News brewed on 01 // 09 // 15

BREWDOG UPS THE ANTE ON EQUITY FOR PUNKS BY LAUNCHING THE UK’S FIRST JOINT RAISE OF BOTH EQUITY AND BOND, VIA THECROWDCUBEPLATFORM

-Craft beer company BrewDog announces partnership with investment platformCrowdcube

-Bonds will be available from September 1st(from £500),as well as equity (from £95) as part of Equity for Punks IV

-The BrewDog Bond has a6.5% p.a. interest rate and four-year term

-This is the first time any business has raised money via equity and bond in tandem in the UK, and is the first bond issued by BrewDog

Irreverent craft beer company BrewDog has announced an exciting new partnership with Crowdcube to offer beer enthusiasts the chance to bag bonds as well as equity in a business now in its sixth consecutive year of record growth. The unprecedented move to combine equity and bonds will contribute to BrewDog’s target £25million raise, and aims to convert thousands more people to the craft beer revolution.

Wannabe investorscanbrew their savings by investing in a BrewDog Bond, available to tap into from 1st September from £500.The bond will generate6.5% interest rate per year(compared to the meagre 0.01% offered by the suits at highstreet banks), with the capitalsum returned when the four-year bond matures.

BrewDog co-founder James Watt said:“Equity for Punks has been the driving force behind BrewDog’s epic growth over the last few years, taking us from two men and a dog to a staggering 30,000 shareholders and bars across the globe. We tore up the rulebook when we invited beer lovers to invest in our company, and now we’re throwing the tattered pieces out of the window with the launch of a craft beer mini bond alongside equity.”

Scotland’s largest independent brewery upended the traditional business model in 2010 with its game-changing crowdfunding scheme, Equity for Punks. Now in its fourth round and offering 526,316 shares in BrewDog for a minimum investment of £95 for two shares, the business smashed a world record-breaking £5million raised in the first three weeks and is making strong progress towardsthe £25million target with almost £8million secured to date. At least once a year, a share trading platform is openedwhere investors can sell shares*.

30,000 shareholders have invested over £14million over four rounds of Equity for Punks to date,which is more money taken through crowdfunding than any other business on record. BrewDog’s innovative crowdfunding model has provenpopular through the previous threeiterations, and the addition of a bond aspect – where investors will qualify for a top tier discount in BrewDog bars and online shop for the duration of the bond - is expected to generate even more capital for the UK’s fastest-growing food & drinks company.

Luke Lang, co-founder of Crowdcube commented: "This is the first time that a combined equity and bond crowdfunding raise has been launched and it is fitting that it’s BrewDog, which hasbeen at the vanguard of pioneering crowdfunding globally. BrewDog’s raise on Crowdcube continues a trend towards more established companies partnering with us to secure growth finance. I’ve followed BrewDog and enjoyed itscraft beers for many years and it’s great that they’re the first company to work with us for this historic raise."

* Ability to sell shares and level of returns cannot be guaranteed.

In the last five years, BrewDog has experienced an average of 167% annual growth, making it the fastest growing food and drinks company in the UK over the past three years according to the Sunday Times Fasttrack survey.

James Watt continued:

“Our goal is £25million and we’ve already notched up a world record by hitting £5million in under three weeks – we’re confident the level of excitement in buying into the BrewDog journey will continue, especially with the launch of the first ever BrewDog Bond, which is the best Bond to come out of Scotland since Sean Connery.

“We have big plans for this latest round of investment, including expanding some popular ranges, opening our first ever brewery outside of Scotland in Ohio, and branching out into other craft specialisms. Punk IPA is now the top-selling craft beer in UK supermarkets, and we want to keep momentum going on our bid to make other people as passionate about great craft beer as we are by opening even more BrewDog bars and BottleDogs in cool places, with Brighton and Stockholm launching only last week, and upcoming openings in Brussels, Soho, Edinburgh, London and Rome on the immediate horizon.”

The phenomenal domination of BrewDog in the market has resulted in the opening of 32 bars worldwide since 2010, export to 55 countries and the hire of more than 365 staff. The next big milestone for the brewery will be the opening of a 42 acres site in Columbus, Ohio, where a full-scale 100,000 square foot kick ass craft brewery will launch as a sister brewery to the Aberdeen site. A custom 100 barrel brew house will be installed along with a state of the art canning machine and main packaging line, as well as a small bottling line for special edition bombers. The site will eventually have capacity to produce 1 million barrels of hoppy crafted awesomeness annually.

This latest round of Equity for Punks runs until April 2016, and the Crowdcube partnership will offer a limited period of 45 days in which to invest in equity or bond on the platform. The money raised will fund new bar openings across the globe, with upcoming bars include Dog Eat Dog in Islington, DogHouse in Glasgow and BrewDog Soho in London. Furthermore, funds raised will enable the launch of a craft distillery and sour beer facility, establish a craft beer hotel and invest in Environmental Technologies. With an increased annual turnover of a huge 63 per cent to over £29.6million in 2014, compared to£18million in 2013, the investment potential is substantial and the malt mavericks are inviting everyone who shares their vision and values to grab a front row seat to the brewery’s world domination.

Legal Notice

Full information on the BrewDog share offer is contained in a prospectus available at and investors should only subscribe for shares on the basis of information contained in the prospectus.

For more information on the bond, please visit

Investors should note that invested capital is at risk and that past performance is not necessarily aguide to future performance.

This communication is a financial promotion approved by Blears Limited (FCA no: 610217).

--- ENDS ---

What is BrewDog?

Bored of the industrially brewed lagers and stuffy ales that dominated the UK market, school friends James Watt and Martin Dickie established BrewDog in 2007. They decided the best way to fix this undesirable predicament was to brew their own beers. Both only 24 at the time, BrewDog’s cofounders leased a building, got some scary bank loans, spent all their money on stainless steel and started making hardcore beers.

“We are dedicated to making cool, contemporary and progressive beers showcasing some of the world’s classic beer styles. All with an innovative twist and customary BrewDog bite.”

James Watt and Martin Dickie

For more information please contact:
The Romans
t.0207 0121 883
m.0784 1571 233

BrewDog

Sarah Warman

m.

All BrewDog news can be found at our Digital Newsroom