[Press Release| Seoul, 27September, 2012]Cardif in Korea, the subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, changes its name from Cardif Life Insurance to BNP Paribas Cardif Life Insurance, effective 1st October 2012.
BNP Paribas Cardif LifeInsurance, a joint venture between BNP Paribas Cardif and Shinhan Bank, has decided to changeits company name to sustain more concrete brand image aspart of the BNP Paribas Group.
Indeed, the BNP Paribas Cardif brand name combines the solidity, power and attractiveness expressed by the BNP Paribas Group, plus the recognized expertise associated with Cardif. The BNP Paribas Cardif brand name capitalizes on complementary components that are synonymous with value, and representative of the company.
Commenting the change of the company name, Jean-Christophe Darbes, Chief Executive Officer of BNP Paribas Cardif Life Insurance said: “BNP Paribas Cardif Life Insurance,which will celebrate its 10th anniversary this year, is now standing in the turning point for next 10 years.The name change marks a new phase in the existence of the insurance company. BNP Paribas Cardif Life Insurance will keep on sustaining the tradition and reputation of the Group with a stronger brand, and will offer more advanced and differentiated insurance products and services to the Koreaninsurancemarket.”
About BNP Paribas Cardif
BNP Paribas Cardif ( is the Life, Property & Casualty insurance subsidiary of BNP Paribas. It develops savings and protection products and services which are distributed via diverse channels. Present in 36 countries, and with a diversified geographic footprint, BNP Paribas Cardif has strong positions in Europe, Latin America and Asia.
BNP Paribas Cardif is one of the top 10 European insurers.*
In 2011, it had gross written premiums of 23.3 billion euros and 53% of its gross written premiums are generated outside France. It counts nearly 10,000 employees, 70% of which outside France.
In its commitment in Corporate Social Responsibility, BNP Paribas Cardif develops responsible products and services, supports diversity in the company, puts in place an internal environmental policy and commits itself into the economic and financial education.
*Source: Internal BNP Paribas Cardif survey based on gross written premiums at 31 December 2010 published in competitors' corporate literature.
About BNP Paribas in South Korea (
With over 500 employees, BNP Paribas has been servicing leading corporates, financial institutions and private investors in Korea since 1976. It offers financing, advisory and capital market solutions through its Corporate & Investment Banking businesses and Insurance and Asset Management solutions through its strategic partnership with Shinhan Financial Group, a leading financial institution in South Korea.
With more than 13,500 employees and a presence in 14 markets, BNP Paribas is strongly rooted in Asia Pacific with an uninterrupted presence since 1860. The BNP Paribas Group is constantly expanding its footprint in this region to provide its clients with product and service solutions tailored to their specific needs. Beyond Asia Pacific, BNP Paribas is accompanying them wherever they operate thanks to its international network and diverse business.
BNP Paribas ( has a presence in 80 countries with nearly 200,000 employees worldwide. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking.
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