Campaign Kick-Off Email

Contents

Introduction

Home Page

Campaign Kick-off Email

Welcome Email

Introduction

One of the great things about ePledge is the ability to customize the experience to reflect your company’s brand and values. This document outlines the areas in ePledge that you can customize. We strongly recommend that you provide us with custom content for these areas to maximize the effectiveness of your campaign. If no custom content is provided, the default content shown here will be used.

Simply edit the content in each section below, then email the edited document back to your Workplace Campaign Manager.We will apply your custom content to your ePledge site before you campaign starts.

To ensure we have enough time to apply the changes, please try to return this to us no less than 2 weeks before your campaign kick-off date.

Thank you for your support!

~The United Way Team

Home Page

Header: / WE WIN BY LIVING UNITED.
Body: / United Way envisions a community where everyone achieves their potential through education, healthy lives, and financial stability. Together with United Way, <YOUR COMPANY> improves the quality of life in our community by mobilizing the caring power of our employees.
In order to live better, we must live United.
Call to Action: / <FIRST NAME>, will you join us?

Campaign Kick-off Email

An email will be sent to all employees on the campaign start date. This email contains a unique link for the employee to login to their personal ePledge account.

To:
From:

Subject: United Way Campaign Kickoff

Dear <First Name>,

This is the time of year when we all come together to make a difference. And we do just that with United Way of Benton & Franklin Countiesto ensure that people are healthy, students graduate, and families are financially stable. Those are all goals I can get behind!

One donation – your donation – benefits all of the Tri-Cities. And it benefits people throughout their lives,at the times they need help the most.

Your pledge to this year’s United Way campaign, combined with mine and thousands of others, will help make the Tri-Cities a better place to live.To live better, we must liveUnited.

Sincerely,

[NAME HERE]

Welcome Email

We recommend using the “Send Email” function in the ePledge Admin center to send a Welcome Email after the campaign kick-off. This welcome email can be from the President/CEO, the Campaign Chair, or another person in your company.

To:
From:

Subject: A note from your campaign chair

Dear<First Name>,

I’m so excited to be serving as the chair for this year’s United Way campaign. I’m proud to personally support United Way’s work, and I hope that you will choose tomake a pledge to this cause as well. United Way holds a unique position within our community, focusingon helping everyone at every stage in life – not just one group, or one problem.

Your support of United Way will change you, change the lives of many others, and make our communitystronger and more vibrant.To live better, we must liveUnited.

[NAME HERE]

ePledge Reminder Email #1

We recommend sending periodic reminder emails to non-respondent employees throughout the campaign. Each reminder email can have its own specific message.

To:
From:

Subject: United Way Campaign – Please respond. We can’t do it without you.

Dear<first name>,

We are still short of reaching our goal for this year’s United Way campaign, and we really wantto meet the commitment we have made to our community. Please consider making your pledge to UnitedWay today, and join us in making such an important difference in the lives of so many people.

Great things in Tri-Cities begin with you – and me, and all of us, working together through this yearUnited Way campaign. Together, our gifts can:

Help ensure that babies receive the early childhood support they need so theycan enter kindergarten ready to learn and succeed.
Give at-risk teens the tools and support they need to graduate from high school and build the career they want.
Ensure all adults and families have a home, meet theirbasic needs, and learn the skills they need to be financially secure.

If you have any questions, please don’t hesitate to contact me.We have a great communitythat is finding ways of becoming greater every day.All it takes is you and me.

Thank you for your contribution. Click here to pledge.

[NAME HERE]

ePledge Reminder Email #2

We recommend sending periodic reminder emails to non-respondent employees throughout the campaign. Each reminder email can have its own specific message.

To:
From:

Subject: United Way Campaign – Please respond. We can’t do it without you.

Dear<first name>,

Progress reportfromSecond Harvest, a United Way funded partner:

"Right now, the Benton-Franklin Master Gardeners’ Food Gardening Program supports more than 40 food gardens, mostly for low-income and disadvantaged children, families and seniors. The Master Gardeners help more than 500 people produce over 50,000 pounds of fresh garden produce annually. Thanks to the very generous support from United Way, the Master Gardeners are off to an amazing start to expand their program significantly this year to help keep pace with need – especially in food deserts." -- January 2017

This is just one example of what your gift to United Way makes possible. And that’s why we hope thatyou will make a generous gift to our United Way campaign this year – we can’t do it without you. Ourcampaign deadline is fast approaching, so don’t forget to make your pledge by <DATE HERE>. Just click on thepersonalized link below to access United Way’s online pledging system – it only takes a few minutes, andyou will be creating a lifetime of difference for others in our community.

When you live local and give local, it creates a stronger, more vibrant community for allof us.

Thank you for your contribution. Click here to pledge.

NAME HERE

ePledge Reminder Email #3

We recommend sending periodic reminder emails to non-respondent employees throughout the campaign. Each reminder email can have its own specific message.

To:
From:

Subject: United Way Campaign – Please respond. We can’t do it without you.

Dear<first name>,

Progressreport from Lourdes Counseling Center,a United Way funded partner:

"The funding from United Way allows Lourdes Counseling Center to provide employment services to clients in need of vocational assistance.Funding from United Way enables us to provide aVocational Case Manager to clients suffering from mental illness who would like to seek employment.Without the assistance of the Vocational Case Manager, these clients face tough obstacles in competitive job market.Many clients with mental illness do not have a strong work history and the Vocational Case Manager serves as their advocate in obtaining, securing, and maintaining employment." -- January 2017

When you live local and give local, it creates a stronger, more vibrant community for allof us.

Thank you for your contribution. Click here to pledge.

NAME HERE

ePledgeLast Reminder Email

We recommend sending periodic reminder emails to non-respondent employees throughout the campaign. Each reminder email can have its own specific message.

To:
From:

Subject: Last chance to donate!

Dear <first name>,

DAY is the last day of our United Way campaign.

So far, YOUR COMPANY employeeshave raised over CURRENT $.Together, our contributions will make a huge impact in the lives of thousands of people in our community.

Help us make theimpact even bigger. Join the fight for the health, education, and financial stability of every person in Benton and Franklin Counties.

Click here to pledge online.

Great things in the Tri-Cities begin with you and me - and all of us - working together through this year’s United Way campaign.

Thank you for your contribution.

NAME HERE