/ ASSESSMENT
KLA AREA: Technological & Applied Studies
COURSE: Industrial Technology – Multimedia Industries

Outcomes to be answered:

P3.1Identifies appropriate equipment, production and manufacturing techniques, including new and developing technologies

P3.2Sketches, produces and interprets drawings in the production of a project

P3.3Demonstrates appropriate design principles in the production of projects

P4.1Demonstrates a range of practical skills in the production of projects

P4.2Demonstrates competency in using relevant equipment, machinery and processes

P5.1Uses communication and processing skills

TOPIC: Computing Device Advertisement

Assessment Task Number: 1

Time Allowed: 3.5 weeks

Date Issued: 16th March

Due Date: 8th April

Weighting: 15%

Context for the Task:

Advertising products using a variety of graphical techniques and effects is just one of the services offered by multimedia companies. Effect graphical design can be the difference between a successful and a not so successful advertising campaign.

In order to undertake this task you will need to:

Randomly select a device, which will become the focus of your A4 advertisement. This will be completed by combining your skills in the use of Adobe Photoshop together with the construction of a Folio that will provide the user with your background thought processes and research. This device advertisement will be printed in full colour and/or greyscale and will be submitted on A4 photo quality paper. Further folio details are provided below.

You are required to submit for assessment purposes:

A display folder that will contain:

Title Page

Device Advertisement

Evidence of research required for the device advertisement

Sketches or drawings of your ideas/ thought processes (including colour experimentation)

Evidence of some experimentation with using Photoshop

A user guide that explains two of the features that you used in your advertisement

Evaluation of the assessment task

Plagiarism Statement

Strict penalties will apply for any work (either product or folio) that is partly or completely copied from another source. All sources must be acknowledged in a bibliography as per the format outlined in the MSJ diary.

ASESSMENT CRITERIA/MARKING SCHEME

ASSESSMENT TASK NUMBER: 1

PRESENTED AS: An Advertisement & Folio

Outcomes Assessed:

P3.1Identifies appropriate equipment, production and manufacturing techniques, including new and developing technologies

P3.2Sketches, produces and interprets drawings in the production of a project

P3.3Demonstrates appropriate design principles in the production of projects

P4.1Demonstrates a range of practical skills in the production of projects

P4.2Demonstrates competency in using relevant equipment, machinery and processes

P5.1Uses communication and processing skills

Criteria / Mark/Grade
P3.1 /
  • Obtains up-to-date information concerning a particular device from a wide variety of sources.
  • Obtains a reasonable amount of information that supports the device advertisement
  • Only a very limited amount of resource material was obtained
/ /7
P3.2 /
  • Able to produce neat, clear and labelled sketches that visually explain the idea process
  • Sketches of a reasonable quality are included
  • The sketches submitted a very limited or there are no sketches at all
/ /7
P3.3 /
  • Able to produce an effective advertisement that is eye catching and appealing
  • Produces an advertisement that only displays some design principles
  • Produces an advertisement that does not comply with any of the principles of design
/ /5
P4.1 /
  • Demonstrates vast knowledge and skill in using Adobe Photoshop
  • Applies a reasonable level of practical skills in the production of this advertisement
  • Demonstrates very limited practical skills in the production of projects
/ /7

P4.2

/

Competently uses the computing equipment to produce an advertisement

  • Is not competent in using the computing equipment to produce an advertisement
/ /4
P5.1 /
  • Selects and uses a wide variety communication and information processing skills to produce formal documentation within the folio
  • Uses a substantial amount of skill and creativity to produce formal documentation within the folio
  • Uses a limited amount of skill and creativity to produce formal documentation within the folio
/ /5

Total

/ /35

RECEIPT SLIP

Date: ______Course: Preliminary Industrial Technology: Multimedia Industries

Task: Computing Devices Advertisement

Student’s Name: ______

Teacher’s Signature: ______

This slip is to be retained by the student to verify that the Task has been submitted.

ASSESSEMNT TASK 1 MARK AND FEEDBACK SHEET

Student Name:

Outcomes and Comments

/ Marks
  • Outcome: Identifies appropriate equipment, production and manufacturing techniques, including new and developing technologies
  • Criteria:
  • Comment:

  • Outcome: Sketches, produces and interprets drawings in the production of a project
  • Criteria:
  • Comment:

  • Outcome: Demonstrates appropriate design principles in the production of projects
  • Criteria:
  • Comment:

  • Outcome: Demonstrates a range of practical skills in the production of projects
  • Criteria:
  • Comment:

  • Outcome: Demonstrates competency in using relevant equipment, machinery and processes
  • Criteria:
  • Comment:

  • Outcome: Uses communication and processing skills
  • Criteria:
  • Comment:

Total: