Below please find the draft program schedule. Please note that the agenda is subject to change.

THURSDAY, DECEMBER 1

Time / Activity
11:30 a.m. – 12:15 p.m. / Registration & Check In
12:15 p.m. – 12:30 p.m. / Welcome, Event Overview
Fossett’s Dining Room
12:30 p.m. – 1:15 p.m. / Networking Lunch
Fossett’s Dining Room
1:15 p.m. – 2:00 p.m. / Luncheon Kick Off Presentation
Personalization and Microtargeting
2:00 p.m. – 2:15 p.m. / Transition Break
2:15 p.m. – 2:45 p.m. / Heat IT Up – Cappuccino and Dessert Reception
Speed Networkingor Game Show Activity
2:45 p.m. – 3:30 p.m. / Gov IT 2012 – What’s Now IS What’s Next
Consolidation, Cyber, and Cloud
Our panel of government IT professionals shares candid thoughts in this open discussion on their priorities for 2012 and what will be top of mind for the IT agenda in the coming months.
3:30 p.m. – 4:15 p.m. / Tactical Marketing Session
E-mail to Me-Mail
Information overload increases every year. IT catch phrases and marketing jargon create attention but burnout quickly– and what worked three months ago has already become obsolete. Join this session to discover the best recipe for getting your message heard in the crowded online marketplace. How do you generate registrations? Hear real world case studies with stats. Learn how multiple marketing campaigns can lead to one successful end result.
4:15 p.m. – 6:00 p.m. / Free Time
Meeting space and team breakout rooms available
6:00 p.m. – 7:30 p.m. / Wine Tasting and Happy Hour
Join your peers in the beautiful Villa Crawford wing of Keswick Hall for a casual wine tasting and expert overview of local vintages with Keswick Hall’s own sommelier, Richard Hewitt. Wine not your bag? Then relax with a cocktail in front of the fireplace in the library or over a game of pool with your colleagues.
7:30 p.m. – 9:00 p.m. / Networking Dinner

FRIDAY, DECEMBER 2

Time / Activity
8:30 a.m. – 9:30 a.m. / Continental Breakfast and Coffee Bar
9:30 a.m. – 9:45 a.m. / Welcome
9:45 a.m. – 10:45 a.m. / Morning Keynote
Smart Government – IT Trends 2012
Rishi Sood, Vice President, Government, Gartner
10:45 a.m. – 11:00 a.m. / Coffee Networking Break
Check-out (luggage storage available)
11:00 a.m. – 12:00 p.m. / Executive Panel Q&A
Smart Marketing 2012 – Strategy Discussion
Want to hear what’s worked for the top dogs in government IT marketing? This bestpractices-focused session will provide insight into challenges, lessonslearned, and tips for future success from the pros – your peers.
12:00 p.m. – 1:00 p.m. / Networking Lunch
1:00 p.m. / Program Ends
Afternoon Activities Optional

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