Cheryl Quinnmay 7, 2017

Cheryl QuinnMay 7, 2017

WBL Marketing Plan 2016-2017

Month / Action
August /

• Contact all WBL students and their parents to prepare them for the year
• Visit possible employers leave Benefits of WBL brochure
• Create calendar for the school year (set dates: Senior Interview Day, Employer Appreciation/Student Awards Lunch/Dinner, Alumni Day, etc…)

September /

• Send invitations to alumni and other business partners to secure their assistance with Senior Interview Day.
• Take pictures of students at their work sites so that they can be tweeted, added to school’s website, and inserted in posters that can be mounted around the school’ bulletin boards
• Attend Back to School Night and hand out brochures to parents/students
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers and review expectations

October /

• Employers complete the Learning Plans
• Communicate regularly to make sure everything is going smoothly
• Attend SPHS Alumni Meetings and find out if anyone has openings for student workers/interns
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

November /

• Send letters to Alumni to confirm attendance for Senior Interviews
• Meet with administrators regarding schedule and parking issues
• Host Senior Interview Day, secure food/drink
• Send Thank You notes
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

December /

• Send holiday cards to WBL Employers
• Visit students and review their WBL Plan and work schedule

• Create and print flyers for incoming Freshman
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website

• Visit employers

January /

• Registration time: provide Guidance with flyers about WBL and attend classroom presentations during English classes
• Attend incoming 8th grade information night and hand out flyers
• Place posters about WBL around the school
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

February /

• Order employer gifts for WBL Awards Banquet

• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

March /

• Meet with students/parents who are registered for WBL for next year
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

April /

• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers
• Invite the press to the WBL Banquet (Dundalk Eagle and Fox news)

May /

• Host WBL Awards / Appreciation Banquet – hand out gifts and certificates
• Announce WBL Student of the Month Award during morning announcements and post picture to school’s website
• Visit employers

June /

• Provide Principal with marketing and budget plan for next year and End of Year Accomplishments for the WBL Program

Miscellaneous /

• To promote the WBL Program (PPT, Brochures, Video):
• Attend any local business roundtable meetings
• Attend PTSA meetings
• Mail brochures to local business