Introduction
Welcome to the Test Item FileforMichael R. Solomon, Greg W. Marshall, and Elnora W.Stuart’s Marketing: Real People, Real Choices,5th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are directly from the master text.
There are a number of new features in the Test Item File, 5th edition including a different arrangement and number of questions,as well as the additions in the answer key of the notation of the relevant chapter objective and of the AACSBcompetency.
ARRANGEMENT OF QUESTIONS
The questions in the 5th edition of the Test Item Fileare sorted into sections corresponding to the subtopics in the text. Each section has a variety of questions. This new organization system helps the professor to more easily and quickly identify the most appropriate questions for the class situation.
●Concept questions test students’ knowledge of vocabulary and basic marketing concepts in the chapter.
●Application questionsoffersituations that take students beyond vocabulary and basic marketing conceptsand ask the students to apply marketing skills.
NUMBER OF QUESTIONS
Each chapter in the Test Item File contains 160 questions, comprised of the following:
Multiple Choice—Concept 75
Multiple Choice—Application 25
True/False 30
Short Answer 20
Essay 10
Total questions per chapter160
QUESTION INFORMATION
Each question in the Test Item File is formatted with the question number, the question itself, and potential answers.After each question the following information is provided:
(d; moderate; p. 237; 1; AACSB C)
- the correct answer (for multiple choice and true/false)
- the difficulty level (easy, moderate, or challenging)
- the page reference from the textbook where the answer is located
- the relevant chapter objective
- the AACSB icon with the appropriate notation:
T= Technology
E= Ethics
G= Global
D= Diversity
C= Communication
Answers to short-answer and essay questions are provided for the convenience of the instructor. The responses provided are not meant to be all-inclusive answers. Please allow for creative deviation where warranted.
Before giving examinations from the material contained in this Test Item File,encourage students to read and question the material in the textbook. They should also understand that a “best answer” will always be available to a question. It’s important to carefully read the question to determine differences between potential answers. In addition, encourage students to read the opening vignettes entitled “Real People, Real Choices”, tables, and figures provided in each chapter of the textbook.
The difficulty scale is intended to aid the instructor in determining the degree of difficulty of the question and answer. Thescale appears as easy, moderate, or challenging:
●Easy questions do not require students to have detailed knowledge of the topic, require only a casual reading of the text, and have rather obvious answers.
●Moderate questions require students to demonstrate a clear understanding of the material in the text, that they have read and studied the material, and they are able to synthesize it in usage situations.
●Challenging questions are more difficult than the moderate questions, requiring students to use more reasoning and higher critical thinking skills.
TestGen
The questions in this Test Item File are available in electronic form. You can either download the electronic files from the IRC Online ( or from the Instructor’s Resource Manual (IRC) on CD-ROM. Here are the features of the electronic version:
●PC/Mac compatible and preloaded with all of the Test Item File questions.
●Manually or randomly view test bank questions and drag-and-drop to create a test.
●Add or modify test bank questions using the built-in Question Editor.
●Print up to 25 variations of a single test and deliver the test on a local area network
using the built-in QuizMaster feature.
A NOTE FROM THE AUTHOR
I hope this Test Item File will help with your effort to assess the learning experiencesof your students. Please call or e-mail me if you need assistance. Thank you for using the Solomon/Marshall/Stuart 5th edition text.
Mary Albrecht, Ph.D.
Professor of Marketing
JohnE.SimonSchool of Business
MaryvilleUniversity
650 Maryville University Drive
St. Louis, MO 63141
(314)529-9681
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