Bachelor of Fine Arts V (Fifth) Semester Examination 2013-14
Course Code: BFA503 Paper ID: 0475103
Advertising Theory -III
Time: 3 Hours Max. Marks: 70 Max Marks: 75
Note: Attempt six questions in all. Q. No. 1 is compulsory.
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1. Answer any five of the following (limit your answer to 50 words). (4x5=20)
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a) Define Marketing mix.
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b) State the latest trends in advertising.
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c) Define modern Advertising Agency.
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d) What do you understand by TRPS?
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e) Define traditional media options.
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f) What is NRS?
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g) Write the effects of Advertising through Cell Phones.
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h) Discuss significance of Advertising in Political areas.
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2. State how new media like internet is changing the role of advertising agencies. (10)
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3. Define Media research and discuss its role in advertising. (10)
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4. Is Advertising through Social sites relevant? State its merits and Demerits. (10)
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5. State how Press Advertising progressed through its origin. (10)
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6. Define Sales promotion Advertising. (10)
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7. Discuss relationship between Advertising and Marketing. (10)
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8. Write an essay on emerging media options in India. (10)
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