The Brand Called YOU

Build Your Brand. Grow Your Success. Reach New Heights


The Brand Called YOU

EXTRACT PHASE

Introductions Exercise

External

GOALS

Your Preference

Turning Goals into GOLD

Defining Your Ultimate Goal

Projecting Yourself into the Future

Reach Communications Consulting, Inc.

Headline:

Publication:

Getting to Know the VPs of Brand YOU

Defining Your Vision

Imagining Your Purpose – Guided Imagery

Reach Communications Consulting, Inc.

Defining Your Values

Reach Communications Consulting, Inc.

Achievement

Advancement

Adventure

Arts

Authority

Beauty

Challenges

Change

Community

Competence

Competition

Conservative values

Cooperation

Country

Creativity

Danger

Decisiveness

Democracy

Diversity

Ecology

Effectiveness

Efficiency

Ethical practice

Excellence

Excitement

Fame

Family

Fast living

Financial gain

Financial security

Friendships

Having a family

Helping society

Hierarchy

Honesty

Independence

Influencing others

Inner harmony

Integrity

Intellectual status

Involvement

Job tranquility

Knowledge

Leadership

Location

Loyalty

Love

Market position

Meaningful work

Merit

Money

Nature

Order

Patriotism

Personal development

Freedom

Personal growth

Physical challenge

Pleasure

Power

Pressure

Privacy

Professional growth

Public service

Purity

Quality

Quality Relationships

Recognition

Religion

Reputation

Responsibility

Security

Self-respect

Serenity

Service to people

Solitude

Sophistication

Spirituality

Stability

Status

Supervising others

Teamwork

Time

Truth

Wealth

Wisdom

Working alone

Work with others

Reach Communications Consulting, Inc.

Describing Your Passions

Self Assessment

Describing your personal brand is an important step in building a powerful brand. Use this form to describe your brand before seeking feedback from others.

Section I. Attributes:

The goal of this exercise is to end up with six to eight attributes that best describe you. Please check the boxes next to the attributes that you would most clearly associate with yourself. If there are adjectives that better describe you but are not shown, please add them in the spaces provided at the end of the list. You need to select between 6 and 8 brand attributes in Section I, including those you write in.

O Accessible

O Accurate

O Active

O Adaptable

O Adventurous

O Aggressive

O Aloof

O Ambitious

O Argumentative

O Assertive

O Authentic

O Big (personality)

O Bold

O Bright

O Calm

O Carefree

O Careless

O Caring

O Charming

O Cheerful

O Collaborative

O Colorful

O Communicative

O Community-oriented

O Competitive

O Confident

O Congenial

O Connected

O Conservative

O Convincing

O Cooperative

O Creative

O Credible

O Daring

O Dependable

O Devoted

O Diplomatic

O Dramatic

O Driven

O Dynamic

O Easygoing

O Egotistical

O Energetic

O Enterprising

O Entertaining

O Enthusiastic

O Entrepreneurial

O Ethical

O Experienced

O Extroverted

O Flexible

O Forceful

O Formal

O Forward-thinking

O Friendly

O Fun Funny

O Future-oriented

O Generous

O Genuine

O Global

O Gregarious

O Happy-go-lucky

O Health-conscious

O Healthy

O Helpful

O Honest

O Human

O Humorous

O Imaginative

O Impatient

O Insensitive

O Inspiring

O Intelligent

O International

O Introverted

O Intuitive

O Inventive

O Just

O Kind

O Leader like

O Likable

O Loving

O Loyal

O Materialistic

O Melodramatic

O Methodical

O Moody

O Mysterious

O Open-minded

O Optimistic

O Orderly

O Organized

O Original

O Passionate

O Persuasive

O Philanthropic

O Precise

O Procrastinating

O Productive

O Prolific

O Quirky

O Refined

O Resilient

O Resourceful

O Restless

O Risk-taking

O Savvy

O Sensitive

O Shy

O Sincere

O Sophisticated

O Spiritual

O Stubborn

O Successful

O Supportive

O Temperamental

O Tolerant

O Trend-setting

O Trusting

O Visionary

O Warm

O Wealthy

O Wise

O Witty

O Youthful

Section II. Skills:

Please review the skills below. The goal of this exercise is to select the top four to six skills at which you excel.

O Analyzing

O Analyzing figures

O Brainstorming

O Budgeting

O Building consensus

O Coaching

O Collaborating

O Communicating (listening, speaking)

O Counseling

O Creating

O Crunching numbers

O Defining needs

O Delegating

O Designing

O Empowering others

O Facilitating groups

O Fact finding

O Finances

O Forecasting

O Identifying problems

O Innovating

O Inspiring others

O Interviewing

O Inventing

O Investigating

O Leading

O Making decisions

O Managing conflict

O Managing crisis

O Managing money

O Managing people

O Managing projects

O Managing time

O Mediating

O Motivating

O Negotiating

O Performing analysis

O Presenting

O Public speaking

O Relating to others/building relationships

O Reporting

O Researching

O Scheduling

O Seeing the big picture

O Seeing the details

O Selling

O Solving problems

O Teaching

O Team building

O Thinking internationally / globally

O Training

O Visioning

O Writing

O Writing/ presenting reports

Section III. Strengths and Weaknesses:

What is your greatest strength?

What is your greatest weakness?

Section IV. Projective Exercises:

Please select and answer two of the four questions below:

If you were a breed of dog, what type would you be, and why?

If you were a household appliance, what type would you be, and why?

If you were a car, what type of car would you be, and why?

If you were a breakfast cereal, which type would you be, and why?

Section V. Team Role:

If you were participating in a team project, in which of the following roles would you be most successful:

O Care Giver - ensures that all members of the team are happy and cared for.

O Creator - comes up with creative ideas for what to do and how to do it.

O Doer - takes a portion of the project and executes it.

O Facilitator - orchestrates the group, helping it to achieve its goal.

O Leader - takes charge, assigning tasks and deadlines.

O Motivator - inspires others to participate and be successful members of the team.

O Project Manager - Manages all aspects of the project (budget, people, schedule, etc.)

O Scheduler - makes sure that all activities are completed in a timely manner.

Section VI. Comments:

Please feel free to add any comments about how you see yourself.

Knowing Your Brand Attributes

Your brand attributes, or adjectives that describe you, are often the most visible part of your brand. In actuality, they are only one facet of your brand, but they make your brand memorable.

1. Performing a Big Picture Analysis

oWere you happy with the number of responses you received?

oHow did the process make you feel?

oWhy do you think you felt that way?

oHow do you feel about the overall results?

oWhat percentage of respondents provided feedback?

2. Assessing by Category of Respondent

oIs the data consistent across groups?

oWhat’s the biggest difference?

3. Consolidating Data

______

______

4. Assigning Value to the Results

5. Comparing Results to Your Self-Assessment

Attributes

Strengths

Weaknesses

Team Role

6. Prioritizing Results for Brand Success

What actions are you going to take as a result of this assessment?

______

______

______

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Defining Your Target Audience – Demographics

Defining Your Target Audience - Psychographics

Knowing Your Competitors

What Sets You Apart?

Performing Your Personal SWOT analysis


DescribingYour

Unique Promise of Value

What do you offer?

The Brand Called YOU

EXPRESS PHASE

Selecting Your Communications Tools

Your Communications Skills

Managing Your Brand Environment

The Three C’s of Branding

Identifying the media you will use

Selecting your content themes

Managing Your On-line Identity

VOLUME:

A = Total Google Results:

B = Total Number of Results on first three pages:

C = Number on first three page about me:

Volume= (C/B) * A

RELEVANCE:

No Relevance - Most/all of the results entries are not about you (but are about someone with your same name) or they refer to things that have no relation to your area of expertise

Little Relevance - Most of the results fall into the category above, but some do communicate your area of expertise

Some Relevance - About half of the entries about you and do express your area of expertise. There are many references to your Web site or blog.

High Relevance - About ¾ of all entries are about you and express your personal brand.

Complete Relevance - It’s virtually all about your and very consistent with your area of expertise and how you want to be known

______

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______

______

______

______

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The Brand Called YOU

EXUDE PHASE

Managing Your Brand Environment

  • Appearance
  • Surroundings
  • Brand Identity System
  • Professional Network

Living in the Inquiry

Building Your Network

Nurturing Your Network


Building and Maintaining

Your Professional Network


Making Your Mark

Commitments:

______

______

______

______

______

______

______

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The Brand Called YOU – Ogilvy New York

Feedback

Using the scale shown below, please place a check in the appropriate box.

Strongly Strongly

Disagree Disagree Agree Agree

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Overall

1. The workshop followed a structured methodology.

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2. The workshop allowed an ample amount of time.

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3. The workshop provided me with tools I can use right away.

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4. The workshop met my expectations.

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5. The workshop was innovative and fun.

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6. I would recommend this workshop to friends/colleagues.

    N/A

About the Facilitator:

7. He is an expert in branding.

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8. He was supportive of my needs.

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9. He did everything he could to ensure that I understood the material.

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10. He is passionate about the personal branding.

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11. He cares about me and my career.

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About the Materials:

12. The materials were of high quality.

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13. The materials were comprehensive.

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14. The materials met my expectations.

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15. William’s Brand Attributes Are:

16. Comments – Please include any additional comments you have on the back of this page.

Thank You!

If you would like me to contact you, please leave your contact details below or staple your business card.