Bigger and Bolder: Smith Introduces the New Squad XL Goggle
For the young, progressive rider looking to charge hard and look good doing it, Smith introduces the new Squad XL goggle. The largest frame in Smith’s cylindrical series, the Squad XL is bigger and bolder than its predecessors with its highly durable molded carbonic-x lens material with flow coating Fog-X technology to withstand aggressive conditions, and ChromaPop™ lens innovation for crystal clear vision.
The oversized semi-rimless frame is matched with a new, ultra-wide silcone backed strap; complete with fully integrated frame connection points that delivers the function you need without extra moving parts. Blending essential technology and maxed out size ideal for the best days of riding.
The Responsive Fit™ frame design provides a comfortable, secure fit that allows ultimate integration when worn with a helmet or beanie. Featuring an engineered lattice design between the lens and face flange, the oversized frame provides an incredibly comfortable and pliable fit for a variety of face frames. The addition of the ultra plush, hypoallergenic 3 layer face foam provides added comfort while absorbing approximately 50% more moisture than standard face foams.
Available in eight strap designs - plus the Louif Paradis signature Athlete Collection model - the Squad XL exclusively features Smith’s proprietary ChromaPop snow lenses, uniquely tuned to deliver the ultimate in visibility, clarity and durability beyond normal capabilities. Each pair ships with a ChromaPop Sun or Storm mirrored lens for bright light conditions, and a ChromaPop Storm mirror lens for low light or night riding.
The new Squad XL (MSRP XXXX) will be available in September 2017 at select retailers worldwide and online at smithoptics.com.
About Smith:
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.
UK Media Contact:
Spring PR Ltd – Stephanie Briggs, , Tel. +44 1666 824180,