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MARKETING MIX

MOTOROLA MOBILITY: Marketing Mix Strategy Development

D. Colette Armour, Keyshon Bachus, & David Wray

SUS520A2_201302

Marylhurst University

Wendi Butler

March 17, 2013

Marketing Mix Strategy Development

Personnel Plan

Budgeting is very important to run any business, but especially a large facility of this magnitude. The following personnel plan is specific to the marketing department for the new MOTO Green2.

Personnel Plan
Year 2013 / Year 2014 / Year 2015
Marketing Manager / $0 / $75,000 / $75,000
Training Supervisors / $0 / $0 / $0
Trainers / $0 / $0 / $0
Admin / $50,000 / $100,000 / $100,000

Sales Forecast

Over the next three years, Motorola Mobility intends to push the new MOTO Green2, and eventually release a third generation phone as we continue to increase the positive aspects of the phone Motorola (2013). Reviewing the estimated, tentative sales for the next three years will give our company a roadmap in which we should follow. The forecast will assist in the marketing aspect; production number of the finished product; and how long of a period before the third generation should be launched. The information consists of the following:

·  Sales Category: Product in which Motorola is selling

·  Number of Units: Number of units we expect to sell

·  Unit Price: The price per item

·  Total Sales: Automatic totaling of sales revenue for the month

·  Monthly Total/Annual Total: Annual Sales

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MARKETING MIX

Sales Forecast
Motosurf A3100
Fiscal Year Begins / Apr-13
3 Year Quarterly Sales Forecast
Apr-13 / Jul-13 / Oct-13 / Jan-14 / Apr-14 / Jul-14 / Oct-14 / Jan-15 / Apr-15 / Jul-15 / Oct-15 / Jan-16 / Annual Totals
Motosurf A3100 / 350 / 1000 / 1500 / 2000 / 1500 / 1000 / 2000 / 2500 / 3000 / 2100 / 4500 / 5800 / 27250
Sale price @ unit / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250 / $ 250
Cat 1 TOTAL / 87,500 / 250,000 / 375,000 / 500,000 / 375,000 / 250,000 / 500,000 / 625,000 / 750,000 / 525,000 / 1,125,000 / 1,450,000 / 6,812,500

Marketing Budget

The following graph list the estimates of the number of sales that we expect to see from the sales forecast. This graph shows a total of three years of anticipated sales. This data was modeled after the projection of iPhone sales forecast, from April 2007-July 2011. (Gathered from asymco.com).

(asymco.com).

Marketing budget [2013-2014]

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MARKETING MIX

References

iphone production ramps. (2013, March 11). Retrieved from http://www.asymco.com/

Motorola. (2013). motorola.com. Retrieved 02 28, 2013, from About Motorola: http://www.motorola.com/us/consumers/About_Motorola-History-Timeline/About_Motorola-History-Timeline,en_US,pg.html

Samsung.com. (2012). Coporate Profile. Retrieved March 13, 2013, from Samsumg.com : http://www.samsung.com/us/aboutsamsung/ir/newsMain.do

Verizon Wireless. (2013). About Verizon Wireless. Retrieved from

http://aboutus.verizonwireless.com/technology/network/