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CE & Lifestyle MediaSports/Fitness Media
Adam SohmerBrent Burkhardt
Sohmer Associates, LLCTBC, Inc.
(347) 497-4965(410) 986-1303
Polk Audio Introduces Industry’s First Line of High Performance Headphones Designed Specifically for Athletes and Active Individuals
Performance Line-up Includes BothUltraFit Sports and
UltraFocusNoiseCancelation Models
BALTIMORE, MD, June 15, 2011 – Polk Audio, an award-winning designer and manufacturer of high performance audio products, is bringing its sonic expertise to the world of sports and fitness with the introduction of the audio industry’s first line of performance headphone products designed specifically for athletes and active individuals.
Polk’s new Performance Line-Up, which appears in retail stores in this fall, includes sports headphones and active noise cancelation (ANC) headphones designed for serious athletes engaged in exercise and fitness as well as suited for players and business professionals who travel frequently and often listen to music in noisy environments.
“We are about to change the sonic landscape for an entire generation of athletes and ardent headphone users,” said Jim Minarik, chief executive officer of DEI Holdings, Inc., Polk Audio’s parent company. “Our engineers have used the same standards and breakthrough technology we apply to speaker design to create a series of headphones that are comfortable, rugged in durability, aggressively muscular in style and all with Polk’s world-class commitment to superior sound quality.”
Polk Audio’sPerformance Line-Up will feature four UltraFit™ sports headphones in a variety of colors that include in-ear, on-ear and in-ear canal models. The headphones stand apart from other brands by Polk Audio’s acclaimed audio quality and unique attention to detail, including: water resistant designs, contrast-colored cables for instant left/right recognition,iPhone®/iPod® controls, Kevlar-reinforced hinge points to eliminate the number one product-failure in many headphones, plugs conformed to fit through the opening of all iPhone/iPod/iPad covers,and comfortable, non-slip materials where the headphone engages the ear.
Polk Audio’s engineers and designers also reinvented the active noise cancelation headphone to produce two UltraFocus™models that address the needs of travelers and others who find themselves in noisy locations, whether it’s in the locker room, on a plane or in the office. In addition to active noise cancelation, the Polk in-ear canal and over-the-ear versions offer the highest quality sound; ultra-flexible, tangle-free planar audio cables; contrast-color cable for instant left/right identification; on-ear Apple® control for iPhone®/iPad®; push-to-hear technology; superior durability; a more comfortable fit; and styling that is distinct from other headphones on the market.
“U.S. retail sales for active noise cancelation headphones have doubled in the last three years, but audio performance has always been compromised in the pursuit of ANC technology,” said Minarik. “With nearly 40 years of acoustic research and engineering expertise, Polk is uniquely positioned to bring these new ANC headphones to market with an absolute commitment to high-end audio. We are excited bring both these high performance and differentiated series of headphones to our dealers and consumers this fall."
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About Polk Audio
Polk Audio ( is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of DEI Holdings, Inc. Founded in 1972, Polk's products include loudspeakers and electronic components for home, auto and marine applications, the market leading SurroundBar single speaker surround systems, the world's first audiophile-grade active IP-addressable loudspeaker, the world’s only wireless single-speaker rear surround solution, the F/X Wireless Surround speaker, and the audio industry’s first line of performance headphones for serious athletics and active individuals. For more information, high-resolution images, executive interviews, and the location of a Polk distributor in your area, contact Adam Sohmer; Sohmer Associates, LLC (PR representative for Polk Audio); 347-497-4965; . For more information on DEI Holdings, visit