Application for a New Certificate Program

Application for a New Certificate Program

Graduate Certificate in Health-Based Nonprofit Management

Department of Health Education and Promotion

Department of Public Administration

Educational Objectives of the Program.

Learners will:

1. Carry out effective management strategies for health-based nonprofits
2. Communicate effectively with partnership members, customers, and potential funders.
3. Develop and lead partnerships for program advocacy, development, and evaluation.

Admission and Retention Standards

Students seeking the certificate must be admitted to the East Carolina University (ECU) Graduate School as either a degree seeking or non-degree student. The certificate is open to individuals with a Bachelor's degree.

All students must remain in compliance with all Graduate School policies and procedures.

Course Sequence

The following five courses are required of all students in the certificate program

HLTH 6901. Health-Based Nonprofit Management (3) Theories, strategies, and skills for managing health-based nonprofit organizations.

HLTH 6903. Grant Writing (3) Health-related nonprofit and public health grant proposal development, administration, and assessment.

HLTH 6905. Social Marketing (3) Social marketing strategies for health-related nonprofit and public health agencies.

PADM 6400. Health Policy (3) Overview of health policy, law, and regulation that relate to the delivery of health care in the United States.

PADM 6410 Health Policy Analysis (3) Focuses on the development of policy analysis and assessment skills needed in the health policy field.

Catalog Copy

The graduate certificate in health based non-profit management provides students with the knowledge and skills necessary to build effective programs; manage projects, budgets, people, and volunteers; create community coalitions; serve on boards; and secure agency funding. This certificate is open to students enrolled in graduate degree programs as well as non-degree applicants holding a baccalaureate degree. The program requires completion of 15 s.h. in the respective areas as follows: HLTH 6901, 6903, 6905, PADM 6400, and PADM 6410.

Relation of Course Objectives to Program’s Educational Objectives

HLTH 6901 Health-Based Nonprofit Management / Relation to Certificate Learning Objectives
The learner will:
1.  Research and analyze the social, political, economic, cultural, and ideological influences that influence the development of nonprofits in American society.
2.  Describe key organizational, management, human resource, and volunteer attributes specifically for health education and promotion settings.
3.  Describe the relationship of for-profit and government sector activities to the development and growth of nonprofits.
4.  Recommend effective management and governance strategies of nonprofits, partnerships, teams, and individuals.
5.  Analyze an actual health-based nonprofit organization or agency.
6.  Analyze current trends and future projections of health-based nonprofit organizations. / Carry out effective management strategies for health-based nonprofits
Communicate effectively with partnership members, customers, and potential funders.
HLTH 6903 Grant Writing / Relation to Certificate Learning Objectives
The learner will:
1.  Identify federal, state, and county grant awarding agencies
2.  Use common steps involved in preparing a grant application
3.  Prepare a grant application.
4.  Explain the reporting obligations once a grant is awarded
5.  Explain the implications of grant awards to agency budgets
6.  Describe theories/models used in the grant proposal for evaluation purposes.
7.  Analyze additional resources for grant writers
8.  Apply concepts for reviewing from a funding agency perspective
9.  Identify management skills for administering grant budgets, personnel, and reports / Communicate effectively with partnership members, customers, and potential funders.
HLTH 6905 Social Marketing / Relation to Certificate Learning Objectives
The learner will:
1.  Define social marketing.
2.  List the steps in the social marketing planning process.
3.  List and define approaches used to develop an audience research plan.
4.  Conduct a SWOT analysis.
5.  Define approaches to audience segmentation and segment a target audience.
6.  Establish marketing objectives for use in planning, implementing, and evaluation a social marketing program.
7.  Translate formative research and objectives into marketing strategies.
8.  Create a social marketing administration plan. / Carry out effective management strategies for health-based nonprofits
Communicate effectively with partnership members, customers, and potential funders.
Develop and lead partnerships for program advocacy, development, and evaluation.
PDAM 6400 Health Policy / Relation to Certificate Learning Objectives
The learner will:
1.  Apply the primary theoretical models for the development of health policy.
2.  Evaluate the public decision-making processes as they relate to health policy and issues of health care delivery.
3.  Analyze federal and state legal processes that either facilitate or constrain health policies.
4.  Apply appropriate system strategies to effect change in the health care delivery system.
5.  Develop administrative skills to work collaboratively with relevant publics.
6.  Demonstrate leadership in group-problem solving concerning health policy. / Communicate effectively with partnership members, customers, and potential funders.
Develop and lead partnerships for program advocacy, development, and evaluation.
PDAM 6400 Health Policy Analysis / Relation to Certificate Learning Objectives
The learner will:
1.  Articulate the policymaking processes related to health policy and contemporary issues of health care delivery.
2.  Analyze federal and state legal processes, actors, and traditions that either facilitate or constrain health policies.
3.  Evaluate and apply various policy assessment strategies and tools appropriate to health policy topics
4.  Learn to synthesis and present health policy analyses to both professional and non-professional audiences.
5.  Develop administrative skills to work collaboratively with relevant publics.
6.  Demonstrate leadership in group-problem solving concerning health policy. / Communicate effectively with partnership members, customers, and potential funders.
Develop and lead partnerships for program advocacy, development, and evaluation.

Statement of Need for the Health-Based Nonprofit Management Certificate

With close to 1.5 million nonprofits in the United States, nonprofits are our fourth largest sector and of that, at least 40% of nonprofits are health-based organizations (NCCS, 2007). Approximately 10% of the workforce is employed by a nonprofit (when full time volunteers are also considered) with the majority being employed in the human services, which includes hospital and health-based organizations (Chronicle of Philanthropy, 2006). There has been tremendous growth among nonprofit organizations in North Carolina as well as the United States. For example, in 1996, there were 13,586 registered nonprofits in North Carolina. In 2006 there were 25,747 representing a 95% growth in 10 years (NCCS, 2007).

The need for advanced level, professionally prepared, health educators has never been greater. Many of our graduates secure management positions where there is an expectation to build effective programs, manage projects, budgets, people, and volunteers, create community coalitions, serve on boards, and secure agency funding. Nonprofit organizations provide vital services that markedly contribute to the health of our communities (Duke, 2007).

An informal feasibility analysis was conducted looking at other nonprofit management programs in the state and nation to obtain preliminary information on the types and structure of these programs. The results for North Carolina include:

1)  University of NC, Chapel Hill offers a 10 course Nonprofit Leadership Certificate Program under both their school of Social Work and Masters of Public Administration. However, this program is not online at this time.

2)  UNC, Greensboro offers a Nonprofit Management Certificate under the MPA – Department of Political Science. However, this program is not online at this time and is built on “one hour” sessions versus a complete graduate credit hour or minor program.

3)  NC State offers a 4 course Graduate Certificate in Nonprofit Management with four courses to achieve the certificate under the MPA program. However, this certificate is not currently online.

4)  Duke offers a Nonprofit Management Certificate with self-paced online courses (effective Fall, 2007) but it is an hourly (non credit hour – non graduate course) extension, continuing education program with 50 hours required to complete the certificate.

Offering this program is unique to Eastern North Carolina and provides our learners and future students with the opportunity to take courses in an online format that offers convenience and flexibility for adult learner’s schedule. All credit hours could be applied to the learner’s master’s degree or can just serve as credit for their Nonprofit Management Certificate.Many of our current graduate majors already are or will be working in the health-based nonprofit or public sector.

References:

Duke University (2007) Nonprofit management. Retrieved on: October 16, 2007 at: http://www.learnmore.duke.edu/certificates/nonprofit/

National Center for Charitable Statistics (2007). Statistics: State profiles in Depth. Retrieved on October 16, 2007 at: http://nccs.urban.org/statistics/index.cfm

The Chronicle of Philanthropy. Perry, S (December, 2006). 7.2% of Americans work for nonprofit groups, study finds. Retrieved on October 16, 2007 at: http://philanthropy.com/free/update/2006/12/2006121901.htm

Faculty

Hans H. Johnson, Department of Health Education and Promotion, ECU

Sloane C. Burke, Department of Health Education and Promotion, ECU

Mary A. Glascoff, Department of Health Education and Promotion, ECU

Mike Newton-Ward, Adjunct, Division of Public Health, NC Department of Health and Human Services (Vita attached)

Bob Thompson, Department of Political Science, ECU

Program Coordinator

Sloane C. Burke, Department of Health Education and Promotion, ECU (Vita attached)

Expedited Review - NA

Professional License - NA

Classification of Instructional Program CIP

51.2208 / Community Health and Preventive Medicine. (NEW) A program that prepares public health specialists to plan and manage health services in local community settings, including the coordination of related support services, government agencies, and private resources. Includes instruction in public health, community health services and delivery, health behavior and cultural factors, local government operations, human services, health communication and promotion, health services administration in local settings, environmental health, preventive and comparative medicine, epidemiology, biostatistcs, family and community health, and applicable law and regulations.

Number of Semesters Required to Complete: 3