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Campaign: APR Promotion: Sample Social Media Posts

Date: March 2016

Table of Contents

APR Month

Recently Accredited Professionals

Participating Organizations and Chapters

Promotion of Newly Accredited Individuals by Chapters

Sample Social Media Posts

For maximum audience outreach it is important to ensure all “tags” (i.e.@APR — Accreditation in APR) are properly incorporated. When a “tag” is administered correctly it will appear as an internal hyperlink in the text.

APR Month

The below social media posts should be shared before and during APR Month. The posts/tweets can also be shared with partner organizations and chapters to help expand the reach. Include this copy to provide instruction about the sample posts:

Help spread the word about Accreditation in Public Relations Month (April) by sharing the below social media messages. When appropriate, use graphics provided (labeled APR_Graphic1_Facebook & APR_Graphic1_Twitter).

Facebook

  1. April is @APR — Accreditation in PR Month! Celebrate by starting the APR journey today at praccreditation.org. #APRMonth
  1. Did you know that April is @APR — Accreditation in PR Month? Learn more about how you can achieve your accreditation at praccreditation.org. #APRMonth
  1. Achieving the APR is a great accomplishment—join us in celebrating it during @APR — Accreditation in PR Month this April! Praccreditation.org #APRMonth
  1. Post during April)

It’s @APR — Accreditation in PR Month! Spread the word by sharing this post.

  1. Learn how to distinguish yourself from your peers today: praccreditation.org. #APRMonth
  1. (Post during April)

Happy @APR — Accreditation in PR Month to all current APR members! Share what you value most about having an Accreditation in Public Relations below. Pracreditation.org #APRMonth

Twitter

  1. (Tweet before/during April)

April is @APRcredential Month! Celebrate by applying for accreditation here: praccreditation.org. #PR #publicrelations #APRMonth

  1. (Tweet before/during April)

Celebrate @APRcredential Month this April by beginning your APR journey today! praccreditation.org #PR #publicrelations #APRMonth

  1. (Tweet before/during April)

Achieving @APRcredential is a great accomplishment—join us in celebrating it during #APRMonth this April! Praccreditation.org

  1. (Tweet during April)

Happy @APRcredential Month! Retweet to spread the word. Achieve the accreditation in just 4 steps: praccreditation.org. #PR #APRMonth

  1. Happy @APRcredential Month to all #APR members! Hit reply & tell us what you value most about having the Accreditation in #PR. #APRMonth

LinkedIn

  1. April is Accreditation in Public Relations Month! Celebrate by applying for your APR today: praccreditation.org.
  1. (Post during April)

It’s Accreditation in Public Relations Month! Complete your accreditation in PR today: praccreditation.org.

Recently Accredited Professionals

The below social media posts should be shared with recently accredited professionals. Include this copy to provide instruction about the sample posts:

Use the below social media posts to spread the word about your achievement! Consider including a photo of you and/or your certificate with your post or tweet.

Facebook

  1. I’m proud to announce that I recently received my @APR — Accreditation in PR! Find out how you can complete the APR in just four steps at praccreditation.org.
  1. Exciting news: I just achieved my @APR — Accreditation in PR! Learn more about the APR process here: praccreditation.org.
  1. Extremely honored to receive my @APR — Accreditation in PR! Fellow PR professionals: Let me share with you how I did it—send me a message for details. Praccreditation.org

Twitter

  1. Proud to announce that I received my @APRcredential! Details about the accreditation process: praccreditation.org #APR #ItTakesAPRo
  1. Achieved my @APRcredential today! Find out how you can complete your #APR here: praccreditation.org. #PR #ItTakesAPRo
  1. Just received my @APRcredential! Fellow #PR pros—achieve your #APR today: praccreditation.org. DM me for help! #ItTakesAPRo

LinkedIn

  1. I’m proud to announce that I recently received my accreditation in Public Relations! Visit praccreditation.org to learn how you can apply for accreditation.
  1. Today I fulfilled my professional goal of achieving the Accreditation in Public Relations! Find out how you can complete your APR in just four steps here: praccreditation.org.

Participating Organizations and Chapters

The below social media posts should be shared with participating organizations and chapters as a way to show support for APR. Use this copy to provide instruction:

Show support for and help promote the Accreditation in Public Relations by sharing the below social media messages on your organization’s or chapter’s accounts. Graphics are provided to use when applicable (labeled APR_SupporterGraphic_FacebookAPR_SupporterGraphic_Twitter).

Facebook

  1. Distinguish yourself as a leader in public relations with just three letters. Apply for your @APR — Accreditation in PR by visiting praccreditation.org.
  1. Public relations professionals—pledge your dedication to self-improvement by achieving your @APR — Accreditation in PR! Details: praccreditation.org.
  1. Take charge of your career with an @APR — Accreditation in PR. More information can be found at praccreditation.org.

Twitter

  1. Looking to take your #PR career to the next level? Apply for @APRcredential today: praccreditation.org. #APR #ItTakesAPRo
  1. #PR professionals—take charge of your career with the @APRcredential. More here: praccreditation.org. #APR #ItTakesAPRo
  1. Distinguish yourself from your #PR peers by achieving the @APRcredential! praccreditation.org. #APR #ItTakesAPRo

LinkedIn

  1. Are you looking to take your PR career to the next level? Apply for the Accreditation in Public Relations by visiting praccreditation.org.
  1. Public relations professionals—pledge your dedication to self-improvement by achieving the Accreditation in Public Relations: praccreditation.org.
  1. Distinguish yourself from your peers by completing the Accreditation in Public Relations. Learn more at praccreditation.org.

Promotion of Newly Accredited Individuals by Chapters

The below social media posts should be shared with chapters to prompt promotion of newly accredited individuals at the chapter level.

Facebook

  1. Congratulations to local PR professionals (list out names & share a group photo) for achieving the @APR — Accreditation in PR! Completing the APR is a great accomplishment—learn more by visiting praccreditation.org.
  1. Today we are celebrating (name/names of new members & photo if possible) for recently completing the @APR — Accreditation in PR! Find out how you can achieve accreditation here: praccreditation.org.
  1. We are proud to announce that (name/names of new members & photo is possible) has earned the @APR — Accreditation in PR! Details on how you can achieve the APR can be found at praccreditation.org.

Twitter

  1. Congrats (name/names & photo if possible) for recently completing the @APRcredential! praccreditation.org #ItTakesAPRo
  1. Today we celebrate (name/names & photo if possible) for earning the @APRcredential! praccreditation.org #ItTakesAPRo
  1. Proud to announce that (name/names & photo if possible) has recently achieved a @APRcredential! praccreditation.org #ItTakesAPRo

LinkedIn

  1. Congratulations to local PR professionals (list out names & share a group photo) for achieving an accreditation in Public Relations! Completing the APR is a great accomplishment—learn more by visiting praccreditation.org.
  1. We are proud to announce that (name/names of new members & photo if possible) has earned an accreditation in Public Relations! Details on how you can achieve the APR can be found at praccreditation.org.