Bridor’sClean Labelprogram at a glance
WHAT IS IT?
Essentially, the Clean Label program bans a list of more than 150 undesirable ingredientscompiled by the Bridor team of Research and Development specialists, in collaboration with its suppliers and its Quality Assurance department professionals.
The program has resulted of aClean Label product portfolio to the company’sBridorand Au Pain Dorélines. Products in this portfoliowhich are marketed in bothCanada and the United States do not contain any of the 150 undesirableingredients.
The banned ingredients include, but are not limited to, the following categories:
- Artificial colours
- Artificial flavours
- Artificial sweeteners
- High fructose corn syrup
- Hydrogenated and partially hydrogenated fats and oils
The teamassignedto the project continually updates thislist of “no-nos”to keep up withthe ever-changing agri-food industry.
Bridor’sClean Label programis a response to the growing consumer demand for recipes that are free of preservatives, undesirable ingredients or other constituentsperceived as unhealthy.
The company’s move towards products made without preservatives or undesirable ingredients began several years ago. In fact,most of the company’s products already met the Clean Labelcriteria and did not require reformulation for the program launch.
Taking a forward-looking view, Bridordefined its own Clean Labelcriteria based on the following three guidelines:
- The best practices and highest standards of the food industry
- Consumer demand,increasinglyinfluenced by concern about preservatives and other objectionable ingredients, which led to an in-depth examination of both the current and potential needs of customers
- The needs of retailers and restaurateurs, which are consistent with consumer preferences
At present, Bridor’sClean Labelrangehasover200 Bridor, Au Pain Doréand private-label products on offer, and the company aims to increase this number to300by the end of 2017.
In the long term, Bridorplans to include as many products as possiblein itsClean Labelportfolio. Accordingly, all new product offerings will comply with the Clean Label program whenever development criteria allow.
For moreinformation,please contact Leïla Côté .