Economy Session

Chair:Y. Pollalis - T. Papailias - A. Vozikis - D. Yannakopoulos

C.1.1 Information Management of School Accidents: An Assessment of SARIS Project

Athanassios Vozikis

University of Piraeus, Economics Dept., Piraeus, Greece

Abstract

Accidental injuries are the leading cause of deaths among children in the western world. Research in various countries indicates that 10 to 25 percent of school-aged children injuries occur in (and around) school environment. However, this reality has not received the attention it deserves in Greece, where the absence of mechanisms for information management of school accidents is more than obvious. The main purpose of our research is to present the analysis and development of a School Accidents Reporting Information System (SARIS) and to evaluate the results of its pilot implementation in Secondary Schools in Greece. Moreover, our scope is to highlight SARIS importance in the achievement of injury prevention and health promotion objectives and to make propositions for its deployment and utilization in the context of public health and safety prevention policies.

Keywords: information management,school accidents, information systems, accident reporting

C.1.2. The landscape of Medical ErrorsReporting Systems Worldwide

Yannis Pollalis

Associate Professor

University of Piraeus

Department of Economic Science

80, Karaoli & Dimitriou street,

18534 Piraeus , Greece

Tel: 210 4142353

E-mail:

Athanassios Vozikis

Lecturer

University of Piraeus

Department of Economic Science

80, Karaoli & Dimitriou street,

18534 Piraeus , Greece

Tel: 210 4142280

E-mail:

Marina Riga

Phd Candidate

University of Piraeus

Department of Economic Science

80, Karaoli & Dimitriou street,

18534 Piraeus , Greece

Tel: 210 4142353

E-mail:

Abstract

Formanyyears, medicalerrors have been averyfrequentphenomenon in the Health Care Systemsandoneofthemostimportantcausesof mortality and morbidity, universally. Medical errors are on the increase both in Europe and in the United States of America which have forced them to confront the problem and take measures. Much has been written about the improvements in reporting systems in order to identify, collect, analyse and report medical errors and patient adverse events, for enhancing patient safety and health care quality. The aim of this paper is to present the current situation regarding the medical error reporting information systems, worldwide. For example, the Netherlands is the latest country to announce the developmentof a national medical error reporting system, Australia hashad one since 1989, Denmark has one, the UK introduced theirsin 2001, Canada announced their plans in 2003 and the USA hasa proliferation of error reporting systems. Moreover, developed western countries do thereforeseem to have "bought into" the message that medical error reportingsystems are a very crucial issue. Thus, this paper presents the effectiveness of medical error reporting systems for the stakeholders in the health sector. Of course, the key task for the future effectiveness of any medical errors’ reduction strategy will be to identify quality assurance practices that could respond effectively to system data.

Keywords: Medical errors, adverse events, information reporting systems

C.1.3. The influence of consumer styles Inventory on online Greek computer market: A behavioral analysis of college Students.

Vasilios Psarakis*

Y. Pollalis

Maria Kalaitzaki

George Skourtis

*Author for correspondence: University of Piraeus, M.Sc. in Economic and Business Strategy, Department

of Economics, 80, Karaoli and Dimitriou St., Greece, T.K. 18534, tel: +306948807309, email:

Abstract

In this paper we present an analytic approach to the motivations for pc market consumption using consumers’ decision-making styles. Consumer Styles Inventory has been studied on a sample of 237 Greek respondents. The questionnaire was developed by a review of previous studies focusing on CSI. The questionnaire was originally designed in English and translated into Greek. Factor analysis with a varimax rotation approach was used to group the resulted items of students with similar characteristics and determine a set of factor dimensions. The seven factor dimensions were identified from factor analysis of 39 items. They were labelled as: (1) Brand Conscious, (2) Confusion by Overchoice, (3) Novelty and Fashion-Conscious, (4) Perfectionist/High Quality-Conscious, (5) Recreational and Shopping Conscious, (6) Habitual/Brand Loyal Orientation Towards Consumption and (7) Price-Conscious/Value for the Money. The results demonstrate that the most important decision making style for Greek students in computer market is Confusion by Overchoice and the less important is Price-Conscious/Value for the Money. The results also showed that the alpha coefficients for the seven factor dimensions ranged from 0.78 to 0.82, higher than the minimum value of 0.6 as an indication of reliability. Limitations and future research are discussed.

Key Words: Consumer Styles Inventory, computer market, Greek students, consumption.

C.1.4. Analyzing and implementing data cleansing methods and procedures in customer Management Relationship systems (CRM)

A. Mavrommatis, D. Tseles, T.E.I. of Piraeus

Abstract

High quality of data is widely recognized as one of the most critical assets for an organization. Nevertheless the process of maintaining high quality of data is an extremely time and money consuming procedure that involves implementation of relative Data Governance and Total Data Quality Management techniques. Therefore organizations are using Data Cleansing policies and procedures, in order to improve data quality, according to certain criteria set by the business or IT.

The main target of this dissertation is to:

  • Define and understand the aspects of data quality and cleansing process.
  • Track down the main reasons that result in maintaining unreliable (inconsistent, poor) data in systems like Data Warehouses, ERP, CRMs from which businesses and institutions suffer.
  • Analyze and study the general principles, methods and procedures in order to define and correct erroneous data.
  • Pinpoint the crucial importance of keeping qualitative data in a business’ CRM system and follow an accurate and unique picture for every customer.
  • Carry out a survey on different methods used by companies to resolve qualitative data discrepancies concerning customer’s information in order to assure uniqueness.

Keywords: Data Cleansing, Data Quality, Customer Relationship Management (CRM), Record Matching, Record Linkage

C.1.5. The General Thesis about the Methodology for the Industrial Development Management in the Region

Eugeniy A. Malishev, Uliana V. Konovalova

Dpt. of Economic and Industrial Engineering,

PermStateTechnicalUniversity, The Russian Federation

e-mail:

Abstract

This paper proposes a new approach to forming the industrial policy in the region. The Russian economy is increasingly involved in the processes of globalization of the world economic system. In these conditions, the industrial policy plays a vital part. Therefore we need a new approach to forming the industrial policy in the region. Detailed analysis of the causes of economic crises in the Russian Federation has allowed to formulate conceptually different methods of industrial management in the region. A new methodology based on a differentiated approach from the state-control market to the total market liberalization depending on the level of competitiveness of products manufactured by the enterprise.

We prove that, the new industrial policy like a dialog between equal participants in the development and implementation of industrial policy – the Government, business community and scientific and public organizations is more mobile than present policy and therefore is more efficient. Divergent approach enterprise management involves five models. These models are:

1) the model of completely state-controlled market;

2) the model of partially controlled market;

3) the model of self-functioning market is characterized by: a certain control of the demand’s dynamics in the economic system and institutional elements of demand management;

4) the liberal market model with elements of a competitive incentive mechanisms is characterized by the tax incentive issue of competitive products and the development of self-regulating professional organizations;

5) the full model of liberal market provides a complete non-interference of the Government in the industrial complex’s activities.

The formula to determine the planned income of the economic system is described in this article.

Keywords: regional economy, competitiveness, economic system, system revenue, regional strategy.

C.1.6Beyond means-end chains: A contribution towards an extension of the means-end chains method and the laddering technique beyond the usual scope

Dimosthenis Kotionis, Dimitrios Tseles, T.E.I. Piraeus

Abstract

One of the assumptions marketing strategists make when they study consumers’ choices, is that the products the consumers buy are only means that serve certain “deeper” goals they have. Those goals may not be self evident, they may even be hidden from the consciousness of the consumer himself. It is obvious that to know the goals served by a certain product is of enormous value to businesses. To reveal those goals, we must find the “means-end chain” (MEC) that connects the superficial and concrete to the deep and abstract in the consumer’s cognitive structure.

The project will describe the means-ends chains approach and the Laddering technique, examine their theoretical background, review the software tools and solutions used, examine the existing critique both on theory and practice, propose new ways to extend the use of the method and exploiting the advantages and reducing the disadvantages.

Keywords: means-end chain, laddering technique, marketing strategy

C.1.7. Reducing the digital divide in the music industry

Vasilios Yfantis, A. Usoro, D. Tseles, T.E.I. of Piraeus

Abstract

The music industry is considered to be one of the most important industries in terms of finance, however issues like the rise of album price or digital piracy, made the industry decline. The financial loss in modern countries have lead music labels in trying to break into new music markets of disadvantaged populations with the help of technology. Digital operation of music is cost effective as the producer avoids additional cost from intermediaries and product shipments, but unless there is access and efficient use of technology from the new markets, a digital music model cannot be successfully implemented in developing economies. This project performs a critical review of literature on digital divide and the digital music industry, adopts or adapts with justification John Fisher’s theory of transition curve as a new research model, operationalises the research model into a questionnaire for empirical data collection, analysises and discusses collected data and recommends new ways to close the gap of digital divide in the music industry.

Keywords:digital divide, music industry

C.1.8.Preference Aggregation for Group Decisions in Management

Dr George Rigopoulos

Technological Educational Institute of Athens

Ag. Spyridonos, Aigaleo, Athens, Greece

Abstract

One of the most common ways to handle the complexity of business decisions at managerial level is the involvement of several stakeholders in order to take a group decision. Multicriteria analysis has been utilized to assist group decision making in management, resulting in numerous methodologies and group decision support systems. It provides a structured way for problem formulation and guides members to understand all the requirements in an effective way and express their preferences reflecting their individual decision model. Matsatsinis and Samaras present an extensive review of such approaches (Matsatsinis and Samaras, 2001), which clearly indicates that multicriteria analysis is a valid way to handle the inherent complexity of group decisions, and structure such problems.

The objective of this work is to present a multicriteria methodology, which supports group decisions within a managerial context focusing on the aggregation of individuals’ preferences. In brief, the objective of the methodology is the assignment of a set of alternatives to a number of predefined non-ordered categories, according to their performance on a set of evaluation criteria, by a group of decision makers. Initially a set of parameters defined by stakeholders is proposed by group facilitator to the group. Next, each group member evaluates the proposed parameter set and expresses his preferences in numeric and linguistic format. Appropriate operators aggregate individual preferences, and a group parameter set is produced which is used as input for the classification algorithm. NeXClass multicriteria classification algorithm is used for the classification of alternatives, initially at a training set of alternatives and later at the entire set (Rigopoulos et al., 2010). Finally, group members evaluate results and consensus as well as satisfaction metrics are calculated. In case of low level of acceptance, group members redefine problem parameters and aggregation phase is repeated.

In this work the methodology and the aggregation of members’ preferences are presented in details, as well as an illustrative application for a classification problem demonstrating its usage for similar problems. The methodology has been tested and evaluated within business environment supporting mainly financial decisions.

Keywords: multicriteria analysis, group decisions, aggregation operators

C.1.9. Human Resources Management: Strategic Career Management and development.

Evangelia N. Markaki1, Theodore Ghadjipantelis2

1Political Science Department, Aristotle University of Thessaloniki
Thessaloniki, 541 24, Greece, Ε-mail:

2Political Science Department, Aristotle University of Thessaloniki
Thessaloniki, 541 24, Greece, Ε-mail:

Abstract

The role of human resource management has now a modern and crucial importance for businesses. It is related and it directly affects the evolution of employees, their development and their career.
Designing a personal career plan is a difficult process but highly productive and allows us to understand the factors that influence, affect and form the future career path of an individual. It also allows us to deepen the personal desires in order to make appropriate choices and to grow within the right professional environment.
This paper concentrates on the crucial career management procedure and refers to its most important aspects presented by the human resources management point of view.
The modern way of living requires multiple commitments to a series of roles in family, in the work, in the social life but also commitment to us.
The way we work today has changed. Employability, continuing knowledge and development, motivation, flow of information and easier displacement form the way a career path must be evaluated.
This work aims to be an effort to understand and present through a systematic process, the formation of the career path of an individual in conjunction with the modern work demands, personal needs and abilities.
The paper presents results from quantitative as well as qualitative research- interviews with work applicants. It presents the crucial career axes, the importance of the first employer to new employees and the factors that influence decisions on the career plan creation and management.

Keywords: human resources, strategic career management, professional development, coaching

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eRA – 6 Conference