Be an Agent for Change

WFTDay 2015 Campaign Guidelines

These campaign guidelines encourage members to delegate an Agent or Agents for Change for their organisations. The Agent can be a person, a product or a product range, the work or projects that you are currently doing or perhaps your organisation! There is no limit, the more agents for change you have, the BETTER!

  1. What/who’s your Agent for Change?

Let’s celebrate 2015 World Fair Trade Day with your Agent/s for Change. Nominate a person or persons, products, projects or work that you are doing, or even your own organisation! The important thing is, you have an Agent for Change that is responsible for the positive changes you are making.

Example: women artisans, a scarf, a mirror, your school project, …

  1. Tell us about your Agent/s for Change.

Let us get to know your Agent/s. Describe briefly why they are your agent for change.

What makes them special to our mission to change the world into a fairer place for everyone?

See image example:

Photo: Selyn Exporters

  1. Expose your Agent/s!

Your Agents for Change must not remain covert. Let’s expose them!

Website

Post your Agents for Change on your respective websites. Tell your website visitors with stories about them.

Social Media

Go for maximumexposure through social media channels. Be creative: post stories and photos of your Agents on Facebook, Twitter, YouTube, Google +, Instagram, etc.

Travel online ‘with’ your Agents and show their pictures around the world.

Print

Print photos and images (with an explanatory message) and send them to your contacts, partners, community leaders, local authorities and national governments. Show your consumers why/how it promotes change.

Press

Contact your local and national press. Let them talk about your Agents for Change. Organise a small event for the media.

  1. Last but not least – submit images and stories of your Agents for Change to the WFTO Global office. We will be happy to help you circulate and promote them! Let us know about all your WFTDay activities!

Contact us:

Send this form to the Global Office ():

Name:

Organisation:

Email: