AUTO, ATV, AND ACCESSORIES
Auto and ATV Accessories / Seat CoversAuto Batteries / Tire Care & Repair
Battery Chargers / Tow Ropes, Cables, and Chains
Booster Cables / Towing Accessories
Cargo Liner / Trailers
Creepers & Workseats / Vehicle Covers
Engine Oils, Greases, and Fluids
Hitch Ball, Hitches, and Ball Mounts
Jumper Cables/Starters
Parts & Accessories
Pins, Locks, and Clips
Racks, Carriers, and Jacks
Safety Gear
The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS 2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) 3
NUMBER AND MEASUREMENT GUIDELINES 4
PRODUCT NAME AND MARKETING COPY 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS 8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA 8
HTML COLOUR TABLES 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS 9
Last Updated: January 2017 Data Standard: Auto, ATV, & Accessories Page 10 of 10
CHECKLIST FOR ONLINE SKU REQUIREMENTS
AUTO, ATV, & ACCESSORIES – ALL PRODUCTSREQUIRED
Accessories
/ Accessories should be added when applicable. Please limit the number of accessory items to 12 or fewer.
Collections
/ Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.
Coordinating Items
/ Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.
Images and Assets
/ A minimum of 2 alternate images are required for this category
Use and Care manual required for pallet jacks
Warranty Document required for batteries
Video
/ Product videos detailing model-specific features preferred.
Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)
Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: January 2017 Data Standard: Auto, ATV, & Accessories Page 10 of 10
NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) / Description / ExampleInches and Feet / Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjective
Use “inches” when simply listing a measurement
Use “ft.” for foot/feet
Use a period after the abbreviation
Do not use hash marks (”or “) to represent inches and feet
Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)
Always use “cu. ft.” for cubic feet / 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Dimension Abbreviations / Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter
They should always be capitalized (“Dia” should have an initial cap)
The “x” between dimensions should always be lowercase with a single space on either side of it / 72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
Metric Measurements / Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).
● Length: mm, cm, m, km
● Mass: g, kg
● Liquid Volume: mL, L / Space between boards is 2 cm
20-mm gap
Stain and scale remover (1L)
Pounds / Do not use the pound sign (#) to represent pounds when referring to weight
Use “lb.” or “lbs.” with the period / 600 lb. Capacity Heavy Duty Folding Platform Cart
Ounce and Fluid Ounce / Always use "oz." for ounce and "fl. oz." for fluid ounce
Use a period after the abbreviation
Never use a hyphen between the number and unit of measure / 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Sanitizer
50 oz. Liquid Laundry Detergent Original Scent Bottle
Gal. and Quart / Always use "Gal." for Gal. and "Qt." for quart
Use a period after the abbreviation
Never use a hyphen between the number and "Gal." or "Qt." / 6 Qt. Clear Latch Box (12 Pack)
18 Gal. Latch and Carry Tote (6 Pack)
Watts, Volts and Amps / Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)
Always use “Ah” for amp Hours
Use a space and “kW” for kW and “kWh” for kW hours / 12-inch 20V Electric Cordless Trimmer/Edger
10-inch 2.2 amp Corded Electric String Trimmer
75W Equivalent Soft White Circline CFL Light Bulb
Horsepower / Always use "HP"
Never use a period after the abbreviation
Never use a hyphen between the number and "HP" / 10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
Temperature and Degrees / Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles
Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius / Outdoor temp range down to 39.8°F
Super sharp 23° Streaker Point
Percentages / Always use the percent symbol (%) instead of the word “percent”
Do not include a space between the measurement and the percent symbol / 30% Residential Energy Efficient
Exponents / Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)
Always use the abbreviation for the exponent (mm sq. inch cu., etc.) / Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.)
PRODUCT NAME AND MARKETING COPY
PRODUCT NAME
The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for example
iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend
· Items in brackets [ ] are considered required elements of the product name
· Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
· Items in quotations “ “ are to be added as listed
Auto Battery:Product Naming Formula
{Series} + {# of Volts "V"} + {# of Ah "Ah"} + [Battery Type] + ["Battery"]
Product Naming Example
Wet Pack 12V 7Ah Capacity F Terminal Battery
Dry Charge 12V 2.3Ah Capacity L Terminal Battery
Battery Charger, and Booster/Jump Starter/Cable:
Product Naming Formula
{Series} + {Length ft.} + {# of Volts "V" or # of Amps " amp" or Gauge "Gauge"} + [Product]
Product Naming Example
12V Trickle Battery Charge
10 amp Simple Battery Charger
12V Car-To-Car Battery Booster
16 ft. 6 Gauge Booster Cable Box
16 ft. 6-Gauge Booster Cables
Car and Cargo Mat:
Product Naming Formula
{Series} + [Team, Theme, or Colour] + {Heavy Duty} + [# of Pieces if more than 1 "-Piece"] + {Width-inch "x" Height-inch} + [Material] + [Car Mat or Cargo Mat]
Product Naming Example
Miami Heat Heavy Duty 2-Piece 18-inch x 27-inch Vinyl Car Mat
Air Force 2-piece Carpeted 18-inch x 27-inch Car Mat
Pittsburgh Penguins Heavy Duty Vinyl 31-inch x 31 in Cargo Mat
Creeper and Workseat:
Product Naming Formula
{Series} + {Width-inch "W"} + [Creepers/Workseat Type] + [Product]
Product Naming Example
Creeper Seat with Tool Tray
Saw 36-inch W Creeper
Draw Bar and Ball Mount:
Product Naming Formula
{Series} + {Length-inch or Drop/Rise-inch} + {"Adjustable"} + {Product Type} + [Product]
Product Naming Example
26-inch Category I Drawbar
Adjustable Class III Ball Mount
Engine Oil, Grease, and Fluid:
Product Naming Formula
{Series} + [Capacity oz. or fl. oz.] + {Grade} + [Fluid Type] + [Product]
Product Naming Example
32 fl. oz. 10W-30 Engine Oil
12.5 fl. oz. Carburetor and Choke Cleaner Spray
1-Gallon Windshield Washer Fluid
Prime-Line 9 oz. Dry Film Spray Lubricant
Hitch:
Product Naming Formula
{Series} + [Hitch Class in Roman Numeral, I,II, III, IV, V, etc.] + {Hitch Type} + ["Hitch"]
Product Naming Example
Class III Receiver Hitch
Hitch Ball:
Product Naming Formula
{Series} + {Ball Diameter-inch} + {Material/Finish} + {Product Type} + ["Hitch Ball]
Product Naming Example
1 7/8-inch Chrome Hitch Ball
Jack:
Product Naming Formula
{Series} + [Weight Capacity lb. or "-Ton"] + [Jack Type] + [Product]
Product Naming Example
3-Ton SUV Floor Jack
2-Ton Trolley Jack with Stands
1,000 lb. Trailer Jack / Manual and Electric Pallet Jack, Stacker, and Air Dolly:
Product Naming Formula
{Series} + {Fork Length-inch "x" Fork Width-inch} + [Load Capacity] + {Product Type} + [Product]
Product Naming Example
48-inch x 27-inch 5,500 lb. Quick-Lift Manual Pallet Truck
750 lb. Capacity Dual Air Glider
45-inch x 20-inch 2,200 lb. Electric High-Lift Pallet Jack
Pin, Lock, and Clip:
Product Naming Formula
{Series} + {Width-inch "x" Length-inch} + {Product Type} + [Product] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
1/4-inch x 3-inch Cotterless Hitch Pin
Rack and Carrier:
Product Naming Formula
{Series} + [Capacity] + [Rack/Carrier Type] + [Product]
Product Naming Example
4-Bike Car Roof Bike Rack
200 lb. Capacity Camp Trailer Rack System
Seat Covers, Vehicle Cover, and Cushion:
Product Naming Formula
{Series} + {Material} + [Length-inch "x" Width-inch "x" Height-inch "x"] + [Auto Cover Type] + [Product]
Product Naming Example
PolyPro I 252-inch L x 12-inch W x 42-inch H Folding Camping Trailer Cover
PolyPro II 180-inch L x 12-inch W x 42-inch H Folding Camping Trailer Cover
Tire Care & Repair:
Product Naming Formula
{Series} + {# of PSI "PSI"} + {Product Type} + [Product] + {"with" feature}
Product Naming Example
Roadside FixaFlat Aerosol with 16 oz. Hose
Hausfeld 99 PSI Pro Digital Tire Pressure Gauge
Tow Rope, Cable, and Chain:
Product Naming Formula
{Series} + [Length ft.] + {Product Type} + ["Rope" or "Cable" or "Chain"]
Product Naming Example
12 ft. Tow Rope
Trailer:
Product Naming Formula
{Series} + {"# lb. Payload Capacity"} + {Trailer Type} + ["Trailer"]
Product Naming Example
Polar 1200 lb. Capacity Trailer
Other Automotive Accessory and Safety Gear:
Product Naming Formula
{Series} + {Accessory Type} + [Product] + {Quantity if more than 1 “(-Pack)"}
Product Naming Example
Bass Hitch Ball Cove
UTV Cab Enclosure
UTV Roll Cage Organizer
LED Lighted Booster Cables
Inflator Gauge Manual Siphon System
Seat Covers, Vehicle Cover, and Cushion:
Product Naming Formula
{Series} + {Material} + {Size-inch or ft.} + [Cover/Cushion Type] + [Product]
Product Naming Example
Soft Velour 12V Heated Seat Cushion
PermaPro 20 to 22 ft. Travel Trailer Cover
Mid-Size Sedan Car Cover
MARKETING COPY
The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLE
The heavy-duty Husky Inflator Gauge combines an air chuck, air pressure gauge, and relief valve into a single, convenient package. The chuck's dual-foot design makes it easy to use in hard-to-reach areas. The trigger and built-in relief valve allow you to precisely control the flow of air into the tire or bleed it out to arrive at the ideal pressure level.