Before We Can Do Our Work, We Need You to Do Yours

Brief – Logo Design

Client Name: ……………………………..……..

Domain name : ……………………………..……..

Address:……………………………..……..

Phone / Fax: ……………………………..

Contact Person: ……………………………..

Phone (Direct): ……………………………..

E-mail: ……………………………..

Intro

Before we can do our work, we need you to do yours.

To design an effective logo, we need to know more about what your company does and what your goals are and understand your vision.

The following project questionnaire can help you organize your thoughts and begin brainstorming ideas for your new logo.

It's common not to know what you want, never mind how to go about getting it.

Naturally, skip any questions that don’t pertain to your project. When finished, all information should be compiled and emailed back to , we'll follow up if we discover you had trouble filling out the form.

SITTUATION / CONTEXT

Please descirbe what was the background/context from which the idea appear, the decision that was behind this project, the motivation

PROJECT SUMMARY

1. What is the nature of your business? Briefly describe your products or services

1. What text should be included in the main part of the logo?

1. What type of product or service do you offer?

1. How long have you been in business?

1. What do you hope to accomplish with your new identity?

1. What are your long term goals?

Audience

1. Please describe your existing audience

2. Target audience profile

describe the cummon features of your audience: occupation, interests, habits, age, sex, studies

Tone / Perception

1.Write down 3 words that describe you best and 3 that are oposite of how you would describe your business (please avoid „quality”, „professionalism” , „experience”)

2.List 3 logos (and websites where they can be seen) you like. What do you find the most appealing about these logos?

3.What is the nuance, color or color scheme that you like most and you feel most confortable with?

4.What are the most used colors in the materials you often use in your activity?

5.Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

6.What are the symbols and/or colors that should not be used?

Communication strategy

1.What attributes would you like your logo to reflect about your business?

2.Please check 3 to 5 attributes

-young
-fresh
-human
-strong
-revolutionary
-comunity
-unconvetional
-incitant
-wide spread
-traditional / -pretentious
-exclusive
-luxury
-helpful
-smart
-clever
-precious
-clean
-simple
-sophisticated / - complex
-intimate
-general
-brave
-calculated
-vital
-essential
-worm
-local

3.What is your tagline or slogan?

4.What is the overall message you are trying to convey to your target audience?

Competitive positioning

1. Who are your competitors and what do you think about their logos?

1. List competitive URLs if possible

1. What sets you apart from your competitors?

Targeted message (USP)

1. State a single-minded word or phrase that will appropriately describe your company:

Notes

Additional Notes/Comments.

Please tell us as much information as you can to get creative juices flowing so we can brainstorm creativly ; take as much space as you need

Thank you for your time and patience !

Filled by:_ _ Date: _ _

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