Spots N Dots
The Daily News Of TV Sales
June 16, 2016
STUDY: TV AD BUYS DRIVE HIGHEST SALES
ASSESSING CPG RETURN ON AD SPEND
Going back over more than a decade of data, Nielsen Catalina Solutions (NCS) has produced a benchmark study that allows allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Linear TV advertising performed very well. The study found that it drives the highest incremental sales per exposed household at $.33. This is followed by magazine, digital video and mobile, which are separated by only three cents. Mobile, meanwhile, drives the highest incremental sales per thousand impressions, at $26.52. Digital video follows at $23.48 and linear TV at $20.56.
Perhaps the most surprising finding is that magazines show the highest Return on Advertising Spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. Display follows at $2.63. Unlike the other benchmarks presented, ROAS is impacted by the cost of the media.
"The insights we've uncovered by comparing ROAS and incremental sales across media types are invaluable,” said Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions. “While there is no 'best' media, and choices should be driven by strategy and message, advertisers can leverage this data to inform their media decisions."
To understand the average return on advertising spend (ROAS) and sales productivity metrics across media type, NCS, over the course of eleven years (from 2004-2015), analyzed nearly 1,400 campaigns across 450 brands from seven popular categories: baby, pet, health and beauty, general merchandise, food, beverage and over-the-counter (OTC). The NCS dataset integrates 90 million households of in-store purchase data, a subset of Catalina’s data warehouse, with each of the media platforms in a single source to determine the incremental sales impact of advertising.
The study results show that category matters. Expensive, frequently purchased items—like baby and pet products—have a higher ROAS than items from less expensive categories like food and beverage. Creative type also plays a part in ROAS; promotional campaigns garner the highest return and campaigns featuring a recipe garner the lowest.
The study was presented at The Advertising Research Foundation's Audience Measurement 2016 conference in New York.
ADVERTISER NEWS
Furniture Today says CommerceDepartment figures for May show its retail segment was up slightly at plus 0.2% compared to May, 2015, reaching $8.950 billion instead of $8.929 billion last year. The numbers were down slightly from April’s $8.963 billion……Furniture did significantly better than consumer electronics, though, as data reported by This Week In Consumer Electronics showed a big 3.1% monthly decline for consumer electronics and major appliances. There is some thought that a “late” Memorial Day weekend may have played a part in the poor numbers……Whole Foods Market has again been warned by the Food & Drug Administration that it has “serious violations” at a plant in Massachusetts that supplies ready-to-eat products to East Coast stores. The FDA had warned the company about violations in February and now says Whole Foods’ response to those problems has been inadequate……The term “grocerant” seems to be developing to cover in-store dining and take-out of prepared foods from supermarkets, and the NPD Group has found those options have grown into a $10 billion business last year. Over 40% of Americans are now purchasing prepared foods from supermarkets according to the study……Even the most upscale of department stores can get caught up in the general weakness seen by its general market competitors. Neiman Marcus reported quarterly same-store sales down 5%, with total revenue down 4.2% and profit at just $3.8 million compared to $19.8 million last year……Draw Another Circle, the parent of Hastings Entertainment, has filed for Chapter 11 bankruptcy protection and is reported to be looking for a buyer for Hastings’ 123 stores in 19 states. Sibling MovieStop is already in liquidation and is in the process of closing stores. Hastings’ CEO blames the “tremendous growth” of online retailers for the chain’s decline……Bed Bath & Beyond is acquiring an online retailer, One Kings Lane, a “flash-sales” website that focuses on home furnishings and décor……Bob Evans Farms reported a 90% drop in quarterly profits citing both lower sales and higher labor costs. Same-store sales at the restaurants averaged a 3% drop for the quarter and the company noted the numbers got worse each month with April down 4.9%. The company’s packaged food business BEF Foods helped keep overall revenue ahead for the quarter however with a 4% increase……A study from Colloquy finds that the average American household now is a member in 29 loyalty programs from different businesses, but most use only about a dozen of those memberships. A Forrester Research analyst says people in a loyalty program “overwhelmingly say they want special treatment and offers not available to others.”
NETWORK NEWS
In the largest multicast distribution launch in the history of broadcast television, Katz Broadcasting and Bounce TV announced that stations owned or programmed by Nexstar Broadcasting Group, Mission Broadcasting and White Knight Broadcasting will carry Escape, Grit, Laff and Bounce TV on 130 channel locations across 81 stations in 54 markets. The multi-year agreements will add: 42 new Escape markets, driving Escape to 85% of the U.S. which represents 99 million homes; 28 new markets for Grit, putting it in 93% of the U.S., 108 million households; 45 new Laff markets, putting the net in85% of the country, 99 million homes; and 15 new markets for Bounce TV—plus Bounce has been renewed by Nexstar in eight other markets and Mission in one market—Bounce TV is now in 81% U.S.,94 million homes and 92% of African-American households……Using actors and hidden cameras, JohnQuiñonesis back with a new season of What Would You Do?, premiering Friday, June 17, at 9:00 pm (ET) on ABC. In the premiere episode, a customer is bullying a supermarket employee with Downsyndrome.Will customersstepupand defend him or go about their business?.....CBS and The Recording Academy announced an extended agreement to keep The Grammy Awards on CBS through 2026. The landmark deal will take the Grammys to 54 consecutive years on CBS, establishing a new record for the longest continuous partnership between an awards show and a broadcaster in television history. The 59th Annual Grammy Awards will air live Sunday, February 12, 2017, at 8:00 pm (ET)……Debra Messing, Rosie O’Donnell and J.B. Smoove are among the celebrity panelists who will appear this summer as Match Game returns to primetime, hosted by Alec Baldwin. The game show will air on ABC, beginning Sunday, June 26, at 10:00 pm (ET).
TUESDAY RATINGS
America’s Got Talent led NBC to ratings victory on Tuesday night. The Nielsen Fast Nationals put the Peacock Net at a primetime average 2.1 rating in Adults 18-49 and 5.5 in Households, with an average 9.221 million viewers. ABC, with the premiere of Uncle Buck, was at 1.3 18-49, 3.5 HH and 5.291 million; CBS, with Person of Interest, 0.8 18-49, 4.3 HH and 6.549 million; FOX 0.7 18-49, 1.3 HH and 1.976 million; Univision 0.7 18-49, 0.9 HH and 1.756 million; Telemundo 0.6 18-49, 0.8 HH and 1.557; and The CW 0.3 18-49, 0.7 HH and 1.010 million.
H and 1.010
NBC ANNOUNCES FALL PREMIERE DATES
NBC isn’t waiting around. It’s already announced premiere dates for its 2016-17 fall schedule, which includes the return of the #1 broadcast program, Sunday Night Football.
The second season of Blindspot,last year’s top new series in the 18-49 demo, kicks off NBC’s fall and begins Wednesday, September 14 at 10:00 pm (ET) immediately following the season finale of summer’s #1 reality series, America’s Got Talent.
Sunday Night Football starts up again Thursday, September 8 when the champion Denver Broncos host the Carolina Panthers at 8:30 pm (ET) in a Super Bowl rematch. Three days later on September 11, SNF travels to Arizona as the Cardinals play the New England Patriots at 8:30 pm (ET).
The 11th season of NBC’s powerhouse competition series The Voice begins Monday, September 19, at 8:00 pm (ET) as new coaches Alicia Keys and Miley Cyrus join Adam Levine and Blake Shelton in the Blind Auditions. Immediately following, NBC will air back-to-back episodes of the new Mike Schur comedy The Good Place, starring Kristen Bell and Ted Danson. The series will shift to its normal 8:30 pm (ET) Thursday timeslot three days later.
This Is Us, whose trailer has drawn more than 70 million views, will make its debut at 10:00 pm (ET) Tuesday, September 20, following The Voice, and continue in that time period until shifting to its normal 9:00 pm(ET) slot Tuesday, October 11.
Wednesday, September 21, marks the time period premiere of Blindspot at 8:00 pm (ET), immediately followed by the 18th season premiere of Law & Order: SVU and season four debut of Chicago P.D.
Cloud 9 opens for business at 8:00 pm (ET) Thursday, September 22, as Superstorereturns for its second season followed by The Good Place. The doctors of Chicago Med go back to work at 9:00 pm (ET) and then Red’s hunt for Liz and the man who took her take center stage on the new season of The Blacklist at 10:00 pm (ET).
Friday, September 23, marks the return of Caught on Camera with Nick Cannon at 8:00 pm (ET) and Dateline NBC at 9:00 pm (ET).
Timeless, from Eric Kripke and Shawn Ryan—about a history professor who teams with a scientist and soldier to try and prevent a mysterious criminal from changing the past—
debuts Monday, October 3, at 10:00 pm (ET)
The following week, on Tuesday, October 11, This Is Us makes its time period premiere at 9:00 pm (ET), followed by the season five premiere of Chicago Fire.
WHDH OWNER TO APPEAL
WHDH Boston isn’t giving up after a federal judge last month dismissed its lawsuit to block NBCUniversal owner Comcast from moving the NBC affiliation to its own Boston station this September.
“We filed a Notice of Appeal with the federal court. We believe the judge got it all wrong, so we are reviewing our options for an appeal,” said WHDH owner Edmund Ansin in a statement sent to Spots n Dots.
ACCOUNT ACTIONS
Ad Age reports that Robert Guay will head up the new combined Publicis Groupe entity, EngageM-1, as the Detroit operations of Leo Burnett and DigitasLBi are merged to handle the agency group’s two General Motors brands—Buick and GMC. Guay will continue as EVP for DigitasLBi, overseeing its Boston and Detroit offices, while the report says Ian Jones, who led Leo Burnett, Detroit, is leaving the company……Work apparel manufacturer Dickies has named independent Moroch Partners, Dallas, as its agency of record. Moroch will be responsible for developing a new paid media approach on behalf of the brand, utilizing both digital and traditional platforms, while managing all national buys.
SLING LAUNCHES ON APPLE TV
Dish Network announced that its Sling TV is now available live and on-demand on Apple TV. Sling CEO Roger Lynch told an Apple developers conference that Apple TV was the most requested platform for the OTT service.
CABLE STANDARD SET FOR TV EVERYWHERE
Major programmers and distributors have joined with CTAM (Cable & Telecommunications Association for Marketing) in backing a TV Everywhere standard that is designed to dramatically improve the sign-in experience for pay-TV customers across platforms, both in and out of the home. Developed in collaboration with Adobe, CTAM says this new, non-proprietary industry standard features two key capabilities. First, Home-Based Authentication automatically signs in a user when in the home; and Single Sign-On asks a user to provide their credentials once to be signed in across multiple pay-TV and programmer-supported TVE apps, outside the home.
“This collective is yet another example of how our industry is leading innovation to deliver best-in class customer experiences,” said Vicki Lins, president and CEO, CTAM.
The solution, portions of which will be available this year, is an outgrowth of a CTAM and OATC (Open Authentication Technology Committee) TV Everywhere collaboration. Currently, A+E Networks, AMC Networks, Comcast, Cox Communications, Disney/ESPN, Fox Networks Group, Mediacom, NBCUniversal, Scripps Networks Interactive, Turner and Viacom are among the CTAM member-companies supporting deployment in the next six to twelve months. In turn, CTAM and the OATC plan immediate and on-going outreach to all pay-TV providers, programmers, and authentication companies.
“By combining home-based authentication with single sign-on across MVPD and programmer applications, pay-TV subscribers will have an even easier time accessing and enjoying their favorite programming,” said Comcast EVP Matt Strauss.
NEXSTAR-MEDIA GENERAL DIVESTITURES
Buyers have been announced for more stations being divested for the pending merger of Media General into Nexstar. USA MidAmerica, a new company created by Bob Prather’s Heartland Media and MSouth Equity Partners, will pay $115 million for WFFT (FOX) Ft. Wayne, IN; KIMT (CBS) Rochester, MN; WTHI (CBS) Terre Haute, IN; WLFI (CBS) Lafayette, IN; and KQTV (ABC)Saint Joseph, MO. DuJuan McCoy’s Bayou City Broadcasting will pay $40 million for KADN/KLAF (FOX/NBC) Lafayette, LA, making McCoy a group owner with his second market.
THIS AND THAT
Sources cited by the Associated Press say NHL owners have settled on Las Vegas for an expansion team if organizers can come up with the half billion dollars fee. The league’s board of governors meets June 22—as it happens, in Las Vegas……Tribune Broadcasting charges that Dish Network has been “totally unresponsive” in negotiating a new retrans and carriage agreement and has not responded to a new proposal that Tribune delivered at 11:50 pm (ET) Sunday. The blackout of 42 Tribune stations and WGN America, which began Sunday evening, continues.
AVAILS
WTAJ-TV in the Johnstown/Altoona/State College, PA market is seeking a General Sales Manager. Candidates should have a proven sales management background with a broad understanding of both national, local and digital sales, as well as a minimum of 5 years of TV sales management experience. Strong leadership, people skills and ability to grow revenue are must haves. If you exhibit positive leadership skills and are a cohesive team-builder who can generate revenue share growth, CLICK HERE to apply. WTAJ-TV is a Nexstar Broadcasting station. EOE.
If you love selling all screens, we have a tremendous digital/broadcast sales position for you! Your candy store at Fox6now.com &WITI FOX 6 Milwaukee includes: An awesome website, mobile apps, a complete digital solution toolbox, #1 rated local TV news, locally produced programs, NFL/GB Packers Football, MLB, NASCAR and all Fox Sports. We are looking for a self-motivated team player with excellent organization skills. Creativity, first-rate communication and strong marketing instincts are essential to this position.Resumes to: . E.O.E.
Account Executive: WPBF 25, Hearst Television’s ABC affiliate in West Palm Beach, Florida is seeking a dynamic individual to be a part of our already successful team.Candidate must have Broadcast TV Sales experience and the ability to thrive in a fast paced, competitive, multi-media environment.We will encourage your creativity and enthusiasm to generate new business revenue and cross platform sales.Please submit your resume ONLINE.EOE M/F/D/V
NCC Media (NYC) is currently seeking an Analyst to join their Advanced Analytics team. In this challenging position, your responsibilities will include procuring TV programming data as well as various audience datasets, analysis, modeling, and positioning key insights. Candidates should possess a strong knowledge of television programming, above average Excel experience (Pivots, VLookUps) with some SQL experience preferred.MORE DETAILS. If this sounds like the opportunity you’ve been looking for, email your resume and cover letter to: . EOE
Ikea is opening its own design museum in Sweden. But be careful. Because when they finished building the museum, they still had three pegs left over.
--Seth Meyers
I've noticed that men who tell women to ‘smile more’ rarely comply when politely asked to ‘exist less.’
--Conan O’Brien
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SPOTS N DOTS
The Daily News Of TV Sales
June 16, 2016
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