Scottish Rugby
Job Description /
Job Title: / Marketing Executive / Team: / Edinburgh Rugby
Reports to: / Managing Director: Edinburgh Rugby / Location: / Murrayfiels Stadium
Work Pattern: / 9-5pm Monday – Friday / Date JD Completed: / 17 July 2013
Job Purpose:To provide support to the Business Manager and Managing Director of Edinburgh Rugby, assisting with all aspects of the club marketing and match day activities.
Key Accountabilities: / Associated
Competencies:
To co-ordinate the various fundraising, sponsorship, commercial and operational initiatives, includes planning with the SRU stakeholders. / Planning and Organisning
To help develop the key brands, marketing and sales strategies. / Personal Accountability
Team Working
To help ensure that Edinburgh Rugby can operationally meet its financial projections and deliver an enhanced and positive customer experience. / Personal Accountability
Facilitating Change
To help design, implement and facilitate annual marketing plans for the relevant initiatives. / Planning and Organisning
To help organise and implement client relation strategies including:
  • Client satisfaction surveys
  • Client development activities
  • Client skills training
  • Special events
/ Planning and Organisning
Flexibility
To help develop and administer the marketing database, which includes client and prospect information, mailing list applications, access to financial reports, etc. / Planning and Organising
To assist with and support stakeholder involvement in various commercial activities including co-ordinating business development, marketing activities and sponsorship activities via these relationships. / Effective Communication
To support the implementation of the marketing and sponsorship strategies. / Team Work
To assist in accounting practices and procedures including management of expenditures and ensuring that agreed financial processes and procedures are being adhered to. / Planning and Organisning
Personal Accountability
Scottish Rugby
Job Description /
Key Dimensions:
Number and Level of staff: / No permanent line management responsibility; occasional supervision of work experience staff / volunteers.
Financial Responsibility: / Manages and administers the Edinburgh Rugby marketing budget. Process and handles invoices relating to marketing activity and also matchday hospitality and player catering orders. Handles matchday cash
Physical Resource Responsibility: / Laptop; Telephone
Working Environment: / Mainly desk-based; involves a lot of weekend work
Physical aspects of role: / No day-to-day physical effort required
Impact on public image, business success & viability / Direct
Key Internal Contacts:
  • Commercial Team
  • Sales and Sponsorship Manager
  • Marketing Team
  • Ticket Services Centre
  • Events Department
  • Edinburgh Rugby Management Team
  • Head Coach: Edinburgh Rugby

Key External Contacts
  • Local schools and clubs
  • Local Authorityi
  • Edinburgh & Lothian’s Regional Development Staff
  • Edinburgh Rugby Business Club
  • 3rd party camps / clinic providers
  • RaboDirect Pro12
  • European Rugby Club (ERC)

Scottish Rugby
Person Specification /
Factor / Essential / Desirable
Qualifications and Attainments: /
  • Marketing qualification (degree level or equivalent and or, significant experience)
  • Higher English & Higher Maths (or equivalent level) qualification
  • Good, working knowledge of MS Office packages
/
  • Sport or sports club marketing experience
  • CIM

Knowledge and Experience: /
  • Working in a commercial and/or marketing environment
  • Experience of Stakeholder Management at all levels
  • Ability to build effective working relationships
  • Excellent organisational skills
  • First classwritten and verbal communication skills
/
  • Knowledge and understanding of Scottish professional rugby
  • Experience of sourcing and securing funding

Competencies: / Planning and Organisng
Effective Communication
Personal Accountability
Flexibility
Additional Requirements: /
  • Ability to undertake flexible working hours
  • Driving Licence
  • Self starter