INSTRUCTIONS FOR RURAL MARKETING PROPOSAL
Please note that this is only a guide. We understand that every farm is different and will work with you to accommodate any variants there might be.
Cover page / Photo reference / Text
Cover Image(if a photo isnot available we will use a stock filler photo to suit the area.)
Farm Name/Heading
Property Address
District
Farm Name/Heading
Land Area (ha)
Agent (s) Details
Page 2- Image page and location map(if a photo isnot available we will use a stock filler photo to suit the area.)
Page 3 Executive Summary
Recommendation of Sale Price / EXAMPLE: J00234
Method of Sale Tender or Auction dates (if required)
Timeframe / EXAMPLE: 6 weeks to market the farm commencing from XX/XX/2015.
Auction date XX/XX/2015.
Commission
Key Personnel
*Additional
Page 4 Overview
Information about the property and area / EXAMPLE: Waihapa is located at 2048 State Highway 50 in the Ongaonga area district of Central Hawke’s Bay.
The country village of Ongaonga, with a general store, garage, fuel and hotel is 6 km distant.
Waipukurau 22 km east of Waihapa is the main farm servicing centre with all the normal farm servicing agencies, namely; vet clinics, mercantile stores, engineering workshops and supermarkets.
An array of farm contractors, are located within the district of Ongaonga.
Primary schooling is at Ongaonga with the bus 3 km distant, secondary schooling is at Central Hawke’s Bay College with the bus also 3km.
Key Features
Target market
Page 5 Property Details (if Available)
A breakdown of what’s on the farm;
  • House(s)
  • Shed(s)
  • Soils
  • Water supply
  • Fencing

Page 6 Indicative Market Value
What you sell the farm selling for $
Clarification of indicative market valueAdd here some justifications for how you ascertained this price – refer to significant improvements, appeal to neighbours, location, current market conditions
Recommendations in preparation of sale
Page 7 Comparative Market Analysis (CMA)
Please provide some recent sale successes
  • Address
  • Area
  • Marketed at
  • RV
  • Sold For
  • Sale Date
  • Blurb about condition of the property, including positive and negative contributors, location and other attributes.
/ If photos are not available we will use images from Google Maps.
Page 8 Market Strategy
Recommended Method of sale
Marketing Budget / Please see below how we will like the budget supplied
Manawatu Property Press Full Page / Fri 11 Apr / $XXX.00
Country Wide 1/2 Page / Fri 18 Apr / $XXX.00
Farmers Weekly 1/2 Page / Thu 24 Apr / $XXX.00
NZ Herald 10 X 6 Column Page / Sat 26 Apr / $XXX.00
Manawatu Property Press 1/4 Page / Fri 9 May / $XXX.00
Farmers Weekly 1/4 Page / Thu 15 May / $XXX.00
Manawatu Property Press 1/4 Page / Fri 23 May / $XXX.00
Manawatu Evening Standard 10 X 16 Column Page / Tue 29 May / $XXX.00
Manawatu Property Press 1/8 Page / Fri 8 Jun / $XXX.00
Manawatu Property Press 1/8 Page / Fri 15 Jun / $XXX.00
Production Of A4 Information Memorandum / $XXX.00
HD 360 Degree Panorama / TBA / $XXX.00
Online Advertising
Professional Photography / Thu 3 Apr / $XXX.00
1800mm X 1200mm Picture Sign / Mon 7 Apr / $XXX.00
propertybrokers.co.nz / Our Cost
realestate.co.nz / Our Cost
Administration And Advertisement Production / Our Cost
Total / $000,000
GST / $00.00
Total Budget / $000,000
Page 9 Suggested Marketing Time-Line
The rest of the booklet is standard apart from your profile
Marketing options (2 pages)
Local Market Share and Market Overview
Profile(s)
We need you to provide us with your profile text and profile image.
Project Team/Managers Profile
Methods of Sale to Consider
Our Commitment to you
National and International Reach
About Property Brokers
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