Career Prep Class Project

Here is a main project for the Career Prep class for this Fall. Listed below are a total of 80 Business/Work related terms you will be exposed to. All of them can be found in the back of the text books and on vocabulary handouts.

Your objective is to show that you understand the words/terms that you have learned and can recognize their application in a real world setting. Your objective is to do a “scavenger hunt” where you collect actual items and photos that show one of the words/terms in action. Once you have found your “example” of the word or term in actual use you will assemble a collection of 50 of the words in actual use in the form of a portfolio. The portfolio should be in the form of a “scrapbook” (either physical or electronic) that can be turned in to be graded before the Christmas Break. On October 6th 20 Vocabulary definitions are to be turned in for a grade & the due date to turn in your portfolio isDecember 12th

Guidelines-

  1. Each example of a marketing term in use must be on its own page.
  2. The word being used and the definition of the word will be on the same page as the example/artifact you are using.
  3. You shall explain/describe how you feel the photo, coupon, ticket or artifact you are attaching to the page fits the definition of the word you are associating it with.
  4. No more that 80% of your examples are allowed to be obtained by the same method (this means not all of your examples can be just photographs taken or they cannot be just examples printed out off the internet.)
  5. At least two of the examples used must be photographs with you in the photograph (ex: A picture of you purchasing a piece of fruit from a road side vendor to demonstrate the word/term Traditional Selling or Barter. If you chose the word barter the picture should be of you negotiating with the vendor rather than just making a cash payment.)

How your project will be graded-

1 Point awarded for each correct definition as defined in the Text (Marketing Dynamics/Succeeding ). = 50 Possible Points

1 Point awarded for each accurate description that explains why your example matches the definition of the word utilized. = 50 Possible Points

Name, Date and class period on Portfolio.= 9 Possible Points

Neatness, Spelling, Punctuation, Adhering to parameters given & Use of complete sentences. = 20 Possible Points

Creativity and Visual Quality of Portfolio (ex: Portfolio of 50 plain white pieces of paper stapled together would equal 1-5 points while a portfolio with pictures sewed on to cloth pages or a complete portfolio in the form of a Power Point presentation would score higher 16-21 points depending on the quality of the product. YOU ARE ONLY LIMITED BY YOUR IMAGINATION AND EFFORT!) = 21 Possible Points

TOTAL POSSIBLE POINTS = 150 POINTS

Vocabulary Words to chose from – (Must use 50 of the possible 84 words/term & a project turned in with 35 or fewer examples will be returned with an “I” grade.)

AdvertisingAbsolute AdvantageAdvertising Proof

Baby Boom GenerationBanner AdBenefits

Brand ExtensionsBusinessBrand Mark

Brick & Mortar RetailerBuying SignalBroadcast Media

CapitalCash SaleCapitalism

ChannelsCo-Branding StrategyCD-ROM

Closing the SaleCommunicationCommunity Relations

Common CarrierCorporationCredit

CustomizationDemographicsDirect Distribution

Discretionary IncomeDiscount PricingDistribution Center

E-CommerceEconomic RiskE-tailing

Emotional BlocksEntrepreneurEthics

ExchangeExtended CoverageFeature Benefit Selling

FeedbackFinanceFlexible Price Policy

FranchiseForm UtilityGeneration X

GlobalizationGreeting Approach MethodGreen Marketing

GoodsHome PageHuman Risks

IncentivesImportsInflation

InfrastructureInstitutional AdvertisingIndustry

International TradeInternshipInventory

Job DescriptionJoint VenturesMarket

Market ResearchMarketing MixMarquee

PackagingPersonal SellingOnline Advertising

PDA’sOdd-even PricingPublicity

Product FeaturesPromotionSales Tax

ShortagesSole ProprietorshipTarget Marketing

TrademarkTillUniversal Product Code