This should be sent out for FIRST TIME CAMPAIGNS.

Dear Employees,

As you know, <Insert Company Name> has always cared about our community, and we have contributed to many worthy causes. However, for some time now, I have seen lives changed by the incredible effectiveness of United Way of Forsyth County. I have also found that United Way’s standard of care is unequalled because of the local volunteers who govern this organization. These volunteers insist on keeping operating costs very low and funding only those programs that produce positive results. Eighty-five cents of every dollar donated goes back to support 60 health and human service programs throughout the community. In 2016, they invested over $1.31 million in Forsyth and Dawson Counties.

These reasons have convinced me to join the growing list of local companies that support United Way of Forsyth County. By combining our financial support, we can bring real, visible results to thousands – nourishing meals to homebound seniors, affordable child care for special needs children and youth and assistance for young families struggling to make ends meet. In fact, United Way funds more well-managed programs that help families, children and individuals than any other charitable organization in Forsyth County. Last year alone, they helped 1 in 4 people in Forsyth County. Just think, all these investments stay right here in our community!

In a few days, our first-ever United Way campaign will begin. I have asked Name of Campaign Manager> to head our campaign. With United Way’s insistence on quality programs that produce real results and a commitment to low costs, I am convinced – no matter the size of the gift, big or small - that we can all support this campaign and give generously.

I invite you to join me in making our community more united for us all to live and work in by supporting this year’s United Way Campaign through payroll deduction.

Please review and complete the enclosed link by <DATE>. Paper pledge forms are also available in my office.

Thank you for considering giving to United Way and thank you for LIVING UNITED!

Sincerely,

Insert name of CEO>