Benjamin G Trotter
(415) 359-3526
Technical Athlete / Project Management
CMS Systems Implementation/Configuration
StrongRelationshipBuilding
Design / User Experience / Usability
(X)HTML/CSS/PHP/SMARTY/XSLT Familiarity
Cross-cultural Communication
Results Oriented / Complete Project Lifecycle
AGILE Methodology/SCRUM/ TRAC, SVN
Fluent Japanese, Knowledge of Spanish
SEP 2007 — PRESENT
People Search Media Palo Alto, California
Corporate Brand Manager
Develop, manage and strategically identify opportunities for communication efforts that align a portfolio of brands and the entire team internally to the company vision. Execute measureable campaigns to validate successes of each initiative to senior management.
• Lead and participated in ideation with senior management to determine strategic vision, voice, and mission while devising a plan for measureable and executable projects for implementation.
Senior Web & Marketing Specialist
Lead designer of web properties and applications. Heavy focus on UI/UX design, conversion, information architecture, and branding.
• Project Manage and liaise with Product and Engineering teams—Work closely with Engineering team to ensure product requirements and timelines are being met while reporting progress to Products team and CEO about upcoming releases and potential obstacles. Consistently recommend alternate solutions of feature requests to maintain scheduled deployments.
• UI/UX inhouse expert—Participated in the Nielson Group Usability Week. Track online cues in competitor spaces of usability successes by analyzing traffic trends and insight from SEM/SEO teams. Constant focus on HCI techniques and ensure usability challenges are effectively solved by identifying improvement areas on all customer facing pages.
• Executed and formalized PSM’s process on preparing, deploying, and monitoring complex A/B and multipage split tests. Results of tests surged conversions over 15%. Organize and maintain complex ‘traffic funneling’ for all applications for customized experiences.
• Plan resource requirements for new members to Design Team—Directly manage and allocate resources with prioritization to fulfill creative requirements of the organization.
NOV 2006 — SEP 2007
Ellex San Francisco, California
Corporate and Marketing Communications Specialist
Managed the integrity of a premier brand by coordinating a global effort among sales and marketing managers in Australia, Japan, and France. Devised and implemented strategies for marketing collateral, corporate websites, corporate events, and tradeshows.
• Directed initiatives to provide global key stakeholders the tools to drive brand consistency to international customers, including the creation of brand.ellex.com, a resource portal for aligning marketing programs globally. Onboarded all Distributors within 30 days.
• Managed all vendors, logistics, budgets, in-booth activities, contracts of speakers, direct mails, e-communication efforts, production of event graphics, global symposiums, and corporate functions maintaining an impeccable consistency in all touchpoints of the Ellex brand. Facilitated inbooth activites resulting in thousands of customer contact opt-ins.
• Collaborated directly with CEO and VPs to advise product naming, positioning statements, taglines, and other enterprise level initiatives. Consistently drew upon my international background for cultural knowledge to lead discussions regarding global sensitivities.
• Managed all Ellex customer facing websites—implemented and analyzed site statistics to provide evidential support for proposed site modifications to improve usability, content hierarchy, and navigational strategies to increase overall website traffic.
JUL 2002 — MAY 2005
APL Logistics Oakland, California
Marketing Communications Specialist
Successfully completed the management trainee program with immersion in various business units and gloablized training seminars.
• Managed APL Logistics corporate websites (Internal/External)—scheduling press releases, preparing optimized graphics, advising and implementing new strategies and improvements for site design strategy that increased user interaction.
Education
Master of BusinessUniversity of Sydney
Marketing Strategy and International Business
Bachelor of Arts University of Tennessee
Japanese Language and World Business 3.81/4.0 Summa Cum Laude Honors
• 11 month Study Abroad at ICU Tokyo, Japan (国際基督教大学)
Bachelor of Science University of Tennessee
Business Administration; Concentration Supply Chain Management 3.81/4.0 Summa Cum Laude Honors
• Summer Internship with the Foreign Trade Division and Supply Chain Department at Nestle USA in Glendale, CA
Notable Contracting Engagements
Apple Computer Marketing Bank of America Translation Coca Cola Marketing Tennessee Valley Authority Translation YOUnite Inc Branding, Web Design
Other Successful Projects
SushiGuru iPhone Application (globetrotterdesigns.com/sushiguru) The Sushi Project The Google of Sushi (sushiproject.com) Globetrotter Images Photography Publication Globetrotter Journeys Travelogue of Journeys in 28 Countries