BUSINESS PLAN DEVELOPMENT
Major Term Project- Entrepreneurship 12
Value 22%
Your Project: To develop a business (Venture) Plan for a business you could run this summer (replacing a regular summer job working for someone else) or business you could start after High School Graduation. Note: Must be a legal Venture!
Working Limits: You may work alone or with one partner (a limited partnership). If you are working with a partner you must equally share the work responsibilities and resolve any partnership difficulties yourself. Each person must write their own business plan.
Plan Components: Your business plan must be typed, each section on a separate page and should be numbered. Proper spelling and grammar are very important in a business plan, as it should be ready to present to potential investors. Your final copy should include:
· Cover Page
1. Includes name of the Venture- (instantly visible)
2. Name(s) of people purposing the Venture,
3. Date
4. Copyright Statement /Disclaimer Statement
· Table of Contents
· Executive summary:
1. Opens with a Mission Statement
2. Description of the Business/ Company (including type of business)
3. Product/ Service Description
· Market Analysis
1. Industry Analysis
2. Marketing Plan
3. Competition
4. Sales Strategy
· Resource Analysis
1. Human Resource Team
2. Material Resources
3. Technological Resources
· Financial Strategy
1. Financial Plan
· Appendices -May include:
1. Market Research forms
2. Survey results
3. Resumes of people on the Management Team
4. Photos of the product or drawings of proposed packages
5. Floor Plans
6. Marketing /Promotional materials
Deadlines: The written Venture Business plan must be completed by Friday, January 7, 2011
Evaluation:
The written venture plan will be marked on:
· Appearance- Neatness, readability, good organization, clarity of thought, paragraph and sentence structure, spelling
· Content- All required sections are submitted in the order listed and are complete and thorough as outlined in venture planning evaluation rubric attached.
Class Presentation: (Value 20%)
You will be expected to present the plan to the class after the established completion date (June 2nd). If you do not present at the assigned class you will forfeit your presentation mark. All presentations will take place on the following dates: January 11-14 , 2011
Presentations should use power point &/or other visual materials to support the presentation and be approximately 15 minutes. Each of the 5 major components of the business plan must be included in the class presentation. You must be prepared to answer questions about your plan from classmates, the entrepreneurship teacher or any visiting business members from the community. The class presentation is valued at 20 % of your project mark.
Evaluation of the presentation:
· Opening of presentation is unique, creative and original
· Content of presentation is complete and covers all aspects of the business plan (mission, market analysis, resource analysis /operations, financial analysis)
· Information shows a solid understanding of business facts and concepts
· Energetic and interesting communication style demonstrated (makes audience want to listen)
· Presentation takes into account different points of view
· Information is presented in a logical clear manner
· Effective visuals are included in the presentation
· Prepared to answer questions from the audience
· Prepared to use any technology included as part of the presentation
All students will keep a record and brief analysis of each of the business venture plans that are presented in the class. This venture analysis component will also be included in the presentation grade.