Programme Specification
This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.Sources of information on the programme can be found in Section 17
1. Awarding Institution / Body / University of Central Lancashire.2. Teaching Institution / Preston City Campus
Levels 4 and 5 Franchised to GDUFS & UESTC
Levels 4, 5 and 6 franchised to CENP, Madrid
3. University School/Centre / School of Journalism, Language and Communication
4. External Accreditation / N/A
5. Title of Final Award / BA (Hons) International Business Communication
6. Modes of Attendance offered / Full Time and Part-time
7. UCAS Code / Q301
8. Relevant Subject Benchmarking Group(s) / Languages & Related Studies 2007
9. Other external influences / Common European Framework for Languages
10. Date of production/ revision of this form / July 2014
11. Aims of the Programme
· To enable students to communicate effectively in an international business environment using English as the medium.
· To foster the acquisition of managerial and business related knowledge, skills and thinking styles.
· To develop a broad critical understanding of cultural issues and their impact on organisations and businesses.
· To develop a high level of individual and integrated communication skills in English.
· To develop students’ interpersonal skills, critical self-awareness and problem solving abilities.
· To prepare students for further study of management and business and for managerial careers in linguistically and culturally diverse business environments.
· To develop an active approach to Personal Development Planning as a life-long process.
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1.The structure and syntax of language.
A2. Forms of communication in business settings.
A3. Models of cultural differences. / A4. Business strategies and operations in general principles, concepts and issues within specific business-related areas.
Teaching and Learning Methods
· Tutor-led inputs and seminars.
· Video-based analysis tasks
· Structured, incremental tasks and activities / · Guided reading for seminars and research projects
· Simultaneous and group-based tasks, case studies and portfolios
Assessment methods
· Portfolios of tasks
· Oral presentations
· Assessed simulations / · Extended projects/essays
· Dissertation (optional)
· Classroom tests
B. Subject-specific skills
B1. Systematic analysis of business language and forms of communication.
B2. Analysis and evaluation of current issues in international business and management.
B3. Effective business communication skills and ability to operate effectively in a multi-national team / B4.The ability to describe, explain and critically discuss, in spoken and written English, recurrent themes and issues in international business.
Teaching and Learning Methods
· Tutor-led inputs and seminars
· Video-based analysis tasks
· Structured, incremental language tasks and activities / · Presentations and tasks based on guided reading and research projects.
· Simulations and group-based tasks, case studies and portfolios.
Assessment methods
· Portfolios of tasks.
· Oral presentations
· Assessment simulations / · Extended projects/essays
· Dissertation (optional)
· Classroom tests
C. Thinking Skills
C1 Ability to apply knowledge to a variety of contexts, themes and issues.
C2 Critical analysis of contexts, themes and texts (oral and written). / C3 Synthesis of knowledge and ideas from a variety sources leading to generation of creative and /or original ideas
C4 Evaluation of own knowledge and that of others.
Teaching and Learning Methods
· Tutor –led inputs and seminars.
· Video-based analysis tasks. / · Case studies, simulations and independent learning tasks
· Project and Dissertation supervision
Assessment methods
· Project presentations
· Reports and essays / · Portfolios
· Dissertation (optional)
D. Other skills relevant to employability and personal development
D1. Effective communication in a wide range of inter-cultural contexts in English.
D2. The ability to continue learning, and to review own learning by adopting transferable skills for work and study, including the use of IT. / D3. A self-reflexive approach to interpersonal communication across a wide range of familiar and unfamiliar cultural and business-related contexts.
D4. The ability to plan and organise work, and to work independently.
Teaching and Learning Methods
· Tutor-led input
· Individual and group tasks
· Presentations / · Simulations
· Essays/reports
Assessment methods
· Presentations
· Simulations / · Essays, reports and assessment of group work
· Dissertation (optional)
13. Programme Structures* / 14. Awards and Credits*
Level / Module Code / Module Title / Credit rating
Level 4 / EB1006
EB1300
EF1200
EB1009
EF1700
EB1107 / International Business Communication 1
Introduction to Business for IBC
English-Speaking World (or)
Project English
Study and Communication Skills
Introduction to Marketing for IBC / 40 20
20
20
20
20 / Cert HE
Requires 120 credits at level 4 or above
Level 5 / EB2006
EB2300
EB2010
EB2015
EF2500
EF2702
EB2208
ML 2998 / International Business Communication 2
Management Practice for IBC
English for IB Enterprise (China/ CENP franchises) (or)
English for IBC
Intercultural Communication for IBC
English and Skills for Study - (Direct Entry Only)
(or)
English for Finance
Student Initiated Module / 40
20
20
20
20
20
20
20 / Dip HE
Requires 240 credits including a minimum of 100 at level 5 or above
Level 6 / EB3006 EB3803
EB3991
EB3990 / COMPULSORY MODULES
International Business Communication 3
Managing International Businesses for IBC
Either:
Research Methods for International Business Communication
Or:
International Business Communication Dissertation / 40
20
20
20 / Bachelor Honours Degree
Requires 360 credits including a minimum of 220 at level 5 or above and 100 credits at level 6
Bachelor Degree
Requires 320 credits including a minimum of 180 at level 5 or above and 60 at level 6
OPTIONS
Students will normally study a combination of the following modules provided that they have fulfilled any prerequisites and do not take more than 1 module at level 5. Modules with that will initially offered at CENP are marked **
ML2998 is a SIM for students that require a level module pass to complete their studies *.
Digital Business Communication Options
EB3207 / Online Culture and Communication / 20
EB3206 / Social Media Strategy / 20
Level 6 / EB3701
EB3702 / Human Resource Management Options
Principles of Human Resource Management for International Business Communication **
And either:
Principles of Human Resource Development for International Business Communication ** / 20
20
Level 5 / Marketing Options
EB2209 / Marketing & Advertising Communication ** / 20
Level 6 / EB3209 / Advertising around the World for IBC ** / 20
Corporate Communication Options
Level 6 / EB3101 / Globalisation and Business International Corporate Communication / 20
EB3102 / Culture and Business in International Corporate Communication / 20
International Tourism Options
Level 5 / TL2028 / International Tourism Development / 20
Level 6 / TL3141 / Business Events and Tourism / 20
Events Management Options
Level 5 / TL2048 / Planning for International Events / 20
Level 6 / TL3141 / Business Events and Tourism / 20
Finance Options
Level 6 / EB3501 / Finance and Accounting for IBC ** / 20
Level 6 / EB3502
AI3000
AI3001
WP3001 EB3551
*ML2998 / International Finance Practices for IBC **
Asia Pacific Studies Options
Development and Change in the Asia Pacific Region **
Asia Pacific International Relations **
Other options
Cultural Event Management in Practice
Student Initiated Module
Student Initiated Module / 20
20
20
20
20
20
15. Personal Development Planning
PDP is embedded in the teaching and assessment of most modules.
Strategies and skills for academic, personal and professional development are identified during induction, developed in contact sessions and discussed individually with personal tutors. Students regularly meet with their tutor and groups discuss PDP issues and strategies, with emphasis on academic development.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
For direct entry into Level 6 of BA (Hons) IBC degree, applicants must have completed a minimum of 2 years of undergraduate study in a field related to Professional English Language, Business or Business Communication (taught in English).
Applicants must also have a minimum level of English equivalent to IELTS 6.00 or TOEFL 550 or top of the B2 Common European Framework.
(The course is open to students for whom English is not the main language of the home. Therefore students with English at the equivalent of IELTS 8.0 or above would not normally be admitted.)
For admission on to Level 5 requires a minimum of IELTS 5 (B2 of the Common European Framework) and at least one year of undergraduate study in a field related to Professional English Language, Business or Business Communication (taught in English).
For admission on to Level 4 requires a minimum of IELTS 4.5 ( B1 of the Common European Framework) and an interest in English and Business Communication.
17. Key sources of information about the programme
· UCLAN website www.uclan.ac.uk
· International partners through articulation agreements
· UCLAN prospectus and website, International Office publicity
· Word of mouth
18. Curriculum Skills Map
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
Level (of delivery) / Module Code / Module Title / Compul-sory (C) or Option (O) / Knowledge and understanding / Subject-specific Skills / Thinking Skills / Other skills relevant to employability and personal development
A1 / A2 / A3 / A4 / B1 / B2 / B3 / B4 / C1 / C2 / C3 / C4 / D1 / D2 / D3 / D4
L
E
V
E
L
4 / EB1006 / International Business Communication 1 / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB1300 / Intro. To Business for IBC / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EF1200 / English-Speaking World / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB1009 / Project English / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EF1700 / Study & Communication Skills / C / √ / √ / √ / √ / √ / √ / √ / √ / √
EB1107 / Intro. To Marketing for IBC / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
L
E
V
E
L
5 / EB2209 / Marketing & Advertising Communication / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
ML2998 / Student Initiated Module / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
TL2048 / Planning for International Events / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
TL2028 / International Tourism Development / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB2006 / International Business Communication 2 / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB2300 / Management Practice for IBC / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB2010 / Eng. For International Business Enterprise (for Franchise only) / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EB2015 / Eng. For International Business Communication / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EF2500 / Intercultural Communication for IBC / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
EF2702 / English and Skills for Study
(In UK only) / C / √ / √ / √ / √ / √ / √ / √ / √
EB2208 / English for Finance / O / √ / √ / √ / √ / √ / √ / √ / √ / √ / √
Level
(of delivery) / Module Code / Module Title / Compul-sory (C) or Option (O) / Knowledge and understanding / Subject-specific Skills / Thinking Skills / Other skills relevant to employability and personal development
A1 / A2 / A3 / A4 / B1 / B2 / B3 / B4 / C1 / C2 / C3 / C4 / D1 / D2 / D3 / D4
L
E
V
E
l
6 / EB3006 / International Business Communication 3 / C / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √ / √