Brian Martin, MSc, MBA

PROFILE

A seasoned professional and skilled strategist who thrives on turning challenging commercial situations into commercial success stories. With an ability to rapidly grasp salient commercial facts, his deep analytical skills allow swift diagnosis and rapid development of new strategies. Having led the PwC Corporate Consulting team in Scotland for five years, he also knows how to develop high performance teams able to deliver complex transformational strategic change - both within the UK and internationally.

A highly effective communicator able to motivate an internal team while keeping senior level stakeholders fully engaged, he has been responsible for selling large complex business improvement projects to £200m+ turnover clients; a senior player, his networking skills enable him to forge top level relationships to acquire market intelligence and thus generate new business development.

key SKILLS

Leadership and Operations ManagementChange management and Restructuring

Business Planning and AnalysisStrategy Development and Execution

CAREER HISTORY

2011 – date:Caltona

Director, Owner

  • Directing operations for a transformational change consultancy focused on growing shareholder value, implementing strategic initiatives and operational effectiveness.
  • Responsible for performing consulting tasks and working on a wide range of projects for various large organisations.
  • Appointing and managing various teams and experts to support major transformational change projects both in the UK and internationally.
  • Providing coaching and mentoring whilst playing an active role in the business community.

Recent Achievements:

  • Developed and delivered a change management training event to 14 Babcocksenior managers on behalf of Strathclyde University Centre for Corporate Connections, focused on driving forward 14 critical change projects within the Babcock business.
  • Created a new strategy for an enterprise software company that resulted in a forecasted 50% increase in revenue over a three year period.
  • Counselled the Board of a major Finnish manufacturing company to develop a strategy to stabilise and grow the business to achieve €500m revenue by 2017. (Managed the closure and transfer of production from one factory to another, resulting in a €6m pa reduction in overhead.)
  • Analysed the total procurement spend of two (private equity owned) companies across the largest spend categories, developed RFQs for the aggregated volumes from which a 10% procurement saving was identified.
  • Coached the Supply Chain Senior Management Team of a Major Defence Company to define a new target culture and to develop a UK-wide behavioural change programme.

2006-2011:PricewaterhouseCoopers – Scotland

Head of Corporate Consulting

  • Supporting the delivery of existing consultancy projects diverse in terms of both scope of work and size of projects; identifying, securing and delivering new consultancy opportunities.
  • Helping to grow the consultancy’s network of various sectors’ stakeholders including, but not limited to, consultants and customers, regulators, governmental bodies, academics and research councils.
  • Understanding global market opportunities, challenges and barriers encompassing technologies, products and services in relation to prospective development of the consultancy.

Key Achievements:

  • Sold and account managed a £3m transformation programme to a £300m client (to whom PwC hadnever previously sold work).
  • Developed and implemented a revolutionary consultancy growth strategy resulting in £6m+ fee income for the business.
  • Built strong board-level relationships with over twenty £200m+ clients; identified strategic issues facing clients and sold relevant PwC solutions.
  • Formulated strategy for a loss making £300m publishing company and identified options to achieve a 10% operating margin.
  • Facilitated Singapore based board workshops and resolved board conflicts for a £2bn global industrial products company to define director accountabilities and responsibilities.
  • Developed a future finance function operating model based on outsourced off shored shared services for a £400m global aviation services client which resulted in a 40% cost saving and improved reporting.
  • Developed a strategy and business case to outsource the network supply chain for an international electrical utility company with a 6 month payback.

2004-2006:PSI Electronics

Managing Director

Directed operations with full P+L responsibility of a leading edge technology university spin

outcompany.

Key Achievements:

  • Conceived the PSI Electronics market entry strategy and the business plan which secured the first phase of a £0.4m funding package from a Scottish angel investor syndicate.

2002-2004:Shanks (Scotland) Plc – Environmental Services (£50m t/o; Emp: 300)

Managing Director

Served as a Board Director will full fiduciary duties for 3 Shanks subsidiary companies

Key Achievements:

  • Rapidly identified the key cost and market drivers, conceptualising a turnaround strategy and gaining group board approval to implement it.
  • Returned the business to profit after 18 months through the successful implementation of operational restructuring, cost reduction and margin improvement work streams.
  • Drove 10% revenue growth and introduced a new sales bonus scheme.
  • Increased customer retention by 50%.
  • Reduced transport cost drivers by 30%.

EARLIER CAREER HISTORY

Accenture – Senior Manager

Pricewaterhouse MCS – Senior Consultant

ICI Plc – Senior Manager

Education, Training and QualificationS, Memberships

2013:Institute of Directors - Certificate/Diploma in Company Direction

2005:Strathclyde University -MSc in International Marketing

1995:Strathclyde Graduate Business School – MBA

(Sir Paul Girolami Award in Strategy)

Glasgow University – Double Hons Physics and Electronic Engineering

Institute of Directors – full member

Institute of Turnaround and Transformation (IFT) – full member

Institute of Electrical Engineers - Member and Chartered Electrical Engineer

Strathclyde University – Business Fellow

Personal Interests

Spending time with family, Sailing, Hill walking, Cycling, Tennis

Referees

Available on request.

2 Bridgegait, Milngavie, G62 6NT; 0141 956 7351; 07773 813814