FOR IMMEDIATE RELEASE
BOWLPLEX BASINGSTOKE UNDERGOES £300,000 INVESTMENT TO BECOME HOLLYWOOD BOWL
The UK’s largest tenpin bowling operator, The Original Bowling Company, has invested £300,000 in the refurbishment and rebrand of Bowlplex at Basingstoke Leisure Park, continuing the momentum onitsextensive investment program in 2016.
Completed on the 7th July, the Centre remained open for the duration of the project and celebrated its brand new look with a VIP event on the 14th July, when it officially relaunched as a Hollywood Bowl.
Steve Burns, CEO at The Original Bowling Company said: “The Basingstoke rebrand is the third Bowlplex we’ve refurbished since the beginning of2016, as part of a bigger three-year plan to refurbish the estateand rebrand the centres to Hollywood Bowls.
“Customer reaction has been very positive, so we’re extremely excited about thefuture for Basingstoke following this substantial investment.”
The Basingstoke Centre is a ‘new generation’ style of Hollywood Bowl, including 26 pre-bookable, fully computerised lanes with plush seating, a new ‘Hollywood Diner’ concept and upgraded bar, with new décor celebrating all things Americana.
Visitors can enjoy freshly-made American classics, including handcrafted burgers, gourmet dogs and shakes and an incredible array of state of the art games in the new look amusement area. The Centre’s revamped bar serves a variety of drinks and traditional cocktails – making it an ideal venue for night time trade.
Hollywood Bowl Basingstoke is perfectly positioned as not only a great place to enjoy a game of bowling, but also an entertainment haven for families and adult fun seekers alike.
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Notes to Editors
About Hollywood Bowl
Hollywood Bowl is part of The Original Bowling Company (TOBC), a company that was formed in August 2010 by the combination of AMF Bowling’s UK Family Entertainment business, the Hollywood Bowl business which was acquired from Mitchells & Butlers PLC and Bowlplex which was acquired in 2015.
It is the UK’s leading ten-pin bowling business with 54 centres operating under the Hollywood Bowl (34 sites) and AMF Bowling (12 sites) and Bowlplex (8 sites) brands.
Specialising in large, modern, high quality bowling centres, TOBC has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.
Since its formation in 2010, TOBC has modernised the customer bowling experience. Centres offer state of the art booking systems, premium American diners, licenced bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes, TOBC has brought bowling into the 21st Century.
The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead
TOBC was acquired by Electra Partners in September 2014.