Twitter Content
Campaign: Shift into Winter
SIW Campaign Dates: October 2 - December 17 2017
(Social media messages should run from October 2 2017 – March 31 2018)
The following information can be used for your Twitter account or any other social media account that has limited character use.
Audience: General Public
#1: Shift Into Winter (Use these messages Oct - December)
Text: Oct 1 - Mar 31 most #BC hwys require winter tires on passenger vehicles and for commercial vehicles to carry chains. #ShiftIntoWinter (133)
Text: Studded tires allowed on #BC hwys Oct1 - Apr30 only - all 4 wheels - front wheels only is illegal in #BC #ShiftIntoWinter (123)
Text: Motor vehicle crashes increase during winter months. Visit ShiftIntoWinter.ca to stay safe when driving this winter. #ShiftIntoWinter (133)
Text: #BC avg number of casualty crashes due to driving too fast for conditions doubles from fall to early winter #ShiftIntoWinter (124)
Text: Almost 30% of all work-related crashes resulting in injury and time loss occur during Oct, Nov, Dec #ShiftIntoWinter (116)
Text: Dec 2016 @WorkSafeBC claims from crashes that resulted in injuries and lost time from work were 33% higher than Dec 2015 #ShiftIntoWinter (137)
Text: For information about how to drive safely in winter conditions, click here http://ow.ly/CoFl30fihci #ShiftIntoWinter (116)
Text: Need tips to drive this winter? Get our free winter driving safety toolkit for drivers. Visit ShiftIntoWinter.ca #ShiftIntoWinter (129)
Text: Winter road conditions vary around #BC. Know how to drive for the conditions before you get behind the wheel. #ShiftIntoWinter (126)
Text: Winter means different things in different parts of #BC. Visit ShiftIntoWinter.ca to learn how to #ShiftIntoWinter where you drive. (131)
Text: Prep your vehicle for winter weather - keep an emergency kit in your vehicle.
Learn more http://ow.ly/DhyN30figr6 #ShiftIntoWinter (130)
Text: Prep your vehicle for winter weather. Do a pre-season maintenance check-up every fall. Learn more http://ow.ly/DhyN30figr6 #ShiftIntoWinter (140)
Text: Know how to drive for the conditions before you get behind the wheel. Don’t learn by accident. #ShiftIntoWinter (111)
Text: Don’t learn by accident. Know how to drive in winter conditions before getting behind the wheel. Visit ShiftIntoWinter.ca #ShiftIntoWinter (139)
Text: Don’t know? Don’t go. Avoid driving when road / weather conditions are bad. Check @DriveBC for current conditions #ShiftIntoWinter (131)
Text: Use extreme caution when approaching hwy maintenance vehicles – snow plows, salt / sand trucks. #ShiftIntoWinter (112)
Text: Never pass a snow plow or salt/sand truck on the right. #ShiftIntoWinter (72)
Text: Slippery road = longer stopping time. Maintain a safe following distance of at least 4 seconds btwn you and other cars #ShiftIntoWinter (135)
Text: Driving in winter conditions can put you at significant risk. Avoid driving when road / weather conditions are bad. #ShiftIntoWinter (132)
Text: When road conditions change quickly, so should your speed. Learn more http://ow.ly/CoFl30fihc i#ShiftIntoWinter (111)
Text: Use 4 matched winter tires with the Mtn Snowflake symbol. More info at ShiftIntoWinter.ca #ShiftIntoWinter (108)
Text: DYK: 4 matched winter tires and driving for the conditions are the best ways to stay safe on winter roads. #ShiftIntoWinter (123)
Text: Fun Fact: Winter tires out-perform other tires when temps are below 7 C. #ShiftIntoWinter (89)
Text: #WinterTires in #BC must be in good condition with a min tread depth of 3.5mm. #ShiftIntoWinter
(95)
Text: #ShiftIntoWinter Winterize your vehicle to stay safe on the roads this winter. More winter driving info at ShiftIntoWinter.ca (125)
Text: Is your car winter ready? Get battery, belts/hoses, cooling/heating and electrical/exhaust systems checked by pros. #ShiftIntoWinter (132)
#2: Shifted Into Winter (Use these messages Dec – Feb)
Text: Winter road conditions vary around #BC. Make sure you’re ready for where you drive. Visit DriveBC.ca #ShiftIntoWinter (117)
Text: Driving Tip: Maintain at least a 4-second distance behind the vehicle ahead. #ShiftIntoWinter
(93)
Text: Drop your speed to match road conditions. Posted speed is the max for ideal conditions. More info ShiftIntoWinter.ca #ShiftIntoWinter (133)
Text: Slippery road = longer stopping time. Maintain a safe following distance - at least 4 seconds. #ShiftIntoWinter (111)
Text: #BC penalties apply for driving too fast for the conditions even if you aren’t driving over the speed limit. #ShiftIntoWinter (125)
Text: If you have to travel in hazardous weather choose the safest route. Visit ShiftIntoWinter.ca for more info #ShiftIntoWinter (123)
Text: If you have to travel in hazardous weather, have an emergency plan. If you get stuck be prepared. #ShiftIntoWinter (114)
Text: Safe trips are planned trips. When driving is necessary ensure your workers plan their route. More Info ShiftIntoWinter.ca #ShiftIntoWinter (139)
Text: If road / weather conditions are hazardous try conducting business via email / phone, or use public transportation. #ShiftIntoWinter (132)
Text: Don’t drive if weather conditions are unsafe - cancel, re-schedule, or re-route trips when necessary. #ShiftIntoWinter (118)
Text: Driving in winter conditions can put you at significant risk. Avoid driving when road / weather conditions are bad. #ShiftIntoWinter (132)
Text: Winter road & weather conditions change quickly. So should your driving. Learn more at ShiftIntoWinter.ca #ShiftIntoWinter (123)
Text: Winter road conditions change quickly. So should your speed. #ShiftIntoWinter (77)
Text: Even the best drivers are at risk on icy roads. Drive for the conditions. Learn more at ShiftIntoWinter.ca #ShiftIntoWinter (124)
Text: Safe trips are planned trips. Prep yourself, your vehicle and drive for the conditions. Learn More http://ow.ly/DhyN30figr6 #ShiftIntoWinter (140)
Text: What is the purpose for your drive? Whether it’s for work or leisure #ShiftIntoWinter (86)
Text: Sometimes you are the other driver. Slow down and drive for the conditions. #ShifIntoWinter (91)
Text: Using cruise control on snowy, icy or wet roads can result in loss of traction. Learn more ShiftIntoWinter.ca #ShiftIntoWinter (127)
Text: Don’t Know, Don’t Go. Check road and weather conditions before heading out. @DriveBC #ShiftIntoWinter (101)
Text: #ShiftIntoWinter Don’t Know, Don’t Go. Avoid driving when road and weather conditions are bad. @DriveBC (103)
Text: #ShiftIntoWinter Always check local road & weather conditions. Avoid driving if they’re bad. Visit DriveBC.ca (110)
Text: #ShiftIntoWinter Plan your trip. Stay to well-travelled routes and avoid any roads that may become dangerous. (110)
Text: #ShiftIntoWinter Maintain a safe distance behind large trucks and road maintenance vehicles. (92)
Text: #ShiftIntoWinter Slow down when driving in winter weather conditions. Learn more http://ow.ly/CoFl30fihci (106)
Text: #ShiftIntoWinter If you have to drive in bad weather, allow extra time. Learn more at ShiftIntoWInter.ca (105)
#3: Shift Out of Winter (Feb - March)
Text: Winter driving wind down – How did you and your vehicle handle the winter road conditions? Review at ShiftIntoWinter.ca #ShiftIntoWinter (137)
Text: Shift Out of Winter – Get battery, belts/hoses, cooling/heating and electrical/exhaust systems checked by pros. Visit ShiftIntoWinter.ca (136)
Text: Shift Out of Winter - Visit ShiftIntoWinter.ca for tools to review your driving skills and vehicle performance. #ShiftIntoWinter (128)
Text: Experience any winter driving hazards this year? Re-assess your driving practices. Visit ShiftIntoWinter.ca for info #ShiftIntoWinter (133)
Text: Winter Wind Down – Now is the time to prepare for next year - budget new winter tires, re-stock emergency kit. Visit ShiftIntoWinter.ca (135)
Twitter Content – Weather Specific Tweets
Campaign: Shift into Winter
Campaign Dates: October 2 - December 17 2017
(Social media messages should run from October 2 2017 – March 31 2018)
The following information is weather specific and can be used for your Twitter account or any other social media account that has limited character use.
Audience: General Public
Fog:
Text: Check @DriveBC road conditions for fog before heading out. Learn more at ShiftIntoWinter.ca #ShiftIntoWinter (109)
Text: Drivers turn your lights on and maintain a safe following distance when visibility is reduced by fog. #ShiftIntoWinter (118)
Text: Be seen from behind. Turn on your headlights to light up your taillights when driving in fog. #ShiftIntoWinter (110)
Text: In fog turn your headlights on to be seen by oncoming traffic and from behind. Learn more at ShiftIntoWinter.ca #ShiftIntoWinter (129)
Text: Driving in fog? Slow down, watch for brake lights, be prepared to stop. More info at ShiftIntoWinter.ca #ShiftIntoWinter (120)
Text: Don’t overdrive your headlight beams in fog. Drive at a speed that keeps you within your field of vision. #ShiftIntoWinter (122)
Text: Who knows what lurks in the fog? Slow down and turn your headlight on to see what’s ahead. #ShiftIntoWinter (107)
Text: Driving requires your full attention. Slow down and drive with care when visibility is reduced by fog and rain. #ShiftIntoWinter (128)
Rain:
Text: Check @DriveBC local road conditions for rain before heading out. More info at ShiftIntoWinter.ca #ShiftIntoWinter (114)
Text: Drivers turn your lights on when visibility is reduced in heavy rain. #ShiftIntoWinter (86)
Text: Rain + residual oil, dust or leaves on road surface makes conditions slick. Slow down and avoid sudden braking. #ShiftIntoWinter (129)
Text: In heavy rain turn your headlights on. Be seen by oncoming traffic and vehicles behind you. ShiftIntoWinter.ca #ShiftIntoWinter (127)
Text: Driving in rain: Slow down, watch for brake lights ahead and be prepared to stop. More info at ShiftIntoWinter.ca #ShiftIntoWinter (131)
Text: Avoid sudden steering changes and braking in heavy rain. You could lose traction. More info at ShiftIntoWinter.ca #ShiftIntoWinter (130)
Text: Heavy rain can cause a vehicle to Hydroplane. To regain traction, ease off the gas and avoid sudden braking. #ShiftintoWinter (125)
Text: Driving requires your full attention. Slow down and drive with care when visibility is reduced by rain or fog. #ShiftIntoWinter (127)
Snow & Ice:
Text: Driving requires full attention. Slow down and drive with care in snow & ice. #ShiftIntoWinter (94)
Text: Got your 4 matched winter tires on? Min 3.5mm tread depth? More info at ShiftIntoWinter.ca #ShiftIntoWinter (Add image of winter tire symbol) (105)
Text: Check @DriveBC local road conditions for snow before heading out. More info at ShiftIntoWinter.ca #ShiftIntoWinter (114)
Text: Don’t know? Don’t Go. Change your schedule or appointments to give you more time. More info at ShiftIntoWinter.ca #ShiftIntoWinter (130)
Text: Slow down driving in heavy snow. Watch for brake lights ahead and be prepared to stop. More info at ShiftIntoWinter.ca #ShiftIntoWinter (135)
Text: When visibility is reduced in heavy snow turn your lights on and maintain a safe following distance. #ShiftIntoWinter (117)
Text: Plan your trip and stay to well-travelled routes to avoid roads that may become dangerous with heavy snow and ice. #ShiftIntoWinter (131)
Text: In heavy snow turn your headlights on. Be seen by oncoming traffic and vehicles behind you. Visit ShiftIntoWinter.ca #ShiftIntoWinter (133)
Text: Reminder: Clear snow and ice from windows, lights, mirrors, hood and roof before you drive. Visit ShiftIntoWinter.ca #ShiftIntoWinter (133)
Text: Stuck in snow? Stay with your vehicle. Call your local towing company or 911 if it is an emergency. #ShiftIntoWinter (116)
Text: What’s in your winter roadside emergency kit? Tire chains, sandbags, shovel, warm clothes. More info at ShiftIntoWinter.ca #ShiftIntoWinter (139)
Text: Bridges, overpasses and shaded roadways freeze sooner than other roadways in cold weather. Slow Down and #ShiftIntoWinter (122)
Text: #DrivingTip: In a skid, ease off the brake or accelerator. Look and steer smoothly in the direction you want to go. #ShiftIntoWinter (132)
Text: #DrivingTip: Avoid sudden braking and steering. You could lose traction and control. More info at ShiftIntoWinter.ca #ShiftIntoWinter (133)
Twitter Content
Campaign: Shift into Winter
Campaign Dates: October 2 - December 17 2017
(Social media messages should run from October 2 2017 – March 31 2018)
The following information can be used for your Twitter account or any other social media account that has limited character use.
Audience: Employers and Supervisors
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Tweets re: Online Winter Driving Safety Course (Employers, Supervisors)
(Use this shortened URL when linking to the SIW Employer online course - http://ow.ly/RWJ1J
Text: FREE Winter Driving Safety Course for employers or supervisors of workers who drive http://ow.ly/RWJ1J #ShiftIntoWinter (119)
Text: Learn to plan, implement and monitor a winter driving safety program for your workplace. Click here http://ow.ly/RWJ1J #ShiftIntoWinter (135)
Text: What’s covered in your workplace winter driving safety plan? #ShiftIntoWinter Learn more http://ow.ly/RWJ1J (107)
Text: Occupational and commercial drivers face hazardous winter roads. Learn how to keep your workers safe. http://ow.ly/RWJ1J #ShiftIntoWinter (137)
Text: MVIs can cost your company money. Free winter driving safety course helps develop a safety plan for your workplace. http://ow.ly/RWJ1J (134)
Text: FREE online course helps you integrate winter driving safety into your overall safety program. http://ow.ly/RWJ1J #ShiftIntoWinter (130)
Tweets for Employer Tool Kit ( Employers, Supervisors and Workers) -
(Use this shortened URL when linking to the SIW Employer Took Kit - http://ow.ly/DhyN30figr6
Text: Employee safety your responsibility? Download Winter Driving Safety toolkit and keep your drivers safe. http://ow.ly/DhyN30figr6 #ShiftIntoWinter (139)
Text: Winter Driving Safety Toolkit. Resource for employers/supervisors of workers who drive for work. http://ow.ly/DhyN30figr6 #ShiftIntoWinter (134)
Text: Winter Driving Safety Toolkit - A step-by-step guide to keep driving workers safe before, during and after winter. http://ow.ly/DhyN30figr6 (133)
General Tweets for Employers, Supervisors and Workers
Ø Shift Into Winter (Oct - December)
Text: Driving in winter conditions can put you at significant risk. Avoid driving when road / weather conditions are bad. #ShiftIntoWinter (132)
Text: Don’t learn by accident. Know how to drive in winter conditions before getting behind the wheel. Visit ShiftIntoWinter.ca #ShiftIntoWinter (138)
Text: Driving for work? Winter road conditions vary around #BC. Make sure you’re ready for where you drive. Visit DriveBC.ca #ShiftIntoWinter (135)
Text: Hone your winter driving skills – Learn how to brake safely and get out of a skid. Click Here http://ow.ly/CoFl30fihc #ShiftIntoWinter (135)
Text: #BC penalties apply for driving too fast for the conditions even if you aren’t driving over the speed limit. #ShiftIntoWinter (125)
Text: Employers must ensure that employees driving for work have vehicles that can safely handle winter road and weather conditions. (127)
Text: FACT: More injury-causing, work-related vehicle crashes occur btwn Oct & Feb. #ShiftIntoWinter