Blogging Motivations Questionnaire (BMQ)
This questionnaire will ask you about the blog that you keep, your blogging habits and your motivations for blogging.Leave blank any questions that you do not wish to answer.
On average, approximately how many hours a week do you spend writing or reading blogs?
…………………………………………………...
For approximately how many years (and months) have you been blogging?
…………………………………………………...
What subjects/topics do you typically blog about?
…………………………………………………...
…………………………………………………...
Which blog site(s) do you use most regularly?
……………………………………………………
……………………………………………………
What personal information do you typically disclose on your blog? (Please tick one of the following options)
No Name Pseudonym First Name only Last Name only Whole Name
Does your blog profile include a photograph of you?
Yes No
Do you include other photos in your blog?
Yes No
If yes, what of?
…………………………………………………...
Do you read other blogs?
Yes No
Do you comment on other blogs?
Yes No
Do others comment on your blog?
Yes No
To what extent is each of the comments below true of your blog? Please select the numbered answer that applies.
Completely Untrue / Rarely True / Sometimes True / Fairly True / Very True1 / My blog is the place where I have a go at the world / 1 / 2 / 3 / 4 / 5
2 / My blog is where I write up any complaints that I’ve got / 1 / 2 / 3 / 4 / 5
3 / My blog tells the world about things that make me angry / 1 / 2 / 3 / 4 / 5
4 / My blog is the place where I can complain about things that I can’t normally speak out loud about / 1 / 2 / 3 / 4 / 5
5 / I write my blog to share my interests with others / 1 / 2 / 3 / 4 / 5
6 / My blog is where I can have a good rant / 1 / 2 / 3 / 4 / 5
7 / My blog is used to meet other people with similar interests / 1 / 2 / 3 / 4 / 5
8 / I use my blog to talk about the great things that have happened in my life / 1 / 2 / 3 / 4 / 5
9 / I use my blog to come to terms with difficulties in my life / 1 / 2 / 3 / 4 / 5
10 / My blog is where I tell the world my darkest thoughts / 1 / 2 / 3 / 4 / 5
11 / My blog helps me to keep my social life going / 1 / 2 / 3 / 4 / 5
12 / Without my blog, I’d have no social life / 1 / 2 / 3 / 4 / 5
13 / My blog is used to make new friends / 1 / 2 / 3 / 4 / 5
14 / My blog is where I tell the world about who I love / 1 / 2 / 3 / 4 / 5
15 / I blog because I can choose what parts of my life to share / 1 / 2 / 3 / 4 / 5
16 / My blog is where I tell the world about my relationships / 1 / 2 / 3 / 4 / 5
17 / My blog is used to show people who I am / 1 / 2 / 3 / 4 / 5
18 / My blog is where I can be creative / 1 / 2 / 3 / 4 / 5
19 / I use my blog to advertise to others / 1 / 2 / 3 / 4 / 5
20 / I use my blog to keep in touch / 1 / 2 / 3 / 4 / 5
21 / My blog is where I promote events / 1 / 2 / 3 / 4 / 5
22 / I use my blog to promote my personal beliefs / 1 / 2 / 3 / 4 / 5
23 / I write my blog to share my achievements with others / 1 / 2 / 3 / 4 / 5
24 / I can express my artistic side on my blog / 1 / 2 / 3 / 4 / 5
25 / My blog is used to educate others / 1 / 2 / 3 / 4 / 5
26 / My blog is a way to chat with my friends / 1 / 2 / 3 / 4 / 5
27 / I advertise products on my blog / 1 / 2 / 3 / 4 / 5
28 / I use my blog to advertise services / 1 / 2 / 3 / 4 / 5
Scoring instructions
Factor 1 (Emotional Outlet) – Take the average score for questions1, 2, 3, 4, 6 and 22
Factor 2 (Social Networking) - Take the average score for questions7, 11, 13, 20 and 26
Factor 3 (Advertising) - Take the average score for questions 19, 21, 27 and 28
Factor 4 (Personal Revelation) - Take the average score for questions9, 10, 12, 14 and 16
Factor 5 (Creative Outlet) - Take the average score for questions 5, 17, 18, 24 and 25
Factor 6 (Selective Disclosure) - Take the average score for questions 8, 15 and 23
Citation
Fullwood, C., Nicholls, N., & Makichi, R. (2015). We’ve got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9), 1583-1600.
Internal consistency information (Cronbach’s alpha)
Emotional Outlet (.877), Social Networking (.800), Advertising (.783), Personal Revelation (.804), Creative Outlet (.659), Selective Disclosure (.650).