CHOICE-BASED CREDIT SYSTEM 2008-2009
B. SC. ELECTRONIC MEDIA
SYLLABUS
Core – 1: History of Electronic Media
Unit I:
Early history of Radio – international and Indian contexts — from wire to wireless.
Radio during World War II. Emergence and early growth of TV
Unit II:
Growth and development of radio since 1947 in India and the world
Unit III:
Growth and development of TV in India – SITE experience
Unit IV:
Growth of Cable TV and Satellite channels in India
Unit V:
Broadcasting Regulation — key issues; Future of Broadcasting in India; Media convergence and its implications for traditional electronic media.
References
Chatterjee, P.C: Broadcasting in India. Sage Publications.
Craft, John: Leigh, Frederic A: and Godfrey, Donald G: Electronic Media. Wadsworth. Thompson Learning.
Core –2: Principles of Audiography
Unit I:
The “Ear” Physics and Psychophysics of Sound, quality, intensity, etc. Principles of Sound—frequency, noise, amplitude, timbre, velocity - Analogue and Digital Audio—Process, formats.
Unit II:
Acoustics and psycho-acoustics, spatial Hearing, Reverberant Sounds, Matching Acoustics to Program material. Studio Design—Noise, Sound Isolation, Room dimensions, Room Acoustics, Control room Design.
Unit III:
Sound Equipment — Mics, mixers/Consoles. Analogue Recording, digital Recording, Synchronization, Signal Processing, Loud speakers and Monitors, Audio Meters, etc.
Unit IV:
Sound Aesthetics, Sound Design—elements of sound structure, Functions of speech in media, sound effects and its functions, functions of sound in relation to picture, Strategies in designing sound.
Unit V:
Sound Production—Studio and Live. Miking speech, music, live shows, Interviews, etc. Sound Editing, Scripting Sound, dubbing, creative usage of sound
References
Borwick, John (eds): Sound Recording Practice: A Handbook. Oxford University Press, 1995
Salkin, Glyn. Sound Recording and Reproduction. Oxford: Focul Press, 1996
Allied: Audiography Lab
Using different types of microphones
Sound Recording for different formats
Using Mixers and consoles
Sound Editing using appropriate software
Special Effects
B. SC. VISUAL COMMUNICATION
First Semester
Core – 1: Introduction to Visual Communication
Unit 1:
Need for and the Importance of Human and Visual Communication, Communication as expression, skill and process, Understanding Communication: SMCR Model
Unit 2:
Communication as a process: Message, Meaning, Connotation, Denotation Culture/Codes etc. Levels of communication: Technical, Semantic, and Pragmatic. The semiotic landscape: language and visual communication, narrative representation
Unit 3:
Fundamentals of Design: Definition, Approaches to Design, Centrality of Design, Elements/Elements of Design: Line, Shape, Space, Color, Texture, Form Etc. Principles of Design: Symmetry, Rhythm, Contrast, Balance Mass/Scale etc. Design and Designers (Need, role, process, methodologies etc.)
Unit 4:
Principles of Visual and other Sensory Perceptions. Color psychology and theory (some aspects) Definition, Optical/ Visual Illusions, etc. Various stages of design process-problem identification, search for solution, refinement, analysis, decision making, implementation.
Unit 5:
Basics of Graphic Design. Definition, Elements of GD, Design process-research, a source of concept, the process of developing ideas-verbal, visual, combination & thematic, visual thinking, associative techniques, materials, tools (precision instruments etc.) design execution, and presentation.
References
Lester, E (2000) Visual Communications: Images with Messages. Thomson Learning
Schildgen, T (1998). Pocket Guide to color with digital applications. Thomsom Learning
Picture this: Media Representation of Visual Arts and artists. University of Luton Press
Palmer, Frederic: Visual Elements of Art and Design,1989, Longman
Porter, Tom and Goodman, Sue: Manual of Graphic Technique 2: For Architects, Graphic Designers, and Artists,1982, Astragal Books. London
Palmer.F: Visual Awareness (Batsford,1972)
Core – 2: Drawing – I
The drawing record should contain exercises completed by each student on every practical class during the first semester with proper dates and signature of the concerned lecturer. It should contain a content page of exercises completed by individual students. The following exercises are compulsory. Each exercise should have at least 5 drawings. {Roughs also should be submitted along with the final drawings.}. All exercises must be in pencil and pen (black)
- Geometrical shapes
- Patterns, Surface textures etc.
- Perspectives
- Overlapping objects
- Light and shade
Allied: Graphic Design – I
(Hand Drawing—Lines, Sketches)
Record I should contain handwork done by students on basic elements of design. There should be minimum of THREE exercises for each topic outlined below for Record I.
Record:
- Lines of different thickness
- Curves of different thickness
- Shapes of different forms
- Patterns—of different kinds
- Distortion—of different kinds
- Lettering(fonts) Alphabets
- Fonts Numbers
NON-MAJOR ELECTIVE
B. SC. DEGREE COURSE IN PSYCHOLOGY
SYLLABUS
I YEAR
I Semester(Any one subject of the following Non Major Elective chosen by the candidate) / II Semester
(Any one subject of the following Non Major Elective chosen by the candidate)
1 / SOCIAL SKILLS TRAINING / 1 / INTERPERSONAL RELATIONSHIP SKILLS TRAINING
2 / TIME MANAGEMENT / 2 / SELF ESTEEM TRAINING
3 /
STRESS MANAGEMENT
/ 3 / ANGER MANAGEMENT4 / STUDY SKILLS / 4 / PROBLEM SOLVING & CREATIVITY
I SEMESTER
1. SOCIAL SKILLS TRAINING
UNIT-1:What is Social skills?, Characteristics of Social Skills, Different types of Social Skills.
UNIT-2: Components and uses of Social Skills Training, Assessment of Social Skills.
UNIT-3:Basic Skills – Having a conversation, Asking permission, Getting the teacher’s attention.
UNIT-4: Advance Skills – Making a good choice, Focussing on yourself, Solving problems, POP/SODAS methods. (POP – Problem Option Plan. SODAS – Situation Option Disadvantage Advantage Solution).
UNIT-5:Techniques of Improving Social Skills – Assertive Training, Interpersonal Skills, Group Discussion, Sociometry.
Reference:Allan S. Bellack & Michel Hersen, Research and Practice in Social Skills Training, Springer, 1979.
V. D. Swaminathan & K. V. Kaliappan, Psychology for Effective Living – Behaviour Modification, Guidance, Counselling and Yoga, 1st edition, The Madras Psychology Society, Chennai, 1997.
2. TIME MANAGEMENT
Unit 1: What is time management and its importance.Goal setting, Goal alignment.
Unit 2: Sorting out your goals. The urgent versus-important dilemma. From goals to tasks
Unit 3:Four time styles, How to work with others, Which is the best style.
Unit 4: Handle demands, Schedule of events, Control time.
Unit 5: Manage self, Practice the art of delegation, Get with it –out source.
REFERENCE:
1.Nagasudha Ravinuthala (2005)-The art of time management, ICFAI books, ICFAI university press.
2. Robert W.Bly (2005) – 101 ways to make every second count, Jaico publishing house.
3. Harvard business essentials (2005) – Time management, Harvard business school press, Boston
.
3. STRESS MANAGEMENT
Unit 1: What is stress? The stressor, Stress reactivity, Stress cycle,
Unit 2: General Adaptation Syndrome, consequences of stress, model of stress.
Unit 3: Stress Management – Assessment of stress, taking control, life events and stress,
success analysis.
Unit 4: Asserting Self, Communication, Time Management.
Unit 5: Relaxation Technique: Meditation, Autogenic Training and Imagery, Progressive
Relaxation
Reference:
- Comprehensive Stress Management, seventh edition (2002) by Jerrold S. Greenberg, Published by McGraw-Hill
- Introduction to Psychology, By Clifford T. Morgan, Richard A. King, John R.Weisz, John Schopler , Published by Tata McGraw-Hill
4. Study Skills
Unit 1: Definition of Study Skills. Characteristics of study skills.
Unit 2: Components of study skills. Assessment of study skills. Developing healthy study habits.
Unit 3: Memory – short term memory – long term memory – techniques of improving memory – forgetting – causes of forgetting.
Unit 4: Attention – span of attention – division of attention – enhancement of attention - environmental and social factors affecting attention.
Unit 5: Test Anxiety – management of test anxiety - techniques of improving concentration using behaviour modification techniques.
Reference
- Jeffrey S. Nevid. (2007). Psychology. Concepts and Applications. 2nd edition. New York: Houghton Mifflin Company.
- Barron. Introduction to Psychology.
- Garry Martin and Joseph Pear. (1996). Behaviour Modification. What it is and how to do it. 5th edition. New Jersey: Prentice Hall.
- Bellack, A.S. and Hersen, M. (Eds.) (1979). Research and practice in social skills training. New York: Plenum Press.
II SEMESTER
1. Interpersonal Relationship Skills Training
Unit 1: Interpersonal skills – meaning; qualities for interpersonal effectiveness: warmth, genuineness, empathic understanding, unconditional positive regard.
Unit 2: Types of interpersonal skills: counselling skills, assertiveness, group facilitation.
Unit 3: Social Cognition- Attribution, Impression Management.
Unit 4:Application of interpersonal skills to different work and family/social setting and it impact.
Unit 5: Activity based exercises: Interpersonal skills in action – Ice breaking, self analysis exercise, brainstorming exercise, listening activity, alternating chair activity, questioning activity, body language, expressing feeling activity, assertiveness skills activity, interviewing skills activity, preparing CV, confidence building activity.
Reference:
1. Philip Burnard. (1995). Interpersonal skills training. A sourcebook of
activities for trainers. New Delhi : Viva Books Private Limited.
2.Brehm, Miller, Perlman and Campbell. Intimate relationships. 3rd edition
2. Self Esteem Training
Unit1: Concept and Development of Self Esteem: Definition of self esteem, Traits of high self esteem and low self esteem.
Unit 2: Maintaining and nurturing self esteem, Relationship between self- belief and self esteem.
Unit 3: Analyzing self, emotions, behaviour: Assessment of emotions and behaviour – Ability to express emotions clearly, The doormat syndrome, Assertive vs. aggressive behaviour.
Unit4: Increasing self-awareness – Recognizing your uniqueness, Self motives, Self illusions. Impact of negative self affect. Developing and improving personal healthy relationships.
Unit 5: Selves in the greater social context: Biopsychosocial model of self esteem. Self esteem and self talk techniques. Family dynamics and it impact on self esteem. Social/school/college environment and its role in development of self esteem.
Reference: 1. skillssylwinoo.html-5k
2. The self esteem work book: An interactive approach to changing your
life. Lynda Field. Element. Queensland: 1995.
3.
3. ANGER MANAGEMENT
UNIT-1:What is anger?, Conceptual definitions of Anger, Characteristics of anger.
UNIT-2: Forms of anger, Anger and Gender, Anger and Culture.
UNIT-3:Manifestations of anger, Causes of anger.
UNIT-4: Styles of Anger, Anger - Do’s and Don’ts
UNIT-5:Management of Anger – Relaxation, RET, Cue control, Cognitive restructuring, Yoga, Meditation.
Reference:Glenn R. Schiraldi, Melissa Hallmark Kerr, Anger Management Source Book, Tata McGraw Hill, 2002
Ronald T. Potter-Efron & Pat S. Potter-Efron, 10 Ways to overcome Anger, New Harbinger Publications, Inc, 2003
V. D. Swaminathan & K. V. Kaliappan, Psychology for Effective Living – Behaviour Modification, Guidance, Counselling and Yoga, 1st edition, The Madras Psychology Society, Chennai, 1997.
Velma Walker & Lynn Brokaw, Becoming Aware, Seventh Edition, Kendall/Hunt Publishing Company, 1998.
4. PROBLEM SOLVING & CREATIVITY
Unit 1: Problem solving: an overview, Methods for solving problems.
Unit 2: Facilitating effective problem solving, Factors that interfere with problem
solving.
Unit 3: Well defined and ill defined problems, Typologies of problems, Tactics of
problems.
Unit 4: Nature of creativity, Creative processes, Characteristics of creative individuals, ]
Nurturing creativity,
Unit 5: Creativity and Decision making.
REFERENCE
1. Robert A Baron (2001): Psychology, 5th edition, Prentice hall of India.
2. Morgan & King : Introduction to psychology,
- John B Bert (1995): Cognitive Psychology, 5th Edition, West publishing company.
- Robert La Solso: Cognitive Psychology, 6th Edition, Pearson publishers.
B.Sc. Mathematics
Non-major elective
( with effect from 2008-09)
I – Semester (Choose any one subject)
- Functional Mathematics - I
- Functional Statistics
- Functions and their Applications
- Mathematical Logic
II – Semester (Choose any one subject)
1. Functional Mathematics – II
2. Mathematical Modeling
3. Mathematics of Finance
4. Application to Differential Equations
I- semester
Functional Mathematics - I
Number of hours : 2 Credit-2
Unit -1
Ratio and proportions
Unit -2
Percentages
Unit – 3
Profit and Loss , Discounts
Unit – 4
Simple Interest and Compound Interest
Unit – 5
Solutions of simultaneous equations problems on ages and two digit number
Book for Reference :
Quantitative Aptitude-R.S. Agarwal
Functional Statistics
Hours : 2 credit -2
Unit -1
Set theory- union and intersection of two and three sets – subsets- complements of a set- power set – problems
Unit -2
Permutation and combination
Properties of nPr and nCr(no derivation),cyclic permutation –problems based on these
Unit -3
Probability theory : Definition, mutually exclusive events; independent events – Addition theorem – multiplication theorem on probability, conditional probability(no derivation) – problems
Unit – 4
Measures of averages – Arithmetic mean – Geometric Mean , Harmonic Mean, weighted Arithmetic Mean – Median – Mode – problems
Unit – 5
Measures of Dispersion :- Range ,Quartile Deviation ,Variance ,Standard Deviation – problems.
Books for Reference :
- Business Statistics by P.R.Vittal
- Business Statistics by S.P.Gupta
Functions and their applications
Hours : 2 Credit -2
Unit -1
Functions – definition – types of functions, Domain, Range, Increasing and Decreasing Function, Even and Odd functions
Unit -2
Graphs of linear functions – Exponential function- Logarithmic function, Power function-quadratic function
Application to linear functions in Business and Economics
Unit -3
Linear cost models – simple problems
Unit -4
Break – Even Analysis – simple problems
Unit -5
Linear supply and Demand curves – Market Equilibrium – simple problem
Reference Book:
CA – Foundation Course – Mathematics by P.N.Arora and S.Arora(chapter-5)
Mathematical Logic
Hours : 2 Credit : 2
Unit -1
Connectives – Negation ,Conjunction ,Disjunction using Truth table ; other connectives –Symmetric ,Associative , Distributive.
Unit -2
Conditional and Biconditional statements – Tautologies using Truth table-simple problems
Unit -3
Equivalence formula – Duality law – simple problems
Unit -4
Normal forms – Disjunctive Normal form – Conjunctive Normal form(using only equivalence formula)
Unit -5
Principal disjunctive normal form (PDNF)-Principal Conjunctive Normal Form(PCNF)- using only truth table.
Book for Reference :
1. Discrete Mathematical structures with applications to computer Science -
J.P.Tremblay,R.Manokar
2. Discrete Mathematics – Dr.M.K.Venkataraman,Dr.N.Sridhararn ,N.ChandraSekaran
II SEMESTER
Functional Mathematics - II
Hours : 2 Credit : 2
Unit :1
Time and work – pipes and cisterns – Problem
Unit -2
Time and Distance, Relative Speeds- Problems on Races, Boats and Streams and Trains
Unit – 3
Mensuration – Problems
Unit -4
Polygons-Interior angles – Numbers of diagonals – Regular polygons – Problem
Unit -5
Stocks and Shares – Problems
Reference book:
Quantitative Aptitude - R.S. Agarwal
Mathematical Modeling
Hours – 2 Credit – 2
Unit -1
Steps in Building a Mathematical Model-need for Mathematical Modeling – Model for surveying the earth and Heaven
Unit -2
Height of a Tower- width of a River – Digging a tunnel through a mountain
Unit -3
Radius of earth – radius of Moon-Radii of Sun and Planets
Unit -4
Distance of earth – Distance of a star – shortest distance between two points on the surface of the earth.
Unit – 5
Models in terms of difference equations – growth of population – influence on pollution – on population growth – influence of age structure on population growth
Treatments as in
J.N.Kapur , Insight into Mathematical Modeling Mathematical Science Trust Society N.D.1992
Mathematics of Finance
Hours : 2 Credit – 2
Unit -1
Rates of interest – simple and compound interest rates – Effective rate of interest – Nominal rate of interest constant force of interest- relationship between these rates of interest
Unit-2
Accumulation and present value of single payment using these rates of interest – Accumulation and present value of a single payment using symbols – when the force of interest is a function of t , φ(t).
Unit -3
Definition of A(t1,t2),A(t),v(t1,t2) and v(t) – expressing accumulation and present value of a single payment using these symbols - when the force of interest is a function of t , φ(t)
Unit – 4
Series of payments (even and uneven), definition of annuity (examples in real life situation) – accumulations and present values of annuities with level payment and where the payments and interest rates have same frequencies.
Unit -5
Definition of perpetuity and examples – Accumulation and present values of annuities where payments and interest rates have different frequencies
Books for Reference :
An introduction to Mathematical of finance by J.J. Scott, William F
Applications of Differential Equations
Hours : 2 Credit – 2
Unit -1
Applications of first order differential equations – Growth, Decay and chemical reactions
Unit – 2
Flow of water from an orifice
Unit – 3
Falling bodies and other rate problems
Unit -4
The Brachistochrone, Fermat, Bernoulli – problems
Unit -5
Simple Electric Circuits
Content and Treatment as in :-
1. Differential equations and its Applications, Chapter III upto section 6.
S.Narayanan and T.K.Manickavachagam Pillay
B. SC. ELECTRONIC MEDIA
(Any one subject of the following Non Major Elective Chosen by the candidate)
Non-Major Elective – 1: Understanding Television Medium
Unit 1:
Brief overview of TV as a mass medium.
Unit 2:
Features of TV as a technology.
Unit 3:
TV programme genres and their audiences – dependence on cinema for contents – innovations in content creation.
Unit 4:
Using TV for development – the SITE and after – Educational TV – exclusive educational channels and their reach and impact.
Unit 5:
TRP – audience research – the business of TV and advertising revenue.
Non-Major Elective – 2: Understanding Radio
Unit 1:
Brief overview of radio as a mass medium.
Unit 2:
Features of radio as a technology.
Unit 3:
Radio programme genres and their audiences – film music – proliferation of FM radio and its impact on the youth.
Unit 4:
Role of radio in conflict situations – radio and disaster management.
Unit 5:
Community radio – its social and commercial implications.
Non-Major Elective – 3: Understanding Internet
Unit 1:
The emergence of internet as a mass medium – the world of ‘world wide web’.
Unit 2:
Features of internet as a technology.
Unit 3:
Internet as a source of infotainment – classification based on content and style.
Unit 4:
Demographic and psychographic descriptions of internet ‘audiences’ – effect of internet on the values and life-styles.
Unit 5:
Present issues such as cyber crime and future possibilities.
Non-Major Elective – 4: Television in Tamil Nadu