Chapter 6 the Corporate Context, Organizations and Managing People

Chapter 6 The corporate context, organizations and managing people

Suggested further reading

Barnett, M. L and Pollock, T.G (eds.) The Oxford Handbook of Corporate Reputation. Oxford: Oxford University Press.

Burke, R., Martin, G. and Cooper, C.L. (eds.) (2010) Corporate Reputation: Managing opportunities and threats, Farnham, Surrey: Gower.

Clegg, S. R., Kornberger, M. and Pitsis, T. (2015) Managing and Organizations: An introduction to theory and practice. London: Sage, Chapters 6 and 8.

Fombrun, C. J. (2012). The building blocks of corporate reputation: definitions, antecedents, consequences. In: M. L. Barnett and T. G. Pollock (eds), The Oxford Handbook of Corporate Reputation (pp. 94–113). Oxford: Oxford University Press.

Fombrun, C. J., Ponzi, L. J. and Newbury, W. (2015) Stakeholder tracking and analysis: the RepTrak® system for measuring corporate reputation. Corporate Reputation Review, 18, 3–24.

Martin, G. and Hetrick, S. (2006) Corporate Reputations, Branding and HRM. Oxford: Butterworth-Heinemann.

Martin, G. and Hetrick, S. (2010) Employer branding and corporate reputations in an international context. In: P. S. Sparrow (ed.). Handbook on International Human Resource Management. Chichester, Sussex: John Wiley & Sons, pp. 293–321.

Martin, G., Gollan, P. J. and Grigg, K. (2011) Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM. International Journal of Human Resource Management, 22 (17), 3618–3637.

Additional cases and exercises

The VW emissions scandal: the death of diesel and the impact on the auto industry.

Commentary on the Volkswagen emissions scandal by Professor Paul Argenti.

An excellent teaching case on employer branding by Kathryn Toelken and Patricia Mark, from the USA.

Suggested seminar topics

Critically evaluate VW’s approach to restoring its reputation.

Do attempts by companies to brand themselves to potential employees influence your decision to apply? If so, why? If not, why?

Videos and podcasts

Short video introduction to the Reptrak model by Charles Fombrun.

Gary Davies from Manchester Business School on Managing Corporate Reputations .

The death of corporate reputation on Wall Street.

Relevant websites

The great place to work website.

Universum website on employer branding.

Sign up for the Reputation Institute’s website for some excellent resources.

‘Employer branding: a no nonsense approach’, CIPD Guide to employer branding.