BAYER PROPERTIES, LLC

POSITION SUMMARY

TITLE: Marketing Manager-Mount Pleasant, South Carolina

REPORTS TO: Property General Manager

POSITION / PURPOSE:

Primarily responsible for local and regional on-property Consumer Marketing necessary to insure awareness of store mix, drive retailer traffic/sales and build customer affinity for the property vs. competition. In partnership with Bayer Corporate Marketing, manage the strategic development and implementation of property specific consumer event and PR plans, designed to encourage store participation in order to maximize retailer sales performance.

PRINCIPAL JOB ACTIVITIES:

n  Event Marketing – develop and execute annual event plans which are reflective of the property positioning and conducive to the needs of the local market, while driving retailer sales performance. Partner with Corporate Marketing to utilize innovative marketing techniques to cut thru the clutter and maximize spend efficiency. Secure property enhancing sponsorship support as possible to reduce the expense while improving the overall event.

n  Public Relations – effectively manage (and utilize partner agency if applicable) development and execution of the local PR strategy, including media relations, event development, press release generation (events; seasonal fashion; gift giving; etc.) and emergency response.

n  Social Media – create and maintain all digital consumer touch points, including updates as appropriate to the property website, email and Facebook page. Increase consumer interaction with digital mediums in an effort to drive property visit frequency and retailer sales growth.

n  On-Property Marketing – develop and maintain on-site consumer communication, including the handheld and hardscape directory, shopping passport and property signage such as gift card and event communication.

n  Retailer Specific Marketing – establish strong tenant communication and partnerships; review stores current marketing approach and create collaborative marketing efforts to ensure retailer and property success.

n  Community Development – develop individual and organizational consumer and business contacts within the community (such as tourism bureaus and charitable organizations) to build the property’s local relationships and growth within the market. These relationships should reflect Bayer Properties commitment to improve the quality of life in the community’s we serve, while building the sales performance of the property.

n  Performance & Reporting – responsible for the collection, reporting and analysis of retailer sales data and other appropriate tools to measure the performance of retailer operations and property marketing strategies.

n  Leasing Marketing: support leasing teams in understanding the local market (geography; demographics; existing and new retailer opportunities; other) in order to provide additional tools in securing an optimal occupancy rate.

n  Guest Services Office – assist in the oversight of the Guest Services Office as a critical on-property consumer touch point, specifically including Customer Relations Associates development and management of the Gift Card Program (sales; customer/tenant opportunities; gift card supplies; vendor communications; charitable partnerships; etc)

n  Project & Budget Management – develop and manage spending within established budget parameters and timelines.

REQUIREMENTS:

n  Bachelors Degree in Marketing, Communications, or related field required

n  5 to 7 years Marketing experience in real estate, retailer or consumer driven company

n  Understanding of event/PR/social media strategy and development

n  Strong interpersonal/relationship building skills

n  Self-starter; intrinsically motivated. Strong desire to succeed

n  Excellent communicator, both verbal & written

n  Strong ability to adapt solutions to new situations requiring reasoning based on experience or interpretation

n  Detail oriented with strong organizational skills and ability to multi-task

n  Proficient computer skills, including Word, Excel, Power Point, and the internet

n  Strong analytical skills

n  Team orientation

n  Must be willing and available to work extended hours, including evenings, weekends and holidays as necessary

APPLICATION LINK:

Please click link below to apply

https://home2.eease.adp.com/recruit/?id=6889202