SAMPLE CEO Endorsement Letter

(Insert Date)

Dear (Insert Name),

This year, (Insert Business Name) is once again proud to support United Way of Dane County. Together, we are doing what works to improve lives Dane County. United Way’s work addresses the root causes of toughest issues that face our community. By supporting United Way, we have the opportunity to make our community safer, stronger, and more equitable in a way that gets measureable results.

You are able to change lives by investing in the Agenda for Change: Education, Income, and Health. This clear focus allows United Way to address these issues holistically for greater impact. By bringing together business, government, community leaders, skilled volunteers, and nonprofit partners, United Way gets the whole community involved in creating real and lasting change, right here in our community.

Last year, we invested (Insert 2014 Corporate Campaign Total) in United Way’s research-based initiatives. Here’s what we made happen in 2014:

Education: OUR gifts connected 4,257 Dane County students with math and literacy tutoring—ensuring all students succeed academically and graduate from high school, regardless of race.

Income: OUR gifts gave 110 adults employment training that empowered them to find and keep family-sustaining jobs.

Health: OUR gifts helped screen 2,750 sixth graders for behavioral health issues, allowing eligible students to receive school-based treatment for childhood trauma. Because of YOU these kids now can focus on one of the biggest indicators of their life-long success, graduation.

Every gift makes a significant positive impact in our community and changes lives.

I invite you to join me in investing in our community. From building pathways out of poverty for our friends and neighbors, to ensuring our next generation is healthy and well-educated, we can make a difference. Please join me in making a difference by completing and returning your pledge form by (Insert Month and Day).

(CEO SIGNATURE)