Big night for Initiative and IPG Mediabrands at the Festival of Media LatAm Awards 2017
Miami, Monday 30 October 2017 - Hosted at the Turnberry Isle in Miami the winners for the Festival of Media LatAm Awards were revealed this evening. 56 trophies were given out at the ‘Dance of the Dead’ awards show.
Initiativedominated proceedings winning 17 out of the 22 categories as well the prestigious Network of the Year Grand Prix, while its parent company IPG Mediabrands won Media Group of the Year.
It was a hotly contested process with Initiative Argentinajust doing enough to hold off the competition to win Agency of the Year, while MediaCom Mexico scooped up six trophies in total and Initiative Mexico took home five awards.
The other big winner of the prestigious Grand Prix gongs was MediaCom, who took home the coveted Campaign of the Year Award for their campaign ‘Hotel of Legends’ alongside five other trophies.
Proving its regional appeal the awards saw winners from 11 countries, with Mexico leading the way with 13 wins, followed by Colombia (8) with the US and Argentina tying for third with seven trophies each and Brazil in fourth with six trophies.
The final jury was chaired byDaniela Cachich, Marketing Vice-President for PepsiCo Brazil who said: “It was an honour to be the chair of this year’s Festival of Media LatAmAwards. The work has been very inspiring and of a high standardand the jury had very rich and interesting discussions to find the best work of the region.”
The Festival of Media LatAm Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the region. Judged by an innovative, respected and diverse panel regional brand marketers and industry experts, the programme is a prestigious event rewarding the very best work.
All winning campaigns can be seen on
COMPLETE LIST OF WINNERS:
Campaign of the Year: Hotel of Legends, MediaCom Mexico
Agency of the Year: Initiative Argentina
Agency Network of the Year: Initiative
Media Group of the Year: IPG Mediabrands
BEST USE OF DIGITAL PLATFORMS
BronzeThe Coolest Way To Freeze Hunger, Initiative Mexico
SilverThe Colour Of Corruption, Grey Brazil
GoldDove Programmatic Colours, Initiative Argentina
BEST USE OF NEW TECHNOLOGY
BronzeSABI Chef Bot,InitiativeColombia
GoldAnonymous Friend, J. Walter Thompson Brazil
BEST SOCIAL MEDIA CAMPAIGN,
SilverA Priceless Journey, MastercardUnited States
GoldNoticias Como Arroz / Bad News Spreading as Rice, MediaComColombia
BEST USE OF PROGRAMMATIC
BronzeThe Coolest Way To Freeze Hunger, Initiative Mexico
SilverDigital Advertising For The Real World, Initiative Mexico
GoldDove Programmatic Colours, Initiative Argentina
BEST USE OF CONTENT
BronzeCry in Spanish 2.0, NetflixUnited States
SilverTeam Guaranie,Kausa HavasParaguay
GoldHotel of Legends, MediaComMexico
CONTENT CREATOR AWARD
GoldA Priceless Journey, Facebook United States
EFFECTIVE USE OF E-COMMERCE,
BronzeFrom a family business to a global company, LifeCell Skin CareUnited States
SilverBeso Secreto, UM Mexico
BRANDS FOR GOOD AWARD
BronzeLife Line, Havas Creative ColombiaColombia
SilverAnonymous Friend, J. Walter Thompson Brazil
GoldAnti Abuse Dolls, Kausa Havas Paraguay
,
BEST USE OF DATA
BronzeSprite Born to Refresh, MediaComMexico
BEST USE OF REAL-TIME MARKETING
BronzeHow to manage a crisis with a smile,StarcomMexico
SilverThe Worst Offer on Black Friday, OMD DominicanaDominican Republic
GoldAPI To Feed, RepriseChile
BEST SPONSORSHIP ACTIVATION
BronzeNFL Halftime on ESPN Brazil, ESPN Brasil
SilverBomboDe MiCorazón / Heart Beat Drum,MediaComColombia
GoldOlympic Moms,Grey Brazil
BEST INTEGRATED CAMPAIGN
SilverAla Sustainable Campaign, InitiativeArgentina
GoldGatorade 5v5, OMD Latin America United States
BEST LAUNCH CAMPAIGN
BronzeProject Wonder Woman,MediaComUnited States
SilverTurn On Samsung - emPRENDÉ Samsung, Reprise Uruguay
GoldThe Opening, UMColombia
BEST USE OF AMBIENT MEDIA
BronzeSkip Mirror, Initiative Argentina
GoldBomboDe MiCorazón / Heart Beat Drum, MediaComColombia
BEST CAMPAIGN FOR A LOCAL BRAND
BronzeEstrategia CERO Comisiones,ColpatriaColombia
SilverHotel of Legends,MediaComMexico
GoldEqualiTV, OMD DominicanaDominican Republic
BEST USE OF TRADITIONAL MEDIA,Film
BronzeEverybody Wants To Be Batman (LEGO), Initiative Mexico
SilverCristal Barrio, Initiative Peru
GoldSnickers - Debate, MediaCom Puerto Rico
BEST USE OF AN INFLUENCER
BronzeMother's Day, Fluvip Group Colombia
SilverA new Axe for a new man,InitiativeUruguay
GoldEqualiTV, OMD DominicanaDominican Republic
BEST EVENT/EXPERIENTIAL CAMPAIGN
BronzeA Christmas Flight, Graphene Argentina
SilverHotel of Legends,MediaComMexico
GoldBringing to Mexico the North Pole Star, MediaComMexico
THE EFFECTIVENESS AWARD
SilverShell LATAM Pass Launch,MediaComArgentina
GoldThe Coolest Way To Freeze Hunger, InitiativeMexico
BEST ENGAGEMENT STRATEGY
BronzeSuaventuras, Initiative Argentina
SilverAnti Abuse Dolls,Kausa HavasParaguay
GoldGatorade 5v5, MKTG United States
THE CREATIVE USE OF MEDIA AWARD
BronzeBringing to Mexico the North Pole Star, MediaComMexico
SilverSnickers – Debate, MediaCom Puerto Rico
GoldPoosters, J. Walter Thompson Brazil
BEST COMMUNICATION STRATEGY
BronzeTurn On Samsung - emPRENDÉ Samsung, Reprise Uruguay
SilverA new Axe for a new man,InitiativeUruguay
GoldCristal Barrio, Initiative Peru
About Festival of Media
Festival of Media launched the Festival of Media in Venice in 2007 and the brand now has fivemajor events across the world, attended by 4,000 senior delegates and receiving over 4,000 Awards entries. In 2009, Festival of Media acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at:
Festival of Media Awards contact: Christina Liessem, Head of Awards, email: t: +44 (0)20 7367 6979