BA 290 Business Seminar Project—Marketing Majors, 3 credits

Tasks / Limited / Basic / Proficient / Advanced
Describe the marketing planning process and marketing strategies. / 100001B.Mgmt E002,003,004 100001 M+Ent E002,003,005,007, 012,013 100036 MktgA E001,002,F001, 004,005,006, K020,033 / Shows littleor no understanding of the marketing planning process and marketing strategies. Explains some of the marketing planning process and marketing strategies but does not have a clear understanding. / Shows some knowledge and understanding of the marketing planning process and strategies. Clearly definesthe planning process and some of the strategies. / Shows adequate knowledge and understanding of the planning process and strategies. Clearly explains the planning process and the strategies. / Shows superior knowledge and understanding of the planning process and strategies. Demonstrates ability to apply knowledge in the business plan.
Design the marketing mix for different competitive environments. / 100001B.Mgmt E002,003,004 100001 M+Ent E002,003,005,007, 012,013,014 100037 BusEcon A005,009,C002 100036 MktgA B001,C001,003 F003,K016,017 020,021,027 / Marketing mix is not identified or identified incorrectly. No link between the marketing mix and competitive environments. / Shows some understanding of the marketing mix with minimal errors in designing the mix for some competitive environments. / Shows adequate knowledge of the marketing mix with no major errors in designing the mix for different competitive environments. / Shows superior knowledge of the marketing mix. Demonstrates ability to effectively apply the mix to different competitive environments.
Conduct market research and relate that information to the design of the marketing mix. / 100035 B.Comm A004,006 100001B.Mgmt E002,003,004 100001 M+Ent E002,003,005,007, 012,013,014 100036 MktgA F003,005,G001, G005,K030,031 / Shows little or no understanding of conducting market research and how it can impactthe marketing mix. / Shows some understanding of both primary and secondary market research with minimal errors in relating that research to the marketing mix. / Shows adequate knowledge of primary and secondary market research with no major errors in relating the research to the marketing mix. / Shows superior knowledge of the primary and secondary market research methods. Demonstrates ability to conduct research and relates that information to design an effective marketing mix.
Tasks / Limited / Basic / Proficient / Advanced
Effectively analyze and evaluate competitors. / 100035 B.Comm A004,006 100037 BusEcon A005,009,013, B006,007,C002, 010,E010 100001 M+Ent E002,003,005,007 100036 MktgA B001 / Shows little or no understanding of how to analyze or evaluate competitors. No understanding between direct and indirect competition. / Shows some knowledge of analyzing and evaluating the competition. Can distinguish between direct and indirect competitors. / Shows adequate knowledge of analyzing and evaluating the competition both direct and indirect. / Shows superior knowledge and understanding of analyzing and evaluating the competition both direct and indirect. Creates a format from which to analzye and evaluate competitors effectively.
Describe the consumer decision-making process and apply it to various products/services to create an effective marketing mix. / 100036 MktgA F001-005,G005, K016,017,021, 024,027,028, 029,030,031 / Explains the consumer decision making process but does not have a clear enough understanding to apply it. / Shows some understanding of the consumer decision-making process. Clearly explains the process and can apply it to products/services for at least two areas of the marketing mix. / Shows adequate knowledge and understanding of the consumer decision-making process. Clearly explains the process and applies it to products/services effectively for at least 3 areas of the marketing mix. / Shows superior knowledge and understanding of the decision-making process. Demonstrates ability to apply it to various products/services to create an effective marketing mix.
Understand the product life cycle (PLC) and how it applies to the marketing mix. / 100036 MktgA F001-005,G001, 005,H003,H004, 005,K016-031 / Shows little or no understanding of the PLC. Explains 2 of the 4 stages but cannot apply it to the marketing mix. / Shows some understanding of the product life cycle. Explains all 4 stages and can apply it to at least 2 areas of the marketing mix. / Shows adequate knowledge and understanding of the PLC. Clearly explains each stage and its impact to the marketing mix. / Shows superior knowledge and understanding of the PLC. Demonstrates ability to apply the PLC to create an effective marketing mix.
Tasks / Limited / Basic / Proficient / Advanced
Develop pricing strategies for different market segments. / 100036 MktgA A005,B001, F001-005,H003, 004,K024 / Selects a pricing strategy but does not consider the factors that affect pricing. Explains how the pricing affects at least two other areas of marketing but does not have a clear understanding. / Shows some knowledge of pricing strategies. Selects a price that is based on minimal identification of the factors affecting price. / Shows adequate knowledge of pricing strategies and selects a price based on somewhat clear identification of factors that affect pricing. Clearly explains how pricing affects some market segments. / Shows superior knowledge of pricing strategies and selects pricing based upon clear identification of factors that affect pricing. Clearly explains how pricing affects all market segments.
Differentiate channels of distribution. / 100001 M+E E007 100036 MktgA H005,K021 / Shows little or no understanding of the different channels of distribution. / Shows some knowledge and understanding of the different channels of distribution. Defines each and how location affects two other areas of marketing. / Shows adequate knowledge and understanding of all the different channels of distribution. Clearly defines each and how location affects three other areas of marketing. / Shows superior knowledge and understanding of the channels of distribution. Clearly explains how location affects all other areas of marketing.
Develop a promotional mix to align with your market strategies. / 100036 MktgA F002,003,004, 005,I002,003, K021,027,028, 029,030,031 / Shows little or no understanding of the components of the promotion mix. Explains how promotion affects at least two other areas of marketing. / Shows some knowledge and understanding of the components of the promotional mix. Clearly explains how promotion affects at least two other areas of marketing. / Shows adequate knowledge and understanding of the components of the promotional mix. Clearly explains how promotion affects three other areas of marketing. / Shows superior knowledge and understanding of the components of the promotional mix. Clearly explains how promotion affects all other areas of marketing and can align the mix to the marketing strategies.

Central Oregon Community CollegeNovember 2009 Page 1 of 3