benson (Heber Valley feel good story)
  • Salt Lake Tribune: Tom Wharton (Top 10 Spring Activities)
  • Daily Herald: Mark Johnston (Spring Activities)
  • KUTV 2 Morning and KUTV 2 Fresh Living: Mothers Day and Fathers Day segments and giveaways
  • ALL: Artful Taste of Heber Valley: Restaurant Spring Menu and Hotel incentives for mud season
  • Pitching National Media on Sheepdog Classic, Cowboy Poetry, others