PROGRAMMING, SALES AND STATION MANAGEMENT
SUPER BOWL XLVI (INCLUDING SUPER SUNDAY) 12/28/11
Lucas Oil Stadium, Indianapolis, Indiana
Sunday, February 5th, 2012---5:00 PM ET (Super Bowl Preview @ 3:00, Super Sunday @ 4:00 PM ET)
For the 25thconsecutive season, and the 39th time overall, Westwood One Sports/Dial Global will
be the exclusive radio network home of football’s biggest game, the Super Bowl. This year’s contest
will be played at Lucas Oil Stadium on February 5th, 2012 and is the first time that the event is being
held in Indianapolis.
Our special pregame coverage begins at 3:00 PM ET, with “Super Bowl Preview”, followed at
4:00 PM ET by “Super Sunday”, a one-hour special that reflects on past Super Bowls and
previews the upcoming game as well. Live coverage of Super Bowl XLVI will begin at 5:00 PM ET.
Kickoff is anticipated to be approximately 6:30 PM ET.
There are 8 minutes available for station sale in both Super Bowl Preview and Super Sunday,
and 20 minutes for station sale in Super Bowl XLVI. Please note that the game format for
Super Bowl XLVI is different than our regular season or post-season games. Formats for all
three programs can be found later in this program alert, as can information about automation.
SUPER BOWL XLVI, SUPER SUNDAY, and SUPER BOWL PREVIEW
will be fed on:
Channel ID’1’/Channel name ‘SPORTS 1’on your MAX receiver
Kevin Harlan will handle the play-by-play duties for the second straight year, and Boomer Esiason
will serve as the color analyst for Super Bowl XLVI—his 12th consecutive with the network.
Mark Maloneand Hall of Famer James Loftonwill once again report from the sidelines.
Jim Gray will anchor the pre-game and halftime coverage. Scott Graham will contribute to the
broadcast as well, and host Super Bowl Preview (with Boomer Esiason) and Super Sunday.
Biographies for all of the announcers can be found later in this program alert.
If you experience satellite problems during Super Bowl XLVI,
call Dial Global’s Operations Department at (800) 877-0007.
If you have questions about the Westwood One automation system,
call Dial Global Technical Operations at (800) 877-0007.
For Affiliate Relations questions, please contact your local representative at (212) 641-2049.
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2011-12 WESTWOOD ONE/DIAL GLOBAL POSTSEASON NFL CLEARANCE POLICY
The Westwood One/Dial Global postseason NFL Football Package for 2011-2012 consists of the 12-game
play-by-play schedule.
·We ask stations to submit clearance intentions to Westwood One/Dial Global Affiliate Relations for written
approval before the established deadline. Stations unable to clear all elements as a package will be
disapproved, forfeiting the right to carry the Package or any portion of it.
·In markets where the Westwood One/Dial Global affiliate is unable to clear the Package, Westwood One will offer the package to another station in the market.
·Westwood One/Dial Global affiliates that fail to submit clearance intentions for written approval before the
established deadline (or do not submit clearance intentions at all) will forfeit the right to carry the
Package, and WW1 will offer the Package to another station in the market.
·In markets where Westwood One/Dial Global is unable to clear the entire Package, either on its affiliated
station or another station, WW1/DG is prepared to be “void” in the market. In such cases, it is possible that
no station in the market would be permitted to clear any portion of the Package.
This Program Alert is for informational purposes only and should not be considered a clearance intentions
form nor is it an authorization to broadcast the Package. Such authorization would be confirmed in writing, following station’s submission of the NFL clearance intentions form and Westwood One approval of the same. Questions about the Package or the clearance process should be directed to Affiliate Relations.
SATELLITE INFORMATION
MAX receiver Channel ID ‘1’/Channel name ‘SPORTS 1’
BROADCAST RESTRICTIONS (Blackouts)
1. AFC and NFC First Round (Wild Card) Playoff Games...... January 7-8, 2012
AFC and NFC Second Round (Divisional) Playoff Games...... January 14-15, 2012
(The home city and regional network stations within 100 miles of the two competing teams in each
game shall retain exclusivity. The WW1/DG feed will be blacked out and is not to be broadcast.)
2. AFC and NFC Championship Games...... January 22, 2012
AFC-NFC Pro Bowl ………...... January 29, 2012
Super Bowl XLVI.……...... February 5, 2012
**(The AFC and NFC Championship Games, the Pro Bowl and the Super Bowl broadcasts are now
available to all approved stations. There are no longer any “blackout” areas for these games.)**
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PROHIBITED ADVERTISING CATEGORIES
Updated June 2010
Certain products and services are not permitted to advertise with League or Team properties
because such promotion could be detrimental to the image and reputation of the League and
its teams. Following is a partial listing of products and services which are not allowed to
advertise in NFL games and NFL related programming:
- Contraceptives (e.g. condoms) except as permitted under the pharmaceutical category
- Dietary and/or nutritional supplements and products (including energy drinks) that containingredients other than vitamins and minerals for which the FDAhas established recommended daily intakes, or any substance prohibitedpursuant to League policies. Health and nutrition stores are permitted,provided that they do not reference any dietary or nutritional supplements orproducts, or any prohibitedsubstances
- Distilled spirits and flavored malt beverages (e.g., SmirnoffIce); however, traditional malt beverages (e.g., beer) and non-alcoholicmalt beverages and wine are permitted
- Establishments that feature nude or semi-nude performers
- Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g. , outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons
- Fireworks
- Illegal products or services
- Tobacco Products – cigarettes, cigars, pipe tobacco, chewing tobacco and snuff
- Movies, video games and other media that contain or promote objectionablematerial or subject matter (e.g., overtly sexual or excessively violent material)
- Restorative or enhancement products (e.g., "male enhancement" products),except to the extent otherwise expressly permitted under the pharmaceutical category
- Sexual materials or services (e.g., pornography or escort services)
- Social cause/issue advocacy advertising, unless otherwise approved in advance by the NFL. If approved, only general advertising units will be permitted. Sponsorships, including, but not limited to, program segment sponsorships and other types of branded programming enhancements are prohibited
- Gambling-related advertising (For more specific guidelines on the NFL’s gambling policy, see page5 of this document)
- Advertisements for pharmaceutical products (both prescription and over-the-counter
(non-prescription)) except as permitted on the next page
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PROHIBITED ADVERTISING CATEGORIES--continued
Advertisements for pharmaceutical products (both prescription and over-the-counter
(non-prescription)) are permitted only under the following terms and conditions:
(a) Only general advertising will be permitted (e.g., advertising units)
(b) Sponsorships, including, but not limited to, program segment sponsorships and other
types of branded programming enhancements are prohibited;provided that in limited circumstances sponsorships by over-the-counterpharmaceutical products may be permitted with the prior written approvalof the NFL
(c) Categories of permitted/prohibited pharmaceutical products (bothprescription and
over-the-counter) may be modified by League at any time
(d) Advertising for over-the counter pharmaceuticals is generally permissible (provided they
donot otherwisefall in a category listed above)
(e) Prescription medications are permitted currently in only the followingcategories:
- Analgesics (Non-Opioid Only ) (e.g., Celebrex, Mobic)
- Antibacterials (e.g., Zithromax, Levaquin)
- Antidementia / Alzheimer's Agents (e.g., Aricept)
- Antidepressants / Anxiolytics (e.g., Lexapro, Zoloft)
- Antifungals (e.g., Diflucan)
- Antigout Agents (e.g., Zyloprim)
- Anti-Insomnia Agents (e.g., Lunesta, Ambien)
- Anti-Inflammatory Agents (Non-Steroidal Only) (e.g., Celebrex,Mobic)
- Anti-Migraine Agents (e.g., Topamax)
- Antiparasitics (e.g., Malarone, Stromectol)
- Anti-Parkinson / Movement Disorder Agents (e.g., Requip, Mirapex)
- Antispasticity Agents (e.g., Zanaflex)
- Antivirals (e.g., Kaletra, Zovirax)
- Blood Glucose Regulators / Diabetes Medications (e.g., Januvia)
- Cardiovascular Agents (incl. Cholesterol Reducing) (e.g.,Lipitor, Norvasc)
- Dental and Oral Agents (e.g., Aphthasol)
- Dermatological Agents (e.g., Taclonex)
- Gastrointestinal Agents (incl. Inflammatory Bowel Disease Agents)
(e.g. Nexium, Asacol)
- Genitourinary Agents (including Erectile Dysfunction and ProstateMedications) (e.g., Flomax, Viagra, Hytrin)
- Hair Renewal and Growth (e.g., Propecia)
- Immune Suppressants / Immunomodulators (e.g., Betaseron,Orencia)
- Metabolic Bone Disease Agents (incl. Anti-OsteoporosisAgents) (e.g., Boniva)
- Ophthalmic Agents (e.g., Restasis)
- Oral Contraceptives (e.g., Loestrin 24)
- Otic Agents (e.g., Auralgan)
- Respiratory Tract Agents (Allergy and Asthma Medications)
(e.g.,Flonase, Zyrtec, Pulmicort)
- Smoking Cessation Products (e.g., Chantix)
- Vaccines (e.g., Gardasil, Fluvirin)
Page 5 of 13
Modified NFL Policy on Gambling Advertising
Updated June 2010
Prohibited
During any NFL games or NFL related programming, station shall not accept, or otherwise
distribute any advertising or promotion for anyproduct or service relating in any way to
gambling or sports betting or lotteries or any advertisingor promotional spot which mentions,
or includes any reference to, gambling or sportsbetting or lotteries. Further, station shall not
broadcast or otherwise distribute in anymedium whatsoever (including, without limitation, print
advertisements, printed schedules,Internet site mentions, etc) any promotional announcement
orinformational material for or related to League that includes anyreference to or mention of
gambling or sports betting or lotteries. The subject matter included within the terms “gambling,
or sports betting, or lotteries" as used herein shall include, without limitation, sports books,
toutservices, line services, or other such services whose activities are significantly geared to
sportsbetting; casinos; hotels that include gambling establishments; riverboat gambling
establishments;Indian gaming establishments authorized under federal law; and other facilities
that house oroperate any commercial gambling establishment.
Permitted
1. General advertising from a state or municipal lottery, provided that such lottery organization does not offer any betting scheme that is based on real sporting events or performances in them.
2. General advertising from horse- or dog-racing tracks, or from state or municipal off-track betting organizations, provided that such locations offers neither (a) betting schemes based on
real sporting events (other than horse or dog races) or performances in them or (b) casino games
of any kind.
- General advertising for tourist destinations, including Las Vegas, subject to the following:
(a)All such ads must be approved in advance by the NFL
(b)Only general advertising units will be permitted. Sponsorships, including, but not
limited to, program segment sponsorships and other types of branded programming
enhancements are prohibited. For example, Vegas.com ads in commercial breaks
may be permitted, but a pre-game entitlement by Vegas.com will not be permitted
(c)Only tourism destinations (e.g., Las Vegas, Lake Tahoe, etc.) are permitted, subject
to the terms hereof. The prohibition of ads for hotels, casinos and other institutions
that house gambling will remain in place regardless of whether or not such ads
explicitly reference gambling
(d)Ads may not contain any gambling references, or any other gambling imagery.
(For clarity, ads for Las Vegas may not contain images and/or sound effects of
slot machines, dice, cards, but may contain images or sound effects of golf,
swimming pools, and performers). The content of the ads must be family-friendly.
Any ads suggesting inappropriate activity (e.g., excessive use of alcohol, sexual
adventures), or those that imply general misbehavior (e.g., “what happens in Vegas,
stays in Vegas”) will not be approved.
(e)Airline and other travel-related ads may now mention Las Vegas in an ancillary manner
(e.g., “Fly Southwest Airlines from Los Angeles to Las Vegas for $59”).
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WESTWOOD ONE/DIAL GLOBAL SUPER BOWL BROADCAST TEAM
Kevin Harlan, in his second season as the full-time voice of Monday Night Football on Westwood One/Dial Global, will call his second straight Super Bowl for the network.Harlan previously broadcast Super Bowl XXXV for CBS HDTV and also currently calls play-by-play for CBS Sports' coverage of both the NFL and NCAA Men's Basketball Tournament. Harlan joined CBS Sports in 1998 as an NFL play-by-play announcer, after having served in the same capacity for Fox Sports since 1994. This washis 27th consecutive season broadcasting the NFL and with his additional role as play-by-play announcer for the NBA on TNT, this also marks his 24thseason broadcasting the NBA. Harlan spent nine seasons (1985-93) as the voice of the Kansas City Chiefs and was the voice of the Minnesota Timberwolves for nine seasons as well. Harlan also called the Final Four on Westwood One from 2003-2007.
Boomer Esiason, the lead analyst forWestwood One/Dial Global’s coverage of the NFL, has been part of the Monday Night Football broadcast team for more than a decade and this marks his 12thSuper Bowl broadcast for the network, and 13th overall. Esiason co-host’s The NFL Today for CBS Sports and also served as the Monday Night Football analyst for ABC Sports for two seasons before joining Westwood One. Boomer also co-hoststhe #1 rated morning radio show in New York, daily on WFAN, and co-hosts the weekly show, NFL Preview with Scott Graham on Westwood One/Dial Global as well. Prior to embarking on a broadcasting career, Esiason was one of the most prolific quarterbacks in NFL history. He spent 14 years in the NFL and quarterbacked the Cincinnati Bengals to Super Bowl XXIII. In 1988, Esiason was named NFL MVP by the Pro Football Writers of America and the Associated Press.
Mark Malone, analyst for Westwood One/Dial Global’s Sunday afternoon NFLpackage, will be working his fourth consecutive Super Bowl for the network. Malone, who also hosts NFL Insider each week, will patrol the sidelines at Lucas Oil Stadium. Malone is most well known for the decade he spent with ESPN, where he hosted many NFL shows including NFL Tonight, Edge NFL Match-up and Monday Night Countdown. Prior to joining Westwood One, he served as Sports Director for WBBM-TV in Chicago, where he garnered four Emmys for his work. Malone, an
All-American quarterback at Arizona State and first-round draft pick of the Pittsburgh Steelers, played for 10 years in the NFL, quarterbacking the Steelers to the 1984 AFC Championship Game.
James Lofton, lead analyst for Sunday Night Football on Westwood One/Dial Global, will work his fifth Super Bowl for Westwood One as sideline reporter, previously having served in that capacity
for Super Bowls XXXV, XXXVI, XLIV and XLV. In between broadcasting stints with the network, Lofton coached with the San Diego Chargers and Oakland Raidersfor seven years.He was the No. 1 draft pick of the Green Bay Packers in 1978, beginning a long career as an NFL wide receiver. In 16 seasons playing for Green Bay, the Los Angeles Raiders, Buffalo Bills, Los Angeles Rams, and the Philadelphia Eagles, Lofton caught 764 passes for 14,004 yards, which was the most in NFL history at the time of his retirement. In 13 playoff games, Lofton caught 41 passes for 759 yards and eight touchdowns, including a seven-reception game in Super Bowl XXVI. He was enshrined in the Pro Football Hall of Fame in 2003.
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WESTWOOD ONE/DIAL GLOBAL SUPER BOWL BROADCAST TEAM (cont’d)
Jim Gray, host of the network’s Monday Night Football pre-game and halftime shows since 2001, will fulfill the same role for the Super Bowl, his 11thconsecutive with the network. Gray also serves as a reporter for Westwood One’s coverage of both the Final Four, and The Masters. A prominent network television reporter for over two decades, Gray currently covers boxing for Showtime, has been a contributor to the Golf Channel, and also has served as a courtside reporter for the NBA on CBS, NBC, ABC and most recently ESPN. Gray’s numerous credits include: seven Olympic Games, 23 Masters, 14 Super Bowls, seven World Series and 15 NBA Finals. Gray has won 11 Emmy Awards and also has a star on the Hollywood Walk of Fame.
Scott Graham, the pregame, halftime and postgame host for the network’s Sunday NFL coverage, will be working his thirdstraight Super Bowl for Westwood One/Dial Global. Graham has spent over twenty years as a radio and television sportscaster including play-by-play for both the NFL and NFL Europe on FOX. On the radio side, Graham served as the play-by-play voice of the Philadelphia Phillies for eight seasons from 1999-2006. For nearly a decade prior to that, he hosted the pregame and postgame shows for the Phillies on CBS Radio in Philadelphia. Since 2003, Graham has narrated a variety of programs, commercials, and features produced by NFL Films.