BACKGROUND OF BUSINESS

  1. Who are we

We are wholesale company in cosmetic, skin care and healthcare products.

  1. What do we do

Currently our company sources skin care, beauty and healthcare products locally as well as from China. Our customers are those on-line retailers from Klang Valley, Johor as well as Pinang.

C. How much have we invested into the business to-date

Up to date, we have invested more than RM 150K into business.

D. No. of Outlets/Branches we have now (if any)

Currently we do not have any outlet yet. There’s no immediate need to branch out as we always reach out to our customer on face to face basis. We have constant/repeated customers

E. Our Annual Sales Turnover

2017 (projected): RM200~220K

2017 (projection, with loan) : RM300~400K

2018 (projection, with loan) : RM600 ~ RM800k

H. Number of Years in Business

Owner has been distributing beauty products since beginning of 2016, despite the company only being set up in Feb 2017.

I. Experience of our Key Management Team

Owner is experience in cosmetic & skin care products. We are very prudent in our product selection and offering, where possible, we always source from the origin. We will have to assure products meet our quality requirement as we understand that this is crucial for our business – we have a high commitment to our customers(retailers).

J. Staffing – Staff Strength

Sole Proprietor -1

Sales Manager - 1

Admin staff- 1

K. How we intend to use and repay the funds

The purpose of us seeking funding is to support our marketing/promotion activities in 2nd half of 2017.

Our mode of operandi is: On top of supplying stocks to our customers(retailers), we also provide marketing materials ( ie write up, marketing collateral items) for their posting purposes.

As we purchase the items on cash basis, additional working capital is required to support the grow of business volume. In addition, we also outsource the design of marketing collateral, which cost us about RM250 per piece – we usually need to prepare about pieces on monthly basis.

Apart from marketing expenses, we have minimum operating expenses and estimated profit margin is about 30~35% - and we haven’t factored in the cash discount from suppliers on incremental purchase.

We are confident the additional earning is sufficient to meet monthly instalment.

Besides, we will soon launch a new product under “Kallisto” brand – a healthy detox drink. With the loan, we will then able to explore overseas market like China & Singapore. Meantime, we are now in the midst of applying for relevant export license and Halal Certificate.

We’ve also targeted to participate in at least 2 exhibitions by end of 2017.

(p.s. attached below some marketing collaterals of our products)