Chalk Ink 2017 Minimum Advertised Price Policy
Effective December 1, 2016 this Policy applies to all distributors, wholesalers and retailers who resell Chalk Ink products to customers located in the United States. This Policy is designed to support Chalk Ink as a premium brand, protect resellers’ margins, and to maintain a level playing field for all authorized Resellers.
This contract will be active until November 30, 2017, at which time Studio Image Inc. will renew or modify.
The M.A.P. Policy is as follows:
●The M.A.P. Policy shall apply only to Chalk Ink products as indicated on List A MSRP sheet.
●At no time may Chalk Ink be advertised less than the indicated MAP listed on List A.
●Our M.A.P. program applies to all advertisements of Chalk Ink line in any and all media, including, but not limited to, Internet or similar electronic media, promotional video, email solicitations, rebate coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, television, radio and public signage. Internet auctions may not display or have reserved bid or other acceptable prices below the M.A.P.
●The M.A.P. Policy does not apply to in‐store advertising displayed within the retailer’s store. External signage such as window signs and banners visible to the public outside the store are considered “advertising” under this policy.
●Studio Image Inc. will allow one advertised sale to occur each quarter of the year, for 10% - 15% off MSRP, for a limited time of 7 days per sale.
●Studio Image Inc. reserves the right to modify, suspend or cancel the M.A.P. by notifying all effected dealers of such a change. Any seasonal alterations of this policy will be communicated as part of Chalk Inks sponsored trade and consumer promotions.
●If Studio Image Inc. discovers this M.A.P. policy has been violated, the retailer will be notified via E-mail or by telephone of our findings. At the time of notification, the retailer will be given two days to make the necessary adjustments to get back in line with the M.A.P. price. If the retailer has not brought advertising into compliance with the M.A.P. policy within this time period, the reseller will no longer receive our special contract pricing on Chalk Ink for a period of 90 days following the violation. In the case of a second violation of the policy, the retailer’s eligibility to participate in any applicable promotions and/or rebates will be suspended indefinitely, along with marketing and sales support.
Danielle Pruitt at Studio Image Inc.
Fax: 512-279-1471
Chalk Ink 2017 Minimum Advertised Price Policy
This form shall be signed and returned to Studio Image Inc. and in doing so, will bind the reseller to abide by the M.A.P. and reseller requirements spelled out in this document.
Agreed to by:
Reseller Name:______
Principal Name Printed:______
Principal Signature:______Date:______
Reseller Address:______
______
Email:______
Website URL:______
Danielle Pruitt at Studio Image Inc.
Fax: 512-279-1471