TRB 2013 Summer Workshop on

Challenges and Opportunities in Road Vehicle Automation

Sponsorship Concepts

Goal: $50,000.

Sponsorships: “Patron” (only title approved by TRB); “Overhead” charge for demonstration

Intended use of the funds:Offset costs of meals and other expenses to enable breakeven at a modest registration level @ $300 and students @ $100. It is expected that all participants and speakers will pay for their own registrations

Patronage Levels:

Patronage Level / Price / Target / Tangible “Get” / Prospects
Bronze / $2,500. / 10 / Small logo; bottom
Silver / $5,000. / 6 / Medium logo; up
Gold / $10,000. / 3 / Large logo; top / Demo / Car Companies
Platinum / $25,000. / 1 / XL logo; Front & Center / Demo / Google

Prospects:

Car Companies with substantial research effort in the US
Patron/Target / Note / Target Person / Target email / Conf. Contact
Nissan-Renault / Just opened a research lab in California
BMW / NA HQ in NJ
Daimler / research Lab in Palo Alto; NA HQ in NJ
VW-Audi (r) / Research effort in Palo Alto
Toyota / Big presence in Torrance Ca
Volvo / Need a presence in US; continue to promote its "Safety" brand
Cadillac-GM / Close interaction with CMU
Ford / Princeton connection??
Parts Suppliers
Patron/Target / Note / Target Person / Target email / Conf. Contact
Continental / Partnership w/BMW on driver assistance
Bosch
Delphi
Denso
Insurance Companies
Patron/Target / Note / Target Person / Target email / Conf. Contact
Progressive / SnapShot
Geico
Farmers
State Farm
All-State
Communication Companies
Patron/Target / Note / Target Person / Target email / Conf. Contact
Verizon
AT&T
QualComm / Big player in V2V
Component Suppliers
Patron/Target / Note / Target Person / Target email / Conf. Contact
NavTeQ
Radar manufacturers
Lidar manufacturers
Universities; Investment Companies; Venture Capital
Patron/Target / Note / Target Person / Target email / Conf. Contact
Stanford
CMU
Virginia Tech
Michigan
Princeton
Sierra Ventures

Basic Value to the Patron:Association with the concept of “Using Technology to Enhance the Safety, Comfort and Convenience of surface transportation”. (There must be a better way to say this in one sentence).

Elements of the Pitch:(Ideas taken from the RfI

Establish a leadership role in the identification, categorization, and prioritization of the key research challenges associated with the design, development, certification and market success of technologies that enhance the safety, comfort and convenience of surface transportation

Identify and begin quantifying anticipated societal costs and benefits

Learn about current and planned research activities among private and public research groups

Gain insight into commercial trends and market developments

Understand opportunities that may be created for private and venture capital investments to accelerate the development and adoption of the technologies.

Assist in the reformulation of national, state and metropolitan research and development plans that reflect the time-sensitive aspects of evolving automation capabilities and market demand.

Identify appropriate areas for policy formation that can help to accelerate beneficial developments, reduce or eliminate public exposure to risk, and enhance the market success and adoption by consumers of these technologies.

The Pitch:“Patron