Cassidy Murphy

Chris Goosen

John Tawil

Cassidy Murphy

Andrew Davis

Chelsie Southerland

Chapter 12 11am section

which are examples of mediums that use product placement in media?

Television
Movies
Video games
All of the above

A brand of clothes embedded in a television show. This is an example of what?

Brand loyalty
Brand consumption
Brand media
Brand entertainment

3. The quality of being perceived as genuine and natural is called

A. Trustworthiness

B. dependability

C. Sincerity

D. Authenticity

4. How many areas of questioning can provide important insights for evaluating the relationship- building benefits of event sponsorship?

A. 5

B. 4

C.7

D. 3

5. Tapping emotional connections requires what?

A. Active listening

B. Effective listening

C. None of these

D. Sophisticated listening

6. Which of these are obstacles to overcome during product placement?

A. Oversaturation

B. Conflict with entertainment media

C. Unpredictability

D. Need for full disclosure

7. Which of the following companies is one of the world’s most foremost, old-school ad spender?

A. Walmart

B. Ford

C. none of these

D. General Motors

8. what sets the standard for celebrating brands in an entertaining settting?

A. NFL

B. NHL

C. NBA

D. NASCAR

9. NASCAR fans do all of the following except?

A. loyal to the brands that sponsor cars

B. have no problem with the logo cluttering of cars and drivers

C. three times more likely to purchase products promoted by their favorite driver

D. show little interest in the brands that are promoted?

10. What are two renowned avenues representing the worlds of advertising?

A. broadway and buddy holly

B. New York and montana

c. Hollywood and Oklahoma

D. Ney York and Hollywood

11. what is not an obstacle to overcome in branded entertainment?

A.oversaturation

B. conflict with entertainment media

C. unpredictability

d. saturation

12. High quality placements are most likely to result from

A. No collaboration

B. meetings

C. no meetings

D. Great collaboration among marketers

13. Achieving a single voice is

A. never critical

B. Always critical

C. not needed

D. critical for breaking through the clutter of modern marketing environment

14. What helps build a brand

A. internet

B. magazines

C. clients

D. Sponsorship

15. What is leveraging

A. forcing something

B. Breaking something

C. bringing new people in

D. facilitate face to face contacts with key customers, and they present opportunities to distribute product samples

16.What helps marketers to reach a well-defined target audience?

A. audience attributes

B audience

C. customers

D. Audience Characteristics

17.how do marketers gauge the effectiveness of marketing dollars spent.

A. word of mouth

B. internet

C. magazines

D. media impressions

18. What attracts the most sponsorship dollars?

A. big business

B. small business

C. magazines

D. Sports

19. Product placement has ______in popularity

A. gone down

B increased a little

C. went up then pack down

D. surged

20. Product placements offer the most value when the are connected to other elements of the

A.Product

B. Price

C. Place

D. Promotional plan

Answers