Ceapmidterm Election 2014
CEAPMidterm Election 2014
Its election time again! Although this is not a presidential election year, voters across the country will still be going to the polls on November 4 to elect governors, senators and representatives. This gives us a great opportunity to have an election project!
For this project, we will focus on six to eight Senate and governor’s races which I hope will be interesting races to watch. You are now a proud member of one of the candidate’s election teams. As we know, one of the biggest jobs for the team is to promote the candidate through advertising. In this role, you will create a few advertisements for your candidate.
As in the real campaign, you will create different types of ads, which are listed below. You can choose the type of ad that best goes with the information you need to present. (For example, you can create a TV ad & a radio ad for the positions on issues and the mailing could be about the candidate’s personal background) We will look at examples of campaign advertising to give you some ideas for your ads.
We may spend some time in the computer lab to assist you in your research, but much of the work will have to be on your own time. A few days before the November election, you will present one of these ads. As we watch the ads, you will be writing down your thoughts, and after the presentations, we will “vote” in those elections. After the November election, you will assess how your candidate did and why the election turned out the way it did.
On the back of this sheet, you will find the content and types of ads, due dates, helpful websites, a list of what you owe me and your assignments. If you have questions along the way, please do not hesitate to ask me. Good luck, have fun, and may your candidate find success!
Content of Advertisements (3 total):
- 1 on the candidate’s personal background
- 2 that focus on the candidate’s position on issues
- Extra Credit: 1 negative ad against the opponent
Types of Advertisements
- TV ad
- Radio ad
- Mailing
Due Dates
Fri 10/31Project Due and Presentations
What you owe me
- 3 types of ads (TV, radio, mailing) each focusing on a different issue (positions on 2 different issues, personal background)
- Post election analysis essay
- Review of other students’ advertisements
Some Helpful Websites (See also your candidate’s website listed on the other page)
Rubrics are attached
Governor
FL:Rick Scott (R)
Charlie Crist (D)
TX:Wendy Davis (D)
Greg Abbott (R)
WI:Scott Walker (R)
Mary Burke (D)
CT:Dan Malloy (D)
Tom Foley (R)
Senate
IA: Bruce Braley (D)
Joni Ernst (R)
NC:Kay Hagan (D)
Thom Tillis (R)
AK: Tom Cotton(R)
Mark Pryor(D)
LA: Bill Cassidy (R)
Mary Landreiu (D)
Advertisement Critique
Candidate’s Name Race, Party / Critique of Ad(Include type of ad)Mailing Rubric
4 Exceeds Expectations / 3 Meets Expectations / 2 Somewhat short of expectations / 1 Very short of expectationsContent Is Factual and Relevant
There Is Good Spelling and Grammar
Mailing is Neat and CreativeTV Ad Rubric
4 Exceeds Expectations / 3 Meets Expectations / 2 Somewhat short of expectations / 1 Very short of expectationsContent Is
Factual and Relevant
Presentation is Loud & Clear
Video Has Good Flow & Is A Good LengthRadio Ad Rubric
4 Exceeds Expectations / 3 Meets Expectations / 2 Somewhat short of expectations / 1 Very short of expectationsContent Is Factual and Relevant
Presentation is Loud & Clear OR Script has Good Grammar and SpellingAd is Creative
Vote for one candidate in each race. Circle the candidate you wish to vote for.
Governor of FLScottCrist
Governor ofTXDavisAbbott
Governor ofWIWalkerBurke
Governor of CTMalloyFoley
Senator from IAErnstBraley
Senator fromHaganTillis
Senator fromCottonPryor
Senator fromCassidyLandreiu
FL: Rick Scott (R)
FL:Charlie Crist (D)
TX:Wendy Davis (D)
TX:Greg Abbott (R)
WI:Scott Walker (R)
WI:Mary Burke (D)
CT:Dan Malloy (D)
CT:Tom Foley (R)
IA: Bruce Braley (D)
IA:Joni Ernst (R)
NC:Kay Hagan (D)
NC:Thom Tillis (R)
AK: Tom Cotton(R)
AK:Mark Pryor (D)
LA: Bill Cassidy (R)
LA:Mary Landreiu (D)