Business Directory Review and Comparison
Author:Taco Fleur
Version:first draft
Date:Thursday, 21 February 2008
The purpose of this document is to record the results of the review and comparisonbetween 4 Australian Business Directories, respectively: andmylocal.ninemsn.com.au
The main focus of the review is the comparison chart, and then touching upon several important items like: SEO, Accessibility and Google Indexing
This review will be made publicly available for download; either of the directories involved can then decide what to do with the results.
price per month / unknown / unknown / 19.95 / unknown
quality controlled / unknown / unknown / yes / unknown
product and service listings / no / no / yes / no
search local / yes / yes / yes / yes
search within a radius / no / no / yes / no
location maps / yes / yes / yes / yes
detailed statistics / unknown / no / yes / unknown
business reviews / no / yes / no / no
shows payment options / no / yes / yes / no
reports errors in listing / no / yes / yes / no
email a friend / yes / yes / yes / yes
full description / no / no / yes / no
categorized / yes / yes / yes / no
indexable link to website / no / yes / yes / no
search engine friendly / low / medium / high / no
accessibility / low / low / medium to high / no
email address protected / yes / yes / yes / yes
shortlist / no / no / yes / yes
shows other advertising / no / yes / no / yes
category suggestion tool / no / no / yes / no
browse by category / yes / yes / yes / yes
listing are rated / no / no / yes / yes
get directions / yes / no / yes / no
use of keywords in meta / no / no / yes / no
remembers postcode or location / yes / yes / yes / no
customized URL / no / no / yes / no
free email / no / no / yes / no
ABN required / unknown / unknown / yes / unknown
can specify sales channels / no / no / yes / no
can specify area covered / no / no / yes / no
allows syndication of content / no / no / yes / no
easy to contact / yes / yes / yes / no
has online chat / no / no / yes / no
shows distance away from user / yes / no / yes / yes
highlights keywords / no / no / yes / no
postcode finder / no / no / yes / no
easy to remember domain name / yes / yes / yes / no
Yellow Pages
Website:
SEO
-no METAkeywords tag
-all business listings appear to have the same METAdescription "Australia's most comprehensive business directory"
-no robots METAdirective
-business name is contained with the <title> tag. There is also lots of whitespace in the title which might be damaging for SEO results
Accessibility
-missing onkeypress for onclick events
-one access key
Has 1,270 pages indexed, does not have individual customer listings indexed.
Note
Owned by Telstra Corporation
Truelocal
truelocal.com.au is an online local business directory with over 1.3 million listings. truelocal.com.au delivers local results by relevance - rather than paid listings and makes it easier than ever to connect consumers with local businesses.
If you’re looking for a local business, product or tradesperson - we’ll find them for you.
Search local. Get local on truelocal.com.au
Website:
SEO
-business keywords are used in the META tag
-business summary or description is not used in the description of the META tag, all business listings have the same description "Stop searching, find relevant results fast, with over 1.3 million local business listings in truelocal."
-META robots directiveindicates “index, follow”, and the website of the client is indexable by search engines
-business name is contained with the <title> tag
Accessibility
-missing onkeypress for onclick events
-no access keys at all
Has over an incredible 2 million+ pages indexed in Google. Unfortunately, none of the indexed listings have any description/summary.
Note
Business listing layout can be improved upon, text is positioned too close together
Owned by News Limited
clickfind
clickfind™ is an accurate, searchable business directory of Australian businesses, products and services. It combines a fair, efficient search engine with comprehensive business listings, giving you the best of both worlds.
The idea behind clickfind™ is simple: connect businesses with customers.
Website:
SEO
-business listing keywords are used in the keyword META tag
-business summary is contained within the description META tag
-META robots directive indicates “all”, and the website of the client is indexable by search engines
-business name is contained with the <title> tag
Accessibility
-has onkeypress for most onclick events
-has couple of access keys
Has 37,400 pages indexed in Google, 85% of that being the business listings itself
Owned by Private Australian Company
My local
Website: mylocal.ninemsn.com.au
SEO
-keywords are used in the META tag, but do not contain keywords for the business listing itself
-business listings appear to have the same META description "Find online local Yellow Pages business listings, phone numbers, addresses, maps, driving directions , ratings and more in the mylocal.com.au directory."
-META robots directive indicates “noindex, nofollow”, and the website of the client is not indexable by search engines
-business name is contained with the <title> tag. There is also lots of whitespace in the title which might be damaging for SEO results
Accessibility
-missing onkeypress for onclick events
-one access key
Has 1 page indexed in Google, does not have individual customer listings indexed in Google.
Note
The HTML code looks like it has 50% whitespace contained within it, making the page download twice as big.
Owned by Microsoft
Disclaimer
This review and comparison chart is compiled by Taco Fleur who is also the owner of – he remained objective during research. He has also presented this document for review to unbiased individuals, respectivelybeing:
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This review is based on several listings from the websites in question, not all business listings are reviewed. If you find any missing information or suggest a correction, please send an email to and we will post the updates to this on our blog
Written on 21 Feb 2008
Taco FleurPage 126/10/2018