Banyte, J., Dovaliene, A., 2014. Relations Between Customer Engagement Into Value Creation

Banyte, J., Dovaliene, A., 2014. Relations Between Customer Engagement Into Value Creation

Banyte, J., Dovaliene, A., 2014. Relations between Customer Engagement into Value Creation and Customer Loyalty. 19th Int. Sci. Conf. Econ. Manag. 2014 ICEM-2014 156, 484–489.

Benlian, A., 2015. Web Personalization Cues and Their Differential Effects on User Assessments of Website Value. J. Manag. Inf. Syst. 32, 225–260.

Berry, L.L., 2002. Relationship Marketing of Services- Perspectives from 1983 and 2000. J. Relatsh. Mark. 1, 59.

Brodie, R.J., Ilic, A., Juric, B., Hollebeek, L., 2013. Consumer engagement in a virtual brand community: An exploratory analysis. 1Thought Leadersh. Brand Manag. Mark. 66, 105–114.

Chaffey, D., 2015. The State of Digital Marketing in 2015 [WWW Document]. Insight Technol. Mark. URL

Dawley, 2016. A Long List of Facebook Statistics—And What They Mean For Your Business [WWW Document]. Hootsuite Soc. Media Manag. URL (accessed 11.10.17).

DeMers, J., 2015. 50 Free Ways To Increase Your Facebook Page Likes [WWW Document]. Forbes. URL (accessed 11.13.17).

Dessart, L., Veloutsou, C., Morgan-Thomas, A., 2015. Consumer engagement in online brand communities: a social media perspective. J. Prod. Brand Manag. 24, 28–42.

Dovaliene, A., Masiulyte, A., Piligrimiene, Z., 2015. The Relations between Customer Engagement, Perceived Value and Satisfaction: The Case of Mobile Applications. 20th Int. Sci. Conf. Econ. Manag. 2015 ICEM-2015 213, 659–664.

Eppendorf AG, 2017a. Annual Report 2016 [WWW Document]. Eppendorf Corp. Webpage. URL

Eppendorf AG, 2017b. Eppendorf eshop [WWW Document]. Eppendorf EShop. URL (accessed 11.9.17).

Eppendorf AG, 2017c. Eppendorf UK – Laboratory equipment, supplies & services - Eppendorf [WWW Document]. URL (accessed 11.9.17).

Espiner, T., 2016. BT ordered to split legally from Openreach by Ofcom [WWW Document]. BBC. URL

Facebook, 2017. Facebook Business [WWW Document]. Facebook Pixel. URL (accessed 11.10.17).

Fill, C., Turnbull, S., 2016. Marketing communications discovery, creation and conversations. Pearson, Upper Saddle River.

Grothouse, D., 2016. A Professional’s Guide to Social Media. Kitchen Bath Des. News 34, 22–23.

Harridge-March, S., Quinton, S., 2009. Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder. Mark. Rev. 9, 171–181.

Hilbert, M., Lopez, P., 2011. The World’s Technological Capacity to Store, Communicate, and Compute Information. Science 332, 60–65.

Information Commissioner’s Organisation, 2017. Overview of the General Data Protection Regulation (GDPR) [WWW Document]. URL (accessed 11.10.17).

Jobber, D., Ellis-Chadwick, F., 2016. Principles and practice of marketing, Eighth edition. ed. McGraw-Hill Education, London Boston Burr Ridge, Il Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon Madrid Mexico City Milan Montral New Dehli Santiago Seoul Singapore Sydney Taipei Toronto.

Lax, H.L., 2012. The Experience-Loyalty-Value CONNECTION. Mark. News 46, 24–27.

Lee, P., Calugar-Pop, C., Kumar Tarigoppula, A., 2017. Deloitte Mobile Consumer Survey 2017: The UK Cut [WWW Document]. Deloitte Mob. Consum. Surv. 2017. URL (accessed 10.25.17).

Noyes, D., 2017. Top 20 Facebook Statistics - Updated November 2017. Zephoria Inc.

Ofcom, 2016. UK home broadband performance, November 2016: Performance of fixed-line broadband delivered to UK residential consumers [WWW Document]. UK Home Broadband Perform. Novemb. 2016 Perform. Fixed-Line Broadband Deliv. UK Resid. Consum. URL

PRN, 2009. Selling Up: Getting Senior Management On Board the Social Media Bandwagon. (cover story). PR News 65, 1–7.

Smith, P.R., 2015. The SOSTAC guide to your perfect digital marketing plan. P.R. Smith, Place of publication not identified.

Tapp, A., 2008. Principles of direct and database marketing: a digital orientation, 4. ed. ed. Financial Times Prentice Hall, Harlow.

The Economist, 2010. Data, data everywhere. The Economist.

Bibliography

Chaffey, D., 2010. Setting goals for your digital marketing [WWW Document]. Smart Insights. URL (accessed 11.12.17).

Dysart, J., 2016. E-Mail Marketing Solutions for Today and Tomorrow. LabTalk 44, 30–35.

Friedlein, A., 2014. Can context enable customisation without being seen as “creepy”? Mark. Week 7–7.

Karaffová, D., Kusá, A., 2015. INFLUENCE OF CONTENT MARKETING ON DIGITAL CONSUMER. Mark. Identity 80–91.

Kingsnorth, S., 2016. Digital marketing strategy: an integrated approach to online marketing, 1st Edition. ed. Kogan Page, London : Philadelphia, PA.

LEE, D., 2016. The Big Data bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience. J. Brand Strategy 5, 209–217.

Lemon, K.N., Verhoef, P.C., 2016. Understanding Customer Experience Throughout the Customer Journey. J. Mark. 80, 69–96.

Moore, G., 1965. Cramming more components onto integrated circuits. Electronics 38.

Mouncey, P., 2016. Creating value with Big Data analytics: making smarter marketing decisions, by Peter C. Verhoef, Edwin Kooge and Natasha Walk. Int. J. Mark. Res. 58, 761.

Scott, D.M., 2015. The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly, Fifth edition. ed. John Wiley & Sons, Inc, Hoboken, New Jersey.

Smart, J., 2016. THE LOYALTY LADDER: WHY NOT ALL CUSTOMERS ARE EQUAL. Build. Merch. J. 16–16.