Boiler Room Clip: Persuasion

What examples do you see of appeals based on credibility, emotion, and logic?

Ethos / Pathos / Logos

Boiler Room Clip: Persuasion POSSIBLE ANSWERS

Ethos / Pathos / Logos
Seth is an employee at J.T. Marlin, which sounds like J.P. Morgan, a credible firm. / Seth jokes, “Tell me Harry, are you married or happy?” / Seth says, “What have those Blue Chips done for you since you got married?” and “We deal in stocks that really move.”
Seth says, “If you get as much mail as I do you probably brushed it aside, but more importantly we made a commitment to get back to you.” He is conveying his importance (a senior manager who gets a lot of mail) and reinforcing the firm’s trustworthiness (following up on a commitment). / Seth refers to the deal as an “explosive situation.” / Seth uses a logical argument when he describes what will happen: “Do this: pick up a hundred shares. It's the absolute firm minimum. If I show you three or four points on the trade, it's not going to make you rich. On the same token, if the stock doesn't go anywhere you're not out in front of your store with a cup in your hand.” (Also an appeal based on credibility.)
Seth affirms Harry’s response to marriage by saying that he’s been married for six years. (He’s not married at all.) / Seth describes the drug as helping “premature babies develop properly.” (The drug doesn’t exist.) / Seth’s comparison to decision making and using coupons at Pathmark are also an appeal based on logic (as well as emotion).
Seth says that it’s a small investment: “Look, Harry, the truth of the matter is, I could sell you a lot more than a hundred shares and feel completely comfortable about the trade, but I'm asking you to start small just to prove what I can do for you.” / Seth plays on Harry’s manhood, questioning his decision-making abilities. He also says, “Just think what she's going to say when you bring home a big fat check because you had the foresight to see a good thing coming.” And at the end of the call, he says, “Good man, Harry” and affirms his decision: “Look, you made a great decision, alright?”