Bidding on Our Brand Name/Trading Name Is Prohibited (E.G. Upforit, Etc)

PPC Guidelines

UpForIt Affiliate Network Affiliates are welcome to promote the site via their own PPC campaigns. However, these guidelines should be followed at all times:

1. Brand PPC Guidelines:

-Bidding on our brand name/trading name is prohibited (e.g. UpForIt, etc).

-Bidding on misspells or variations of our brand name is prohibited (e.g. Upfort, Up foritt, upforitlondon, upforitedinburgh etc).

1. Guidelines on Ads Writing:

-When the UpForIt.com name is used in the headline or description of the PPC advert, its landing page should have the content related to Upforit.com rather than some other dating site.

-Headlines or descriptions with phrases like “Find a date with Upforit.com”, “Try online dating with Shagaholic.com” are permitted provided that all the other guidelines are not violated.

- be used as the display URL in PPC adverts when the destination URL is an affiliate site.

- be used as the display URL in PPC adverts even when the destination URL is If you wish to direct the traffic directly to our site, it should be arranged by the mutual agreement.

-You may create a dedicated page promoting Upforit.com within the affiliate site and include the site name into the display URL (e.g.

-Affiliates are not permitted to use the domains containing our brand name (including misspells and variations), such as UpForIt.com, upforitt.com etc.

-Display URL and PPC adverts that contain or promote any form of violence and/or any illegal activities, discrimination against race, sex, religion, nationality, sexual orientation is prohibited.

1. Other Conditions:

-Bidding on generic terms is allowed.

-Affiliates are not allowed to use any sites or landing pages that represent themselves or pass themselves off as Upforit.com, or take any action that is likely to mislead third parties to believe that such a site is the UpForIt.com site.

UpForIt Affiliate Network Affiliates who violate the above-mentioned guidelines can be expelled from the Affiliate program and will not receive their commission generated during the period of such a violation.

Definition of the trademark(s) (ALL the affiliates should add the following terms into their PPC campaign negative keyword lists):

In phrase, exact and broad modified match type:

UpForIt.com:

1) .com
2)up for it personals
3)up 4 it co uk
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7) for it
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9)upforit club
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27)
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Shagaholic.com:

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48)
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