PLEASE RETURN THE COMPLETED QUESTIONNAIRE TO:

FINANCIAL SERVICES

Primary Operations

/ BANKING SERVICES (Please only complete section A)
INSURANCE SERVICES (Please only complete section B)
BOTH(Please completesections A & B)
Please tick box as appropriate: / WFOE
MNC:
JV
WFOE
SME:
JV
(SME: less than 250 employees worldwide)

A: BANKING & FINANCE SECTOR

Section A1: Banking Sector Overview

1.1How many years has your company been engaged in China-related business? (please tick box)
10 years / 5-10 years / < 5 years / < 1 year/ Intend to enter China
1.2Which market segments does your China business operate or intend to operate in?
Corporate Banking
Currently operating:  / Intend to operate: / Retail Banking
Currently operating:  / Intend to operate:
Investment Banking & Treasury
Currently operating:  / Intend to operate: / If other, please specify:……………………......
Currently operating:  / Intend to operate:
1.3Please describe the main focus of your business activitieswithinChina:
Chinese corporate customers / Chinese individual/family costumers
European/Foreign corporate customers / Other,  ……………………………………

Section A2: ChinaBanking Market Opportunities

Please answer the following questions which place emphasis on the current situation and mid-term future outlook.

Note: 1 Indicates of little importance: 3 indicates of moderate importance 5 Indicates of utmost importance (please circle as appropriate)

2.1How important is China as a new market to increase your customer base?
12345
Today / 12345
In 5 years
2.2What is the percentage of your organisation’s turnover in China compared to overall/ global turnover in terms ofrevenue and market share?
i)Sales:
ii)Market share:
2.3Over the next 5 years, how do you expect business opportunities to evolve in your sector in China? How will this likely impact on your sales/ market share figures?
Explanation:
i)Sales:
ii)Market share:
2.4How important is China as adirect investment destination (i.e. by establishing a branch network/ acquiring a local Chinese bank)?
12345
Today / 12345
In 5 years
2.5How is you preferred mode of entry to serve the Chinese market? Please provide details of market-entry vehicle used.
A: By setting up a network of wholly-owned branches

B: Investment/ acquisition of existing Chinese Banks 
C: Other,……………………………
2.6How much of a problem would you rate Chinese market access and other commercial practices byChina?
12345
Today / 12345
In 5 years
2.7What are the main current obstacles preventing you from expanding further in the Chinese market?
2.8What are the quantitative costs or impacts resulting from these obstacles on your business today, for example in terms of potential revenue/profit loss? Please Specify
2.9How is this situation likely to change in the next 5 years?
2.10How do you think the situation on market-access obstacles is likely to evolve in the next 5 years? To what extent do you believe there is scope in the coming years for these issues to be resolved within the framework of the future EU-China trade dialogue?
2.11China’s 11th 5-year programme (2006 to 2011) sets ambitious targets and priorities for rural development, environmental protection (rural and urban), energy efficiency (rural and urban context) as well as the need for a home grown innovation society, affecting all sectors. This direction would represent a major step change in China’s approach to sustainable development.
  1. Please consider how the direction of China’s sustainable development as described above provides opportunities and challenges within your own sector and business units (e.g. new markets, new investment opportunities, partnerships, etc.)?
  1. What will be the likely challenges and constraints of realising these opportunities?

SECTIONA3: competition Within the Chinese Banking Sector

Note: 1 Indicates of little importance: 3 indicates of moderate importance 5 Indicates of utmost importance (please circle as appropriate)

3.1How significant is the competitive threat of Chinese enterprises operating in your core sectors in the Chinese market?
12345
Today / 12345
In 5 years
3.2What are the main advantages your company has in China compared to Chinese competitors? Please list in terms of importance (e.g. Product/ innovation, brand, service, people, etc.).
3.3How do you believe competition in this sector will evolve? Please provide a qualitative description.
3.4How significant is the competitive threat of Chinese enterprises operating in your sector in the US market?
12345
Today / 12345
In 5 years
3.5How significant is the competitive threat of Chinese enterprises operating in your sector in the ASEAN market?
12345
Today / 12345
In 5 years
3.6Please highlight what would be ideas for acceptable investment scenarios in China outside those currently permitted by the Chinese government. Please be creative in considering EU-China win-win approaches to investment.

B: INSURANCE

Section B1: Insurance Sector Overview

1.1How many years has your company been engaged in China-related business? (please tick box)
10 years / 5-10 years / < 5 years / < 1 year/ Intend to enter China
1.2Which market segments does your China business operate or intend to operate in?
Non-Life Insurance
Currently operating:  / Intend to operate: / Life-Insurance
Currently operating:  / Intend to operate:
Motor-Liability Insurance
Currently operating:  / Intend to operate: / Pension Insurance
Currently operating:  / Intend to operate:
Health Insurance
Currently operating:  / Intend to operate: / If other, please specify:……………………......
Currently operating:  / Intend to operate:
1.3Please describe the main focus of your business withinChina:
Chinese individual/family costumer Market  / Chinese corporate customer Market
Other, please specify …………………………………………………………………..

Section B2: China Market Opportunities

Please answer the following questions which place emphasis on the current situation and mid-term future outlook.

Note: 1 Indicates of little importance: 3 indicates of moderate importance 5 Indicates of utmost importance (please circle as appropriate)

2.1How important is China as a new market to increase your customer base?
12345
Today / 12345
In 5 years
2.2What is the percentage of your organisation’s turnover in China compared to overall/ global turnover in terms of revenue and market share?
i)Sales:
ii)Market share:
2.3Over the next 5 years, how do you expect business opportunities to evolve in your sector in China? How will this likely impact on your sales/ market share figures?
Explanation:
i)Sales:
ii)Market share:
2.4How important is China as a direct investment destination (i.e. by establishing a branch network)?
12345
Today / 12345
In 5 years
2.5How much of a problem would you rate Chinese market access and other commercial practices byChina?
12345
Today / 12345
In 5 years
2.6What are the main challenges you face in terms of market access barriers and obstacles in China? Please list in terms of priority/ importance.
2.7What are the quantitative costs or impacts resulting from these obstacles on your business today, for example in terms of potential revenue/profit loss?
2.8How do u you think this situation is likely to evolve in the next 5 years? To what extent do you believe there is scope in the coming years for these issues to be resolved within the framework of future EU-China trade dialogue and agreements?
2.9How does the European insurance sector in general intend to maximise opportunities brought about by China’s further integration into the world economy? Please provide details of market-entry vehicle used.
A: Outsourcing for the EU home-market / :
B: Investment/ acquisition for the Chinese market? / :
2.9China’s 11th 5-year programme (2006 to 2011) sets ambitious targets and priorities for rural development, environmental protection (rural and urban), energy efficiency (rural and urban context) as well as the need for a home grown innovation society, affecting all sectors. This direction would represent a major step change in China’s approach to sustainable development.
  1. Please consider how the direction of China’s sustainable development as described above provides opportunities and challenges within your own sector and business units (e.g. new markets, new investment opportunities, partnerships, etc.)?
  1. What will be the likely challenges and constraints of realising these opportunities?

SECTION B3: competition Within the Chinese Insurance Sector

Note: 1 Indicates of little importance: 3 indicates of moderate importance 5 Indicates of utmost importance (please circle as appropriate)

3.1How significant is the competitive threat of Chinese enterprises operating in your core sectors in the Chinese market?
12345
Today / 12345
In 5 years
3.2Please describe the nature of this threat. How does it affect your operations and how is it evolving? Please provide a qualitative description.
3.3What are the main advantages your company has in China compared to Chinese competitors? Please list in terms of importance (e.g. Product/ innovation, brand, service/ maintenance, people, etc.).
3.4How significant is the competitive threat of Chinese enterprises operating in your sector in the US market?
12345
Today / 12345
In 5 years
3.5How significant is the competitive threat of Chinese enterprises operating in your sector in the ASEAN market?
12345
Today / 12345
In 5 years
3.6Please highlight acceptable investment scenarios in China outside those currently permitted by the Chinese government. Please be creative in considering EU-China win-win approaches to investment.

1